Television allows advertisers to reach a large number of potential consumers, both at national and regional levels, in a short span of time.

1. Indian Television Advertising Market to Grow at a CAGR of 12.3%
During 2011-2016
Indian Television Advertising Market to Grow Robustly in the Coming
Years
Television allows advertisers to reach a large number of potential consumers, both at national
and regional levels, in a short span of time.
Increasing television households, growth in the DTH and cable television subscriber base, rising
number of channels, escalating advertisement rates, etc. are expected to be the catalysts in
driving the Indian television advertising market in the coming years. Research firm IMARC
Group expects this market to grow at a CAGR of around 12.3% during 2011-2016, according to
its latest report titled “Indian Advertising Market Report & Forecast: 2012-2016”. The report
which has done a comprehensive analysis of the Indian advertising market expects the Indian
television advertising market to grow robustly in the coming years. According to an analyst at
IMARC Group, “Being an audio-visual medium, only television offers the advantage to convey
the message with sight, sound and motion. These features of television advertisement make it
more appealing and help advertisers to showcase the product and demonstrate its benefits
more effectively than other media forms (Newspaper, Radio, Magazine, etc.).”
The report found that India currently has 146 Million TV households as against 108 Million in
2005. Research suggests that Indians spend a significant amount of time on television (average
2 hours in non-metro and 3 hours in metro cities). As a result, television allows advertisers to
reach a large number of potential consumers, both at national and regional levels, in a short
span of time. Findings from the report also suggest that the Food and Beverage Sector currently
represented the biggest spender on television advertising. This sector was followed by Personal
Care & Hygiene and the Services sectors which represented the second and third largest
spenders on television advertising respectively.
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”
provides an analytical and statistical insight into the Indian advertising industry along with its
various segments and sub-segments. The study that has been undertaken using both desk-
based and qualitative primary research has analyzed various aspects and provides a
comprehensive understanding of the Indian advertising market. The report can serve as an
excellent guide for investors, researchers, consultants, marketing strategists, media planners,
advertisers, radio and television broadcasters and all those who are planning to foray into the
Indian advertising market in some form or the other.

2. Key Aspects Analyzed:
Understanding the Indian advertising market
Focus of the Analysis:
Composition of the market
Major players
SWOT analysis of the industry
Historical growth trends and driving factors
Market outlook
Television advertising market
Focus of the analysis:
An overview of the television broadcasting industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors
Market outlook
Print advertising market
Focus of the analysis:
An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium
Historical growth trends and driving factors
Market outlook
Radio advertising market

3. Focus of the analysis:
An overview of the radio advertising industry
Radio listenership across the country
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors
Market outlook
Internet/On-line advertising market
Focus of the analysis:
An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors
Market outlook
Mobile advertising market
Focus of the analysis:
An overview of the mobile advertising industry
Various forms of mobile advertising
Major industries that use mobile as an advertising medium
Major companies that use mobile as an advertising medium
Historical growth trends and driving factors
Market outlook
Outdoor advertising market
Focus of the analysis:
An overview of the outdoor advertising industry
Analysis of various sub-segments with their performance
Major industries and companies that use outdoor advertising as an advertising medium
Historical growth trends for each sub-segment and driving factors

4. Market outlook for each sub-segment
Information Sources:
Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephone interviews with
industry experts.
Secondary sources include proprietary databases and search engines. These sources
include company websites and reports, books, trade journals, magazines, white papers,
industry portals, government sources and access to more than 4000 paid databases.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-
forecast-2012-2016/