Orientation for freshmen in Communication Management major, in Faculty of Communication Science Universitas Padjadjaran Dec 2012

1. @outstandjing
talks about
GIGS IN SOCIAL MEDIA

2. Social Media in
Indonesia: Enthusiasm

3. Internet Penetration in Indonesia
Penetration growth of internet in
Indonesia is one of the highest in
world in the last 3 years
Source: Frost & Sullivan 2012
Mobile device is the key driver in
expanding internet penetration in
Indonesia
Source: TNS Indonesia Net Index 2012

4. Indonesian Social Media Among The World
Facebook largest countries Twitter largest countries
43 million of Facebook users in Indonesia, equals Source: CheckFacebook, Salingsilang.com,
to about 18% of the population Semiocast
19 million Twitter account in Indonesia,
generates 2 millions of tweets per day
With its extensive user’s data,
With its swift and rapid stream,
Facebook can inform a lot about
twitter can inform a lot about activity
demography

5. Indonesian Facebook Demography
Source: Admax Network

6. Indonesian Twitter Activity
Indonesia has the fifth most active Indonesian tweets almost all day
users in the world long, peaking in the evening
*accounts with at least one post within two months
Ubertwitter and Twitter for Blackberry, are
the most used twitter client - indicating
mobile usage as well as prominence of
Blackberry devices
Source: Sociocast, Salingsilang.com

7. Similar enthusiasm from
advertiser
Undisclosed company’s spending in Digital Media
2011 2012
Rp 34 bio Rp 100 bio

8. But the internet is not
made for ads

9. Hey, the internet could
have been made for
p0rn

10. JUST BECAUSE PEOPLE
ARE PARTICIPATING WITH
EACH OTHER
DOESN’T MEAN
THEY WILL PARTICIPATE
WITH BRANDS

11. 0.34%
of sales traffic
http://ibm.co/
TVvWP8

12. Average click through rate
0.051%
http://bit.ly/KlOe9z

14. current structure
Strategy Buying
Content

16. Social media usage between
MBTI segments
http://on.mash.to/MYmUyL

17. Let’s go back to basic

18. First..

19. Tell the person next to you about
Your first day in Jatinangor

20. Tell the person next to you about
The color of the sky
http://slidesha.re/Z4soRc

21. ts out gets the Cinema, thinking
Nobody of out of the Cinema, thinking
movie, it was SIMPLE and EASY“
“I like the movie, it was SIMPLE and EASY“
(Russell Davies)
avies)

22. Second..

27. Social Media for Good
• Because it’s free and open
• Because it links and connects
• Because it’s nature is resourceful

28. Start with these
questions
• Why should people care?
• Who are you talking to?
• What is the realistic reaction can you
expect?
• How does it relates to real life challenge?
http://bit.ly/SBhfEQ

29. • be active
• be curious
• be connected