Social Media has quickly become a huge, and possibly overwhelming industry buzz word. Advertising options can seem numerous, and knowing where to start is key. There are many mediums of advertising online that are conducive to various objectives. In this presentation we give an overview of the many options of social media advertising. This presentation is meant to be educational and a great reminder on the many avenues you may choose to advertise in.

1. 9 Social Media Advertising Methods
Inside the $16.9 Billion Advertising Machine

2. Agenda
o Social Media Advertising
o Social Media Growth
o Social Media vs. Digital Marketing
o Advertising Methods

3. Social Media Advertising
Promoted Videos

4. Social Media Growth

5. Social Media Vs. Digital Marketing
Social Media Digital Marketing
o Engaging o Search Engine Optimization
o Used to Create Buzz and Build o Web Design
Brand Image o Social Media Marketing
o Connecting with Target o PPC Campaigns
Audience o Email Marketing
o Large & Niche Social Networks o Mobile Marketing
o Link Building

6. Advertising Methods
o Mobile
o Promoted
o Social Gaming
o Banner
o Social Video
o Online Commercial
o Press Release
o Pay-Per-Click (PPC)
o Pay-Per-Impression (PPI)

7. Mobile
o On-site Banners
o In-game Banners
o Apps

8. Promoted
o Paid Media
o Allows Content to be Visible to
Mass Public Promoted Videos
o Effective
o Expensive

9. Social Gaming
o Branded Games
o In-game Product Placement
o Engaging
o Very Expensive
o Effective

10. Banner
o On-site Banner
o Flash Screen Banner
o Pop-up
o Inexpensive
o Less Effective
o Hard to Break Through Noise

11. Social Video
o Social Component
o Organic
o Informational
o Shows Products and Specifications
o Inexpensive
o Effective

12. Online Commercial
o Handled Through Each Medium
o Expensive
o Effective
• Change in Consumption
• No Fast Forwarding

13. Press Release
o Social
o Catered to Audience
o Free
o Effective

14. Pay-Per-Click
o Set Price Limit
o Choose Link Destination
o Social Ad
o Inexpensive
o Effective

15. Pay-Per-Impression
o Set Price Limit
o Choose Link Destination
o Social Ad
o Inexpensive
o Less Effective

16. Organic
o High Quality, Relevant Content
o Value Added for Users
o Builds Online Community
o Conversation, not Advertisement
o Engaging
o Sharable
o Free
o Effective

17. Paid Social
Must be Mixed
With Value Added
Content

18. iMi Associates: Our Services
 Organic Search Engine Optimization  Corporate Blog Marketing
 Pay-Per-Click Management  Competitive Intelligence Reporting
 Inbound Link Building  Email Marketing
 Web Design & Programming  Press Releases
 Social Media Integration  SEO Consulting

19. Competitive Intelligence Report
 Name
 City
 State
 ZIP
 Company Name
 Website URL
 Current Keywords
 Competitors
 Phone
 Email: Mdoherty@imiassociates.com

20. www.imiassociates.com