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Digital Marketing Campaign Presented by Damian Hagger
Marketing Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives/Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demo & Medium Key To easily identify the demo and distribution channel, the following key will be at the bottom of each campaign slide: Four Quad Medium
Phase 1 ,[object Object]
Behind The Green Curtain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 2 ,[object Object]
Official Site ,[object Object],Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wide Trailer Launch ,[object Object],Social Media ,[object Object],[object Object],[object Object],[object Object]
Event ,[object Object]
Google Earth ,[object Object],[object Object],Have You Seen This Dog? ,[object Object],[object Object]
Phase 3 ,[object Object]
Facebook ,[object Object],Mobile ,[object Object]
Teaser Banners ,[object Object],[object Object]
Event ,[object Object]
Four-Squarecrow Directions! ,[object Object],[object Object],[object Object]
Phase 4 ,[object Object]
Official Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile ,[object Object]
Twitter Game ,[object Object],[object Object],[object Object],Wizardential Campaign ‘12 ,[object Object],[object Object]
Event ,[object Object]
Lesson Plan ,[object Object],[object Object],[object Object],[object Object]
Phase 5 ,[object Object]
Mobile ,[object Object],[object Object],Picture Community/Partners ,[object Object],[object Object]
Facebook Advent Calendar ,[object Object],[object Object],Music Re-mix ,[object Object]
Phase 6 ,[object Object]
YouTube Flash Mob ,[object Object],[object Object]
ALL Mediums Updated: ,[object Object],Premiere ,[object Object],Banners ,[object Object],[object Object],[object Object],[object Object]
Media Plan Campaign Site Summary Target Audience Adults 18+ Teaser Campaign Commence 6 Months Out Site Total Impressions Amazon/IMDB 1,250,000 Ain't It Cool 1,000,000 Facebook 1,000,000     TOTAL PLAN 3,250,000     Target Audience Adults 18+ Site Total Impressions YouTube 10,000,000 Yahoo Movies 7,500,000 People 4,500,000 Facebook 5,000,000 MSN Movies 2,500,000 Cartoon Network 2,500,000 Google Network 5,000,000 Poptropica 3,500,000 Nick 2,500,000 Weather 1,000,000     TOTAL PLAN 44,000,000
Digital Marketing Campaign Summary Phase 1 Phase 2 SXSW Phase 3 Comic-Con Phase 4 Halloween Phase 5 Phase 6
Digital Marketing Campaign Summary
Thank You. ,[object Object],[object Object]

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6StringMedia

  • 1. Digital Marketing Campaign Presented by Damian Hagger
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  • 4. Demo & Medium Key To easily identify the demo and distribution channel, the following key will be at the bottom of each campaign slide: Four Quad Medium
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  • 28. Media Plan Campaign Site Summary Target Audience Adults 18+ Teaser Campaign Commence 6 Months Out Site Total Impressions Amazon/IMDB 1,250,000 Ain't It Cool 1,000,000 Facebook 1,000,000     TOTAL PLAN 3,250,000     Target Audience Adults 18+ Site Total Impressions YouTube 10,000,000 Yahoo Movies 7,500,000 People 4,500,000 Facebook 5,000,000 MSN Movies 2,500,000 Cartoon Network 2,500,000 Google Network 5,000,000 Poptropica 3,500,000 Nick 2,500,000 Weather 1,000,000     TOTAL PLAN 44,000,000
  • 29. Digital Marketing Campaign Summary Phase 1 Phase 2 SXSW Phase 3 Comic-Con Phase 4 Halloween Phase 5 Phase 6
  • 31.