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Keynote: "Back to the Future: Building Customer Loyalty in the Digital Age"
- 8. Sympathy & Neglect
Contempt & Rejection
Competence
Warmth
Admiration & Loyalty
Envy & Distrust
- 9. Sympathy & Neglect
Admiration & Loyalty
Contempt & Rejection
Envy & Distrust
Competence
Warmth
Dog
Cat
Horse
Monkey
Elephant
Whale
Bear
Leopard
Lion
Tiger
Mouse
Fish
Lizard
Snake
Hippo
Rat
Chicken
Rabbit
Hamster
Cow
Duck
Giraffe
Bird
Zebra
Pig
- 10. Sympathy & Neglect
Admiration & Loyalty
Contempt & Rejection
Envy & Distrust
Competence
Warmth
• VA Hospitals
• Public Transport
• USPS
• Amtrak
Shell •
• Toyota
Travelers Insurance •
• Sears
• JPMorganChase
Bank of America •
• Citibank
• Exxon
Walmart •
• Morgan Stanley
• AIG
• BP
• Goldman Sachs
• Marlboro
• Porche
• Rolls Royce
• Rolex
• Mercedes
Gucci
•
•
Cartier
• Best Buy
• Macy’s
• Burger King
• Tylenol
•
Advil
Honda •
Ford
•
•
Zappos.com
•
McDonalds
• Coca Cola
• Amazon.com
• Johnson & Johnson
• Hershey
• Campbell’s
• Tropicana
DAV •
Boys & Girls Club •
Habitat for Humanity •
Minute Maid
•
• Salvation Army
• Humane Society