12. Fast Company’s Top 50 Most Innovative Companies in the World
(WE BEAT MICROSOFT!)
13. Soon, we found moments everywhere.
510 million of them per month.
1,500 apps integrated.
75 million devices each month.
39 million rewards delivered per month.
35. “
Twitter is a series of ‘now’ moments, while there
are other platforms that are about yesterday's
moments. Marketing is all about owning the
‘now’ moment.
- Adam Bain, CRO, Twitter
36. MOBILE SEARCHDRIVES CONVERSIONS
MOMENTS
UNDERSTANDING HOW MOBILE
Mobile search is always on, happening
on the go, at home and at work
77%
of mobile searches
occur at home or
work; 17% on the go
Mobile Search Ads
Shopping queries are 2x more likely to be in store
Mobile searches drive valuable
outcomes for businesses
3 of 4 mobile searches
trigger follow-up actions
36%
25%
Actions triggered by mobile search
also happen very quickly
55%
of conversions (store visit,
phone call or purchase)
happening within an hour
43. PMT
Precision Moments Targeting
TE
G
HISTORICAL REDEMPTION
RE-REWARDING
AF
NI N
RN
EVE
OO
N
MORNING
UNIQUE INSIGHTS
DEFINING MOMENTS TO OWN
TIMELINESS
TIME-OF-DAY, MINDSET,
FREQUENCY
V
D
V
D
44.
45.
46. Billions of moments, billions of opportunities to delight.
A crisis in consumers’ mindsets.