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Analyst Market Perspective - Ronald Gruia, Frost & Sulliva

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UC, Video Conferencing, Telepresence & Networks – 4G & Beyond Ronald Gruia Principal Telecom Analyst – Frost & Sullivan Middletown, March 8 th , 2011
The Future of the Mobile Enterprise Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Current State of the Market
Globalization - The Future of the Firm ,[object Object],[object Object],[object Object],Mohan Sawhney McCormick Tribune Professor of Technology, Northwestern University
Increased Collaboration Seen as a Key Productivity Driver ,[object Object],Donald Tapscott “ Wikinomics: How Mass Collaboration Changes Everything” CEO, New Paradigm (International Think Tank) Adjunct Professor of Management, University of Toronto
The Quest for Improving Enterprise Worker Productivity… Need to Simplify Communications and Collaboration
The Unified Conferencing and Collaboration Paradigm “ Less is More” Source : Frost & Sullivan
It’s a Mobile World
The Advent of the Mobile Enterprise ,[object Object],[object Object],[object Object],Source : Frost & Sullivan Employee % Time Spent At desk Elsewhere Desk Person Software Designer On-Site Rover Admin. Assistant Site Wanderer IT Troubleshooter Tele Worker Remote Agent Off-site Rover Consultant Road Warrior Account Executive Global Cruiser Corporate Executive On site Off site 25% 25% 25% 25% 90% 10% 70% 30% 70% 100% 30% 10% 90% 90% 10% On the road At desk
Virtualization, Cloud, Mobility Trends Drive IT Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top Communication Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Advent of IP & Its Impact to Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Explosive Mobile Data Growth… ,[object Object],[object Object],[object Object],[object Object],Source : AT&T Presentation at the CES, January 2010 Source : Cisco Systems VNI, Jan. 2011
Video Telephony: A Word of Caution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. High Level Technology Overview
Defining UC & Its Elements… ,[object Object],Source : Frost & Sullivan
Elements Leveraged by the UC Framework Source : Frost & Sullivan
IMS Making a Comeback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But What is IMS? - Defining IMS in Layman’s Terms Josef’s moustache and Leonid’s eyebrows represent the same line of hair, except the latter is vertically shifted upwards… That sounds a lot like a computer scientist’s solution to a problem: redefine it to a higher layer of abstraction! (the abstraction in this case is the “horizontalization” of common functions that can be re-used with IMS).
[object Object],[object Object],[object Object],[object Object],A More Formal IMS Definition
IMS: A More Efficient Service Implementation Source : Frost & Sullivan
Applying IMS Architecture to the Enterprise Control Plane Application Layer Transport Layer Application Servers (AS) Call Session Control Function (CSCF) Home Subscriber Server (HSS) PSTN and IP Networks Media Gateways Media Resource Function (MRF)
Applying IMS Architecture to the Enterprise (Cont’d) Control Plane Application Layer Transport Layer Home Subscriber Server (HSS) Application Servers (AS) PSTN and IP Networks Media Gateways Media Resource Function (MRF) Enterprise Call Management Server Enterprise Directory (LDAP) Audio Bridge Video MCU Enterprise WAN Carrier MPLS Legacy PSTN & ISDN Media Gateways Call Session Control Function (CSCF) Access Layer Messaging / Presence Voice, video, and web conferencing Mobile Multi-media Unified Communications
[object Object],[object Object],[object Object],[object Object],A Possible Blueprint for the Enterprise? Functional Mapping of IMS in the Enterprise Telecom World Enterprise World Session Control (SIP) Session Control (SIP) User Interface (Interaction) Personal Communications Manager Presence User Status (Instant Messenger) Subscriber Identity Enterprise Directory Subscriber Charging (User Policy Functions) Service Provisioning Call Features Configuration Tool Account Administration System Administration
[object Object],[object Object],[object Object],[object Object],Consolidated “Hub” Architecture Drives OPEX Savings SOA-Based Consolidated Framework Subscriber Data Enablers (NAB, Presence, Location, etc.) Shared Components Common OA&M SMS MMS IPVM Msg. Router Service Broker Converged Messaging Supporting Various Clients
3. Future Trends
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key New Elements for Enterprise
The Need to Shorten TTM for New Services ,[object Object],[object Object],Identify New Applications Prototype Rapidly Conduct Trials Market Launch Modify and Augment Scale TTM (Time-To-Market) Needs to Be Drastically Reduced
[object Object],[object Object],[object Object],Money Will Be in Software and Services Note : Pie charts are only for illustrative purposes – adapted from a CounterPath presentation Services Services Apps Apps Hardware Today 2015 Hardware
Creating a Compelling End-User Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],User elects: What to send & Who to send it to Operator Cloud Operator determines the status & equipment of receiver Voice Mail SMS MMS IM (client or via SN site) E-Mail Operator chooses best delivery mechanism for message to be sent
Can RCS Solve the Client Conundrum? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growing Threat from Over-The-Top Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Conclusions
Evolution of the Business Case for UC End-user Value Creation Tactical Strategic
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of IMS for Enterprise Elements to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Need for a New Ecosystem to Drive Change ,[object Object],Source : Telco 2.0 Blog
How to Better Monetize the Operator’s Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Carriers Will Face Their Challenges? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changing the Way Enterprises & SPs Conduct Business “ Introducing new technology alone is never enough. The big spurts in productivity come when a new technology is combined with new ways of doing business .” Thomas Friedman – “The World is Flat”
Q & A Session ,[object Object],[object Object],[object Object],[object Object],Thank You
Frost & Sullivan: Leading Growth Consulting & Research Firm with over 40 offices on six continents and more than 50 years of partnership with Blue Chip firms
Today’s Presenter Ronald Gruia, Principal Analyst Frost & Sullivan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Analyst Market Perspective - Ronald Gruia, Frost & Sulliva

  • 1. UC, Video Conferencing, Telepresence & Networks – 4G & Beyond Ronald Gruia Principal Telecom Analyst – Frost & Sullivan Middletown, March 8 th , 2011
  • 2.
  • 3. 1. Current State of the Market
  • 4.
  • 5.
  • 6. The Quest for Improving Enterprise Worker Productivity… Need to Simplify Communications and Collaboration
  • 7. The Unified Conferencing and Collaboration Paradigm “ Less is More” Source : Frost & Sullivan
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. 2. High Level Technology Overview
  • 16.
  • 17. Elements Leveraged by the UC Framework Source : Frost & Sullivan
  • 18.
  • 19. But What is IMS? - Defining IMS in Layman’s Terms Josef’s moustache and Leonid’s eyebrows represent the same line of hair, except the latter is vertically shifted upwards… That sounds a lot like a computer scientist’s solution to a problem: redefine it to a higher layer of abstraction! (the abstraction in this case is the “horizontalization” of common functions that can be re-used with IMS).
  • 20.
  • 21. IMS: A More Efficient Service Implementation Source : Frost & Sullivan
  • 22. Applying IMS Architecture to the Enterprise Control Plane Application Layer Transport Layer Application Servers (AS) Call Session Control Function (CSCF) Home Subscriber Server (HSS) PSTN and IP Networks Media Gateways Media Resource Function (MRF)
  • 23. Applying IMS Architecture to the Enterprise (Cont’d) Control Plane Application Layer Transport Layer Home Subscriber Server (HSS) Application Servers (AS) PSTN and IP Networks Media Gateways Media Resource Function (MRF) Enterprise Call Management Server Enterprise Directory (LDAP) Audio Bridge Video MCU Enterprise WAN Carrier MPLS Legacy PSTN & ISDN Media Gateways Call Session Control Function (CSCF) Access Layer Messaging / Presence Voice, video, and web conferencing Mobile Multi-media Unified Communications
  • 24.
  • 25.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 34. Evolution of the Business Case for UC End-user Value Creation Tactical Strategic
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. Changing the Way Enterprises & SPs Conduct Business “ Introducing new technology alone is never enough. The big spurts in productivity come when a new technology is combined with new ways of doing business .” Thomas Friedman – “The World is Flat”
  • 40.
  • 41. Frost & Sullivan: Leading Growth Consulting & Research Firm with over 40 offices on six continents and more than 50 years of partnership with Blue Chip firms
  • 42.

Notes de l'éditeur

  1. 14