Facebook announced a huge change to the way that Facebook pages look and work.
If you missed the announcement, then, briefly, on March 30, 2012, Facebook is disabling the ability for you to define a default landing page and will be creating a default landing page for you that uses the Timeline interface; you can choose to activate the new Timeline before March 30, 2012.
This means that whatever page you had as a default, while still available through an icon, won't be shown as the default page and, unless you take some action, Facebook will create a page for you. The best thing for you to do is to create your own Timeline page before the deadline.
Anyway, this is big news for online businesses who use Facebook as part of their sales and marketing and if you're not you should seriously consider doing so.
David Husnian, online marketer, has created a special report "Timelines for Facebook Pages Will Ruin Your Business - Not!" specifically for the March 30th upheaval.
So Read on and Discover How to Use and Profit from Facebook Timelines.
2. Today’s Agenda
Presentation
– Facebook Design Changes
– Quick Look at the Timeline
– New Administration Capabilities
– Why People Are Scared?
– Things to Like
– What You Should Do
Create a Timeline Live
Q&A
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3. What’s Going On
Facebook is getting rid of member defined
default landing page on March 30, 2012
The online business community is flooded
with negative commentary
Floods of marketers are rushing to create
new products to market
It's very early and nobody truly understands
the impact
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4. Facebook Design Changes
Default Landing Page is a Timeline
Less Control
More Control
– More Visibility
Photos, About, Tabs
Friends Activity
Pinned and Starred Posts
Milestones
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6. Quick Look at the Timeline
Photos at the Top of the Page
– Cover Photo
– Profile Photo
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7. Quick Look at the Timeline
Cover Photo
– Big Public Banner – 851 Wide by 315 Tall
– Must be at Least 399 Wide
– Big and Bold
– Attractive
– Emotional
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8. Quick Look at the Timeline
Cover Photo Restrictions
– Nothing Promotional
– No Pricing or Purchasing Info
– No Contact Info
– No Call to Action
– No “Like” Requests or UI Elements
– Not Much Text
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9. Quick Look at the Timeline
Profile Photo
– Small Square – 180 Wide by 180 Tall
– Scaled Down to 32 by 32
– Logo
– You
– Product
– Memorable
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10. Quick Look at the Timeline
About Section (also called Summary Box)
– Quick Snapshot of Important Info
– Put Contact Info Here
– Put Hours of Business
– Big Benefit
– Be Terse
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11. Quick Look at the Timeline
Views and Apps Section
– Only 3 Custom Apps + Photos Shown
– Up to 11 Custom Apps + Photos
– Order Your Apps – Most Important First
– Be Bright
– Be Bold
– 111 by 74
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12. Quick Look at the Timeline
Friend Activity
– Visitors See Interactions Their Friends Have with
You
– Gives a Personal Feel
– Get Easier Trust
– Get Easier Distrust
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13. Quick Look at the Timeline
Pinned Posts
– Highlight an Important Post at the Top
– No More Than 7 Days
– Only One at a Time
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14. Quick Look at the Timeline
Starred Post
– Highlight Unlimited Important Posts
– Is Highlighted Until You Unhighlight It
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15. Quick Look at the Timeline
Milestones
– Highlight (Unlimited) Important Events
– Looks Similar to Starred – Has a Flag & Title
– Can’t Change
– Can Delete & Hide
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16. New Administration Capabilities
Administration Panel
– Manage Notifications, Messages, and More
Activity Log
– See all activity & manage
posts
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17. New Administration Capabilities
Administration Panel – Notifications
– Show and Manage Notifications Including:
Comments
Likes
Tags
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18. New Administration Capabilities
Administration Panel – Messages
– In Demand Direct Messaging (New Feature)
– Show and Manage Messages From One Place
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19. New Administration Capabilities
Administration Panel – Likes
– Show and Manage Likes From One Place
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20. New Administration Capabilities
Administration Panel – Insights
– Mini-Analytics Tool
– Shows
How Many People Liked
How Many People Talked
Compare for Each Post
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21. New Administration Capabilities
Activity Log
– See Activity
– Manage Posts, You Can:
Highlight/Star Post
Hide Post
Delete Post
Change Post Date
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22. Why People Are Scared?
Can't Set the Default Landing Page
– Biggest Complaint
– Don’t Want Timeline, Want Their Own Page
– Original Landing Page is Still There
– Make It a Tab
– Put It In a Pinned or Starred Post
– Direct Link to It
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23. Why People Are Scared?
Cover Photo Restrictions, You Can’t Have:
– Pricing: “50% Off”, “Only $19.99”, “Get 2 for 1”
– Purchase: “Instant Download at …”, “Drop By”
– Call-to-Action: “Buy Now”, “Tell Your Friends”
– Facebook Elements: “Like”, “Share”
– Contact Info: Address, Email, Phone, Website
Facebook Says: "Note: This space is not meant for promotions, coupons,
or advertisements. Your cover photo should not be primarily text-based
or infringe on anyone else’s copyright."
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24. Why People Are Scared?
Loss of Investment
– Spent Money for Page Design, Graphics,
Programming, Getting Visitors, Optimizing, …
Not So Much
– Page is Still There for You to Use
– Many Ways to Get People to the Page
Tabs on Default Page
Pinned and Starred Posts
Direct Linking from Ads, External Sites, Google,…
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25. Why People Are Scared?
It’s More Work!
Yep, at the Beginning, But It’ll Be Much
Better – but Will It Translate Into Money?
It Should Get You More Loyal Customers &
Fewer Freebie Seekers Who “Like” You
We’ll All Discover How to Best Use It Like
We’ve Always Done in the Past
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26. Things to Like
Admin Panel (and Activity Log)
More Control and Management of Posts
Cover Photo
More Personal Customer Engagement
Direct Messaging
Increased Social Proof
Wider Tab Pages
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27. What You Should Do, Now!
Set Up Your Timeline ASAP
– 1. Create a Sensational Cover Photo
– 2. Create/Update Your Profile Photo
– 3. Update Your About Section Information
– 4. Organize and Spruce Up Your Tabs
– 5. Build Your Timeline
Milestones, Remove/Move, Add New, Star, Pin
Update Your Existing Pages
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28. What You Should Do, Later
On an Ongoing Basis:
– Post Regularly
– Monitor the Interactions
– Consider Facebook Advertising and Offers
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29. Let Convert a Timeline!!!
Ready to See
A Timeline
Created, Live?
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30. Final Words
Don’t Let the Changes Scare You
Accept, Embrace & Profit; Let Your Competitors
Complain and Wail While You Profit
Visual Look and Graphic Design is Critical Now
How You Share and Show Content Will Be Very
Important; So Carefully Craft Your Timeline
Share Your Milestones and Update Your Apps
Consistently Pin Updated and Timely Content
Stay on Top of the Interactions With Your Page
Get Started Now But Don’t Buy Any Products,
Services or Courses – Yet!
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31. Resources
Introducing New Facebook Pages:
http://Facebook.com/about/pages
Introducing New Facebook Pages FAQ:
https://www.facebook.com/help/pages/new-design
Facebook Page Terms and Conditions:
https://www.facebook.com/page_guidelines.php
Facebook Page Product Guide:
http://ads.ak.facebook.com/ads/FacebookAds/Pages
_Product_Guide_022812.pdf
Learn About Facebook Pages Video Course:
http://www.learnfacebookpages.com/
http://MarketingGraphicsMonthly.com/JoinMGM ☺
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