Measurement Panel: "GRPs, KPIs, Oh My!"

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iMedia Connection

Technologie Business

Measurement Panel:
“GRPs, KPIs, Oh My!”
Cheryl Idell
EVP
Client Solutions
Nielsen
@cidell
Reggie Panaligan
Analytical Lead
Media & Entertainment
Google
@reggiepanaligan
Moderator: Julie Rieger
EVP, Media
& Marketing Planning
Fox Domestic Theatrical
@FOXBroadcasting
Ben Carlson
Co-Creator
President
Fizziology
@swevenben

“GRPs, KPIs, Oh My!”
Measurement Panel:
Ben Carlson
Co-Creator
President
Fizziology
@swevenben

“GRPs, KPIs, Oh My!”
Measurement Panel:
Cheryl Idell
EVP
Client Solutions
Nielsen
@cidell

“GRPs, KPIs, Oh My!”
Measurement Panel:
Reggie Panaligan
Analytical Lead
Media & Entertainment
Google
@reggiepanaligan

Google Confidential and Proprietary7
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