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Case Study DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign Amy Jo Martin Diana Plazas Founder & CEO Director of Online Digital Royalty Marketing for DoubleTree Hotels, Hilton Worldwide
DoubleTree by Hilton Cookie CAREavan Campaign Presented by: Diana Plazas & Amy Jo Martin
1 Truck + 50 States + 25th Anniversary
Digital Royalty Organic OMD Larid+ Gensler Partners Ketchum
125 DoubleTree by Hilton Hotels 1,000 employees
The Tour “Hub”
Integrated Campaign • Socialite Program • #SweetBreak Stops • Cookie Truck Contest • Public relations • Blogger outreach • Partnerships • Charity involvement
The Results • 270,000 Cookies • 120% increase in Facebook “Likes” • 10,000+ Sweepstakes entries • Foursquare moving spot • 1,200 print & online features • 230 broadcast features • 2 billion impressions • 32% increase Return on Influence
Thank You! @DianaP & @DoubleTree @AmyJoMartin & @DigitalRoyalty

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DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign

  • 1.
  • 2. Case Study DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign Amy Jo Martin Diana Plazas Founder & CEO Director of Online Digital Royalty Marketing for DoubleTree Hotels, Hilton Worldwide
  • 3. DoubleTree by Hilton Cookie CAREavan Campaign Presented by: Diana Plazas & Amy Jo Martin
  • 4.
  • 5. 1 Truck + 50 States + 25th Anniversary
  • 6. Digital Royalty Organic OMD Larid+ Gensler Partners Ketchum
  • 7. 125 DoubleTree by Hilton Hotels 1,000 employees
  • 9. Integrated Campaign • Socialite Program • #SweetBreak Stops • Cookie Truck Contest • Public relations • Blogger outreach • Partnerships • Charity involvement
  • 10. The Results • 270,000 Cookies • 120% increase in Facebook “Likes” • 10,000+ Sweepstakes entries • Foursquare moving spot • 1,200 print & online features • 230 broadcast features • 2 billion impressions • 32% increase Return on Influence
  • 11. Thank You! @DianaP & @DoubleTree @AmyJoMartin & @DigitalRoyalty