The document discusses metrics for measuring the success of a Gatorade marketing campaign from August to December 2012. It found that the campaign increased station adds on Pandora, total listening hours, likes on Facebook, and followers on Twitter. An analysis of the Gatorade audience found it was 61% female, 39% male, aged 13-17, and 95% used mobile devices. The top 10 artists among the Gatorade audience were also listed. The document concludes by outlining a strategy to build a brand's sound using music as a passion point, integrating it into users' lifestyles, creating moments around it, and fueling insights.

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4. MEASURING SUCCESS
Station Adds on Pandora
Total Listening Hours
Likes on Facebook (Global)
Followers on Twitter (Global)
Source: Gatorade Campaign, 8/21/12 – 12/3/12
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5. GATORADE AUDIENCE INSIGHTS
39%
MALE
MALE
FEMALE
TOTAL
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61%
FEMALE
95%
MOBILE
98%
AGE: 13–17

6. THE GATORADE
AUDIENCE'S TOP ARTISTS
1. Drake
2. Lil Wayne
3. Eminem
4. Nicki Minaj
5. Justin Bieber
6. Taylor Swift
7. Chris Brown
8. Wiz Khalifa
9. Rihanna
10. Tyga
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7. BUILDING THE SOUND OF YOUR BRAND
VIA SMART DATA
Music as
Passion Point
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Integrate into
Lifestyle
Make it a
Moment
Fuel
Insights