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Dabur Repositioning

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Repositioning Dabur
“ The Brand Dabur” turn-around ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reinventing the Mother Logo
Diversified Portfolio Dabur Business category Consumer care division Consumer health Care division Dabur foods Ltd (de-merged With DIL, 07)
[object Object],[object Object],[object Object],[object Object]
Dabur’s New Brand Architecture 5 Power Brands Dabur Vatika Anmol Hajmola Real Health care products Herbal Beauty, Premium image Mass market, Value for money Naughty n Tasty Digestive Umbrella brand for juice and other foods; aimed at up market consumer
Special focus on South India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other important restructuring exercises ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Growth strategies adopted by Dabur ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Dabur Repositioning

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  • 4. Diversified Portfolio Dabur Business category Consumer care division Consumer health Care division Dabur foods Ltd (de-merged With DIL, 07)
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  • 6. Dabur’s New Brand Architecture 5 Power Brands Dabur Vatika Anmol Hajmola Real Health care products Herbal Beauty, Premium image Mass market, Value for money Naughty n Tasty Digestive Umbrella brand for juice and other foods; aimed at up market consumer
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