Email marketing strategies and how email marketing can be a very successful part of your marketing mix, offering an outstanding return on investment.

1. Sizzling Email Marketing
Campaigns
Howard Deskin
CEO - Internet Marketing Manager
August 6, 2013
Impression-Marketing.com

2. Audience Poll
How many of you have an email newsletter?
How many of you receive email newsletters?
How many of you enjoy reading email newsletters?
How many of you despise receiving email newsletters?
Given the choice of being chased by an alligator and
reading a newsletter which would you pick?
Impression-Marketing.com

3. Why E-mail Marketing?
5.Give people more of a reason to get distracted at
work
4.Tell people about your new stuff they don’t need
3. Learn more about why customers don’t call you
2. Send people to your mobile site you don’t have
1. Might be the only place you don’t hear about
Anthony Weiner!
Impression-Marketing.com

4. Why E-mail Marketing - Really
1.
Has a wide & quick reach
2.
Excels in Return-on-Investment
3.
Improves brand awareness and customer relations
4.
Is measurable and easily modified
5.
Is customizable by type of customer
Courtesy of L-Soft
Impression-Marketing.com

5. It’s All On-Line Now!
Impression-Marketing.com

6. Marketing Spend Trends
Impression-Marketing.com

7. E-mail Marketing Systems
Impression-Marketing.com
Rankings courtesy of
IContact

8. Email Marketing Best Practices
•
•
•
•
•
•
Keep it fun & lively
Clean design & good mix of text, images, videos
Write an attention-grabbing subject line
Tie in blogs and social media
Compelling offer and clearly state benefits
Send often, at least once or twice a month
– Exception – “WorkIT” is sent several times a week
Impression-Marketing.com

9. Work IT Richmond Newsletter
Impression-Marketing.com

10. Work IT Richmond Website
Impression-Marketing.com

11. Email Marketing Best Practices
• Track results!
• Encourage conversation with polls or surveys
• Don’t oversell. If you’re going to sell something,
focus on that one thing.
• Provide expert information that benefits or adds
value for the readers
• Post the newsletter to your website & social
properties
Impression-Marketing.com

12. Impression Marketing Newsletter
Impression-Marketing.com

13. Local Upscale Medspa
Impression-Marketing.com

14. Email Marketing Best Practices
• Landing Pages
– Where are you sending the readers?
– Web page should expand upon the
compelling offer
– Think desktop website & mobile site pages
– Have a great call to action on the pages
• CRM Integration
– Zoho, Salesforce, Sugar, etc.
• Keep your lists clean!
Impression-Marketing.com

15. Local Nonprofit Organization
Impression-Marketing.com

16. Most Effective Email Marketing Tactics
Impression-Marketing.com

17. Local Plumbing Company
Impression-Marketing.com

18. Local Running Store
Not
Live
Yet
Impression-Marketing.com

19. Tracking Results
•
•
•
•
•
Open rates
Drop rates
Click-thru rates
New sign-ups
Tie into Google Analytics
– Referral traffic
• Conversions (sales leads)
Impression-Marketing.com

20. Realty Company
Impression-Marketing.com

21. Examples of Bad Newsletters

22. Examples of Good Newsletters
Impression-Marketing.com

23. Emails Must be Optimized for Many Devices
Impression-Marketing.com

24. Importance of Email Marketing Timing
Impression-Marketing.com

25. Stalk us online at
Impression-marketing.com
ImpressionMarketing
@impressionM
Impression-Marketing.com