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                Version 3.0
OUR VISION CONNECTING TO FUTURE




                                                     Vision
                                  Empowers you to translate your dream into reality



                               Customer Centric Digital Marketing Program

     Search Engine
                                              Social Media Marketing                         Interactive Marketing
       Marketing

                                  Social                                        Blog            Viral           Social
    PPC           Search                    Social media        Social
                                  Media                                       Marketing      Marketing &      Reputation
 Marketing        Engine                     set up and        Network
                                  Optimi                                        and            Email          Managem
 and Mgmt.      Optimization                   mgmt.           Marketing
                                  zation                                       Mgmt.          Marketing        ent(SRM)


                                                Web Technologies
 [Creative Strategic Design, Promotional Website, Ecommerce Website, Mobile Website, Website Maintenance, Web Application
       Development, Application Integration, Intranet, Extranet and Web Portal Development, Social Network Application
                                                         Development]



        Digital Corporate Communication                                    Digital Strategy Development
END-TO-END DIGITAL MARKETING SOLUTIONS PORTFOLIO

PLANNING SERVICES                       CONVERSION ENHANCEMENTS
 Digital Marketing Business Plan                                              DIGITAL CORPORATE
                                         Website Analytics                     COMMUNICATION
 Search Engine Marketing Plan           Landing Page Optimization
 Social Media Marketing Plan                                                     Brand Positioning & Development
                                         Conversion Optimization                 Creative Development
 Website Usability Review & Analysis
                  y              y
                                                                                  Digital Assets D
                                                                                   Di it l A t Development
                                                                                                      l      t
                                                                                  Corporate Identity
                                                                                  Flash Development
SEARCH ENGINE MARKETING                  WEB TECHNOLOGIES                         Corporate Digitals
   Search Engine Optimization            Creative Strategic Web Design          Print and Promotion
   Video Search Marketing                Promotional Website                        aga es
                                                                                   E-Magazines
   PPC Search Marketing                  Ecommerce Website                      Graphical User Interface
   Youtube Search Management             Flash Website
   Mobile PPC Search Management          Mobile Website
   Local Search Marketing                Website Hosting & Maintenance
   Link Building Campaign                Web Application Development
    Management                            Application Integration
                                                                               SOCIAL MEDIA MARKETING
                                          Intranet, Extranet and Web Portal
                                           Development                            Social Media Marketing
                                          Social Network Application             Social Media Optimization
DIGITAL MEDIA PLACEMENT                                                           Social Media Monitoring
                                           Development
   Online Media Planning and Buying                                              Facebook Marketing Service
                                          Mobile Application Development
   Mobile Media Planning and Buying                                              Word f M th M k ti
                                                                                   W d of Mouth Marketing
   Social Network Advertising                                                    Business Blog Marketing
   Display Network Campaign                                                      Online Reputation Management
    Management
                                                                                  Audio Podcast Services
   Affiliate Marketing                 DIRECT DIGITAL MARKETING
                                                                                  Video Webcast Services
   Publisher Ad Management Service      SMS Marketing
                                                                                  Online PR
   Viral Marketing
    Vi l M k ti                          Vi l M k ti
                                          Viral Marketing
   Email Marketing
OUR FOCUSED VERTICALS

                              Real
                             Estate
                                &
                            Infrastru
                              cture




                        Imarks Focused
                           Verticals
                           V ti l
OUR DIGITAL INTEGRATION MODEL

                                                                                                                          Engage customers
                                                                   Blogs and Forums                      Digital          • Engage, interact, and
                                                                                                         Assets             promote with help of
                                                                   • Interact with audience
                                                                                                       Optimization         Awards, Polls, Contests
                                                                     on relevant blogs,
  Paid Ads                                        CRM                forums, and                                          • Incentivizes the
  • Accomplish short-term
            p                                  Integration           communities                                            customer to promote
    lead generation                                                • SELL THE CONCEPT                                       and publicize
    objectives via paid ads.                                                                                          1   Engaged Customer

                         1                                             SRM
                              Paid Ads at Content Sites, Forum


                                         Banner
                                         B


   3                                                             Your Web Portal /                          Social Networking
       Personal Networks                 Ads                     Marketing Engine                                Sites
                                                                                                                               Engaged Prospect
                                                                                                                      2
                     2       Paid Ads at SNS
communities                                                             SEM
• Build communities on
  Face book, Twitter,                                                                                                     Reach Target Group
  LinkedIn and                                                                                                            •   Review sites
  other community                                                                                                         •   Local city sites
  platforms.               Community                                                                      Email
                                                                                                        Marketing         •   Micro sites
                                                                 Optimization                                             •   Engage, interact,
                                                                                                       Integration
• Inside new venture                           Web &             • Reach out to people via                                    and promote with
  Launches, discussions,                                           SEO, SMO, SEM and SMM                                      help of Awards,
                                                Social
                                                                                                                               Polls, Contests
  forum, sharing, etc                         Analytics          • Spreading content
                                             Integration           where it reaches the Target Group
                                                                   for them to engage with it
EMPOWERING ORGANIZATIONS


                                        Make you
     Get you traffic
                                         heard
                       Build Opinions
                       B ild O i i                 Build followers
                                                        tribe




         HOW IMARKS can empower Originations to LEAPFROG!




     Increase sales                     Demand
         closing                        Creation
                        Opportunity
                                                      Brand
                         Building
                                g
                                                    Experience
                                                    E    i
INCREASING MATURITY OF DIGITAL MARKETING




                                                   “Develop capability for people to contact you
                           Sales, Leads            online.” - Actual sale may not be online.



                                                   “Build Trust & Credibility with potential
                        Brand Promotion            customer
                                                   customer” - Social Reputation Management(SRM)


                                                   “Generate awareness of your products or
                                                   services” - Make yourself omnipresent online.
                           Awareness
                                                   Through Videos, presentations, blogs, photos,
                                                   articles, etc.

                                                   “enrich people with information and make a
                    Interactivity, Engagement      connection”



                                                   “You can be in the mind only if you are in sight”
                   Visibility (Online promotion)   Out of sight is out of mind, so be there where your
                                                   customers are i.e. in the digital space
HOW CAN WE EXECUTE




                         Content
   Community                                 Presence &
                   proliferation across
 development for                           participation at      Moderation &      Viral Campaigns
                      the internet –
                      th i t      t
 brand promotion                          top forums, blogs,   Social Reputation    for reach and
                     News, Photos,
     and sales                              where relevant       Management          engagement
                   Videos, PPTs, polls,
    generation                              customers visit
                   contest, feedback
WHAT CAN YOU ACHIEVE




                 Online
 Community     presence -
  platform –                 Brand     Followers     Lead         Increase
                reach &
   ongoing                  Building     Tribe     Generation   Sales Closing
engagement       Brand
               promotion
HOW CAN GROWTH BE EXPECTED




        Visibility across social   Customer acquisition      Up selling new
           media channels             through digital       ventures/Projects
                                        marekting




       Competitive research        Direct feedback from     Ultimately, more
                                   customers resulting in        revenue
                                      business growth
MARQUE CUSTOMERS
WORLD-CLASS FACILITIES

   R & D Centre translates innovations to
    actions with world-class infrastructure
    facilities
   Innovative Management Team qualified
    from top B-Schools and Universities
   Integrated Facilities – Digital and physical
    library, COE practice, world-class integrated
    training center, Sales Zone Conference
             center        Zone,
    Room, Developer Zone, etc.
   Business Continuity Plans
   Wireless Connectivity, Calm and Secured
                        y,
    Environs, 24 hours manned and RFID
    technology implemented
   Direct connection to Client Environment and
    engagement through virtualization
       g g            g
   A pool of skilled resources with strong
    expertise and domain competencies across
    various cutting-edge technologies ranging
    from Digital Marketing, SEO/ SMM/ SEM/
    SMO, Web Designing and Development,
    Sales, etc.
WHY IMARKS?




        The most cost        The most flexible   Highly monitored      Personalized
     effective Solutions   targeted marketing    and measurable      contact with the
      and High ROMI              platform                           potential customers




     Less Turn Around      No downturn during     Increase online     Global Visibility
          Time for            the recession      brand awareness
     implementation




                             Increase lead        Increase sales
                               generation             closing
“KEY NOT TO JUST REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED”
 K

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IMarks Digital Marketing Company

  • 2. OUR VISION CONNECTING TO FUTURE Vision Empowers you to translate your dream into reality Customer Centric Digital Marketing Program Search Engine Social Media Marketing Interactive Marketing Marketing Social Blog Viral Social PPC Search Social media Social Media Marketing Marketing & Reputation Marketing Engine set up and Network Optimi and Email Managem and Mgmt. Optimization mgmt. Marketing zation Mgmt. Marketing ent(SRM) Web Technologies [Creative Strategic Design, Promotional Website, Ecommerce Website, Mobile Website, Website Maintenance, Web Application Development, Application Integration, Intranet, Extranet and Web Portal Development, Social Network Application Development] Digital Corporate Communication Digital Strategy Development
  • 3. END-TO-END DIGITAL MARKETING SOLUTIONS PORTFOLIO PLANNING SERVICES CONVERSION ENHANCEMENTS  Digital Marketing Business Plan DIGITAL CORPORATE  Website Analytics COMMUNICATION  Search Engine Marketing Plan  Landing Page Optimization  Social Media Marketing Plan  Brand Positioning & Development  Conversion Optimization  Creative Development  Website Usability Review & Analysis y y  Digital Assets D Di it l A t Development l t  Corporate Identity  Flash Development SEARCH ENGINE MARKETING WEB TECHNOLOGIES  Corporate Digitals  Search Engine Optimization  Creative Strategic Web Design  Print and Promotion  Video Search Marketing  Promotional Website  aga es E-Magazines  PPC Search Marketing  Ecommerce Website  Graphical User Interface  Youtube Search Management  Flash Website  Mobile PPC Search Management  Mobile Website  Local Search Marketing  Website Hosting & Maintenance  Link Building Campaign  Web Application Development Management  Application Integration SOCIAL MEDIA MARKETING  Intranet, Extranet and Web Portal Development  Social Media Marketing  Social Network Application  Social Media Optimization DIGITAL MEDIA PLACEMENT  Social Media Monitoring Development  Online Media Planning and Buying  Facebook Marketing Service  Mobile Application Development  Mobile Media Planning and Buying  Word f M th M k ti W d of Mouth Marketing  Social Network Advertising  Business Blog Marketing  Display Network Campaign  Online Reputation Management Management  Audio Podcast Services  Affiliate Marketing DIRECT DIGITAL MARKETING  Video Webcast Services  Publisher Ad Management Service  SMS Marketing  Online PR  Viral Marketing Vi l M k ti  Vi l M k ti Viral Marketing  Email Marketing
  • 4. OUR FOCUSED VERTICALS Real Estate & Infrastru cture Imarks Focused Verticals V ti l
  • 5. OUR DIGITAL INTEGRATION MODEL Engage customers Blogs and Forums Digital • Engage, interact, and Assets promote with help of • Interact with audience Optimization Awards, Polls, Contests on relevant blogs, Paid Ads CRM forums, and • Incentivizes the • Accomplish short-term p Integration communities customer to promote lead generation • SELL THE CONCEPT and publicize objectives via paid ads. 1 Engaged Customer 1 SRM Paid Ads at Content Sites, Forum Banner B 3 Your Web Portal / Social Networking Personal Networks Ads Marketing Engine Sites Engaged Prospect 2 2 Paid Ads at SNS communities SEM • Build communities on Face book, Twitter, Reach Target Group LinkedIn and • Review sites other community • Local city sites platforms. Community Email Marketing • Micro sites Optimization • Engage, interact, Integration • Inside new venture Web & • Reach out to people via and promote with Launches, discussions, SEO, SMO, SEM and SMM help of Awards, Social Polls, Contests forum, sharing, etc Analytics • Spreading content Integration where it reaches the Target Group for them to engage with it
  • 6. EMPOWERING ORGANIZATIONS Make you Get you traffic heard Build Opinions B ild O i i Build followers tribe HOW IMARKS can empower Originations to LEAPFROG! Increase sales Demand closing Creation Opportunity Brand Building g Experience E i
  • 7. INCREASING MATURITY OF DIGITAL MARKETING “Develop capability for people to contact you Sales, Leads online.” - Actual sale may not be online. “Build Trust & Credibility with potential Brand Promotion customer customer” - Social Reputation Management(SRM) “Generate awareness of your products or services” - Make yourself omnipresent online. Awareness Through Videos, presentations, blogs, photos, articles, etc. “enrich people with information and make a Interactivity, Engagement connection” “You can be in the mind only if you are in sight” Visibility (Online promotion) Out of sight is out of mind, so be there where your customers are i.e. in the digital space
  • 8. HOW CAN WE EXECUTE Content Community Presence & proliferation across development for participation at Moderation & Viral Campaigns the internet – th i t t brand promotion top forums, blogs, Social Reputation for reach and News, Photos, and sales where relevant Management engagement Videos, PPTs, polls, generation customers visit contest, feedback
  • 9. WHAT CAN YOU ACHIEVE Online Community presence - platform – Brand Followers Lead Increase reach & ongoing Building Tribe Generation Sales Closing engagement Brand promotion
  • 10. HOW CAN GROWTH BE EXPECTED Visibility across social Customer acquisition Up selling new media channels through digital ventures/Projects marekting Competitive research Direct feedback from Ultimately, more customers resulting in revenue business growth
  • 12. WORLD-CLASS FACILITIES  R & D Centre translates innovations to actions with world-class infrastructure facilities  Innovative Management Team qualified from top B-Schools and Universities  Integrated Facilities – Digital and physical library, COE practice, world-class integrated training center, Sales Zone Conference center Zone, Room, Developer Zone, etc.  Business Continuity Plans  Wireless Connectivity, Calm and Secured y, Environs, 24 hours manned and RFID technology implemented  Direct connection to Client Environment and engagement through virtualization g g g  A pool of skilled resources with strong expertise and domain competencies across various cutting-edge technologies ranging from Digital Marketing, SEO/ SMM/ SEM/ SMO, Web Designing and Development, Sales, etc.
  • 13. WHY IMARKS? The most cost The most flexible Highly monitored Personalized effective Solutions targeted marketing and measurable contact with the and High ROMI platform potential customers Less Turn Around No downturn during Increase online Global Visibility Time for the recession brand awareness implementation Increase lead Increase sales generation closing
  • 14. “KEY NOT TO JUST REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED” K