1. HOW TO BUILD A SOLID REFERRAL NETWORK
Iman Aghay

2. WHY AM I HOLDING THIS WEBINAR?
1. The information you are about to hear can help you
to grow your business dramatically
2. My passion in life is helping entrepreneurs to build
successful businesses
3. I’d like to invite you to join me at Marketing Mastery
Summit

3. $40K EARNERS VS $1M EARNERS
$40K Earners: $1M Earners:
1+1= 1 or barely 2 1+1= 10, 20 or even 50

4. $40K EARNERS VS $1M EARNERS
$40K Earners: $1M Earners:
1+1= 1 or barely 2 1+1= 10, 20 or even 50

5. Exercise

6. PROMOTIONAL PARTNERS
• Sneezers
• Favor motivated
• Content motivated
• Money motivated
• Credibility seekers

7. TYPES OF DEALS WITH PROMO PARTNERS
1. No deal! Just take good care of my referrals
2. Reciprocal
3. Referral fee (pay per transaction & pay per lead)
4. Mass purchase
5. White Label
6. Private Label Right (resell right)
7. Trade Networks

8. FACTORS THAT AFFECT YOUR APPROACH
• Unique services VS. Competitive services
• Business age (stage)
• Your credibility
• Your network and what favors you can do for others
• Your client base
• Your business model

9. SIMPLE STEPS TO FIND PROMO PARTNERS
1. Write down the services that you offer
2. Think about your target market and write other businesses who share the
same target market with you (Horizontal and Vertical Markets)
3. Choose the type of partnership deals that you are interested in and create
your promotional partnership packages
4. Build a list of promotional partners sources

10. Let’s share!

11. HOW TO FIND PROFITABLE PROMO PARTNERS
1. It’s all about the relationship
2. Be specific about who you are looking for
3. Make it easy for them to refer to you:
• Have a touch point where promo partners can drive clients to
• Give them success stories (hero, mentor, obstacles, result)
• Be consistent with your message
4. Keep in touch

12. Q&A
How to Build a Solid Referral Network for Your Business
Twitter: @imanaghay
Facebook: facebook.com/imanaghay
Email: iman@successroad.ca
Phone: 778-239-0095
Iman Aghay