HistoryChannelGoes360

History Goes 360 America: The Story of Us A Retrospective

The Goal ,[object Object],[object Object]

Strategy Start the conversation early to spark buzz and cultivate awareness Utilize media to exemplify that this isn’t a “typical” History show Reach the broadest audience and act as a magnet for new viewers to the network Leverage defining American Moments Execute multi-platform campaign First-to-Market Nielsen study Meeting the Challenge: Fulfilling the Strategies:

Challenge / Approach MANY SOLUTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ History of Us” Experience

Early Education ,[object Object],[object Object],Sports Lifestyle News

Multiplatform Awareness Section Roadblocks Gaming Integration Mobile

Broad Reach Social Integration Editorial

Demonstrated Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Nielsen RDD/Online Panel survey (n = 320 for Exposed), n = 8,039 for Control) and Vizu May 2010 Data

Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HistoryChannelGoes360

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HistoryChannelGoes360