The most important part of Digital Marketing is SEO, which can be very tricky. In this presentation we talk about the SEO sales funnel, how to create a successful SEO plan, and how Google works. We also talk about factors effecting ranking, organic vs. paid SEO, and keyword tools.

1. SEO&Com petitive Intelligence
Taking the Guess Work Out of SEO
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2. Agenda
• How important is the Internet Channel to you?
• Digital Marketing and SEO
• SEO and Sales Funnel
• Successful Marketing Campaigns
• Successful SEO Plan
• Quick Demo
• Free Report
• Reference Slides
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3. Internet Channel
• More business is being conducted online
– B2B Growth
– B2C Growth
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4. Digital Marketing and SEO
Digital Marketing is comprised of:
•Social Media Marketing
Search Engine Optimization
•Email Marketing
•Website Development
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5. SEO Sales Funnel
• Prospects search on Google based on Keywords
• Google Brings up Result Pages
• Prospects click on Ads/Rankings
• Prospects enter website
• Prospects leave website or Convert
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6. Creating a Successful…
Marketing Plan? SEOPlan?
• Gives you high ROI • Gives you high ROI
– Get most from your invested – Get most from your invested
Dollars Dollars
• By making smart choices • By making smart choices
– Identify the – Identify the Keywords
opportunities that prospects might
– Choose niches with search on
less competition – Choose those
– Study competition keywords with less
thoroughly and come competition
up with an action plan – Study competition
– Execute the action thoroughly and come
plan, track and up with an action plan
monitor – Execute the action
plan, track and
monitor
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7. Creating a Successful SEO Plan
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8. Why SEO?
• 17 Billion Searches Per Month in U.S.
• Strongest Method for Increasing Conversion
Rates
• Set Advertising Limit with Pay-Per-Click
Advertising
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9. How Google Works
• Google makes a copy of the internet
• The information is extracted
• An index is created
• The index is store on servers around the
world
• Users search a query
• User location identified
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10. Search Engine Market Share
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11. Factors Effecting Ranking
• Title Tags
• Meta Tags
• Body Tags
• Links
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12. How Google Works
• Query is matched with index
• Returns matching documents
• Documents are ranked
• Documents are displayed as
search results
• Results are customized based
on user’s geo location
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13. Organic V Paid
s.
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14. Keyword Tools
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15. Analysis
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16. Conclusion
• If Internet Marketing is important to your business, you have to
invest time and resources
• SEO has to be a part of your marketing plan
• If you don’t have the budget
– Try SEMLogic Tool
• If you do have the budget
– We can give you a competitive intelligence report worth $400 for
free
– Please contact our Sales team at Sales@imiassociates.com
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17. Free Com petitive Analysis
For your free Competitive Analysis Report, please email us
with the following information:
First Name
Last Name
Company Name
Title
City
State
ZIP
Phone Number
Email to: mdoherty@imiassociates.com
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18. Thank You
www.imiassociates.com
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