Impression Marketing Chaotic Marketing presentation 2013

•

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How to tame the chaos of today's marketing landscape, create integrated marketing strategies, and use online marketing effectively to be found by your customers and improve your ROI.

Marketing Business Actualités & Politique

Integrated Marketing
Challenges

Anne Moss Rogers

2013

Impression-Marketing.com

Reviews
∙Yelp
∙Customer Lobby
∙Angie’s List

Organic Search &
Pay Per Click Ads

Impression-Marketing.com

Online Reviews

According to Forrester Research

71%
of online shoppers read reviews before
making a purchase

Step Two. Buy a URL and redirect It

RVAPlumber.com
to
https://plus.google.com/110761501216685935101/
about?hl=en

Social Media
•

LinkedIn for B2B and professionals

•

Facebook for non-profits, retail, photographers

•

Pinterest for fashion, crafts & visual businesses

•

Houzz for interior designers, remodel contractors

•

Foursquare for retail businesses

•

Twitter has SHORT shelf life. Reporters, singers

•

You Tube for everyone!

You Tube
You are 50 X more likely to end up on page 1 of

Your Target Market

• Who are they?
• Where are they?
• What do they care about?

Marketing Spending

Impression-Marketing.com

Going Mobile

30% of your website
visitation probably comes
from a smartphone

Stalk us Online at

ImpressionMarketing

@impressionM

Impression-Marketing.com

Easy to Get eNews

Impression-Marketing.com

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Impression Marketing Chaotic Marketing presentation 2013

1. Integrated Marketing Challenges Anne Moss Rogers 2013 Impression-Marketing.com

2. Impression-Marketing.com

3. Impression-Marketing.com

4. Impression-Marketing.com

5. Impression-Marketing.com

6. Impression-Marketing.com

7. Impression-Marketing.com

8. Reviews ∙Yelp ∙Customer Lobby ∙Angie’s List Organic Search & Pay Per Click Ads Impression-Marketing.com

9. Promotion or not?

10. Promotion with a Purpose

11. Promotion with a Purpose

12. Don’t Forget Email Marketing

13. Online Reviews According to Forrester Research 71% of online shoppers read reviews before making a purchase

14. How to Get Online Reviews

15. Step One. Claim a Page.

16. Step Two. Buy a URL and redirect It RVAPlumber.com to https://plus.google.com/110761501216685935101/ about?hl=en

17. Step Three. Print cards for asking.

18. Step Four. Hand them out!

19. Don’t want to do all that?

20. Results for “plumbers richmond va”

21. Social Media • LinkedIn for B2B and professionals • Facebook for non-profits, retail, photographers • Pinterest for fashion, crafts & visual businesses • Houzz for interior designers, remodel contractors • Foursquare for retail businesses • Twitter has SHORT shelf life. Reporters, singers • You Tube for everyone!

22. You Tube You are 50 X more likely to end up on page 1 of

23. You Tube Brand it. Shoot it. Optimize it. Post it.

24. Instagram can do Double Duty

25. So which social media do you choose?

26. Your Business Goals

27. Your Target Market • Who are they? • Where are they? • What do they care about?

28. Your Message

29. Your Message

30. Your Message

31. Test 1 or 2 Social Media

32. Marketing Spending Impression-Marketing.com

33. Going Mobile 30% of your website visitation probably comes from a smartphone