10. so what does it look like
where your blog post may go...
Tags: AWD, workers
Delicious
Tags: agency working rules AWD Blog Post DIGG, Stumbleupon
Distribution
• Comments
Tags: employment rules Tags: AWD, • Sharing
agency workers • Retweets
directive, parasol • Digg
• Facebook Forums
Tags: AWD, agency
workers directive,
parasol
Public RT of article
AWD Presentation
Public Blog Posts
AWD Twitter Account Linkedin Profile
• Group
• Poll
• Status update
• Questions
• Presentations
• Blog Post
Thursday, 6 May 2010
11. social media
it’s about people
“A collection of tools and services that allow people to
share and distribute opinions, experiences and information
through digital media”
Thursday, 6 May 2010
12. where to start with your strategy
have a rigid process that is flexible...
Thursday, 6 May 2010
13. listening.
being a good listener will get you further than being a good talker
Thursday, 6 May 2010
14. Engagement = Marriage (normally).
How can you get intimate in 140 characters?
Thursday, 6 May 2010
15. listening.
being a good listener will get you further than being a good talker
Thursday, 6 May 2010
16. do twitter
oh hang on, i’ve only got 140 cha
Thursday, 6 May 2010
17. do Facebook
oh, hang on, I can only do what they allow me to
Thursday, 6 May 2010
19. Measurement & Analytics
blogs can fully integrate google analytics
Hard Metrics vs. Soft Metrics
• Visits • Comments
• Page Views • Post/Comment ratio
• Bounce Rate • Reach
• Time on Site • RT
• % new visits • Sentiment
Thursday, 6 May 2010
20. Measurement & Analytics
what can other channels provide?
vs. vs.
Blogs Facebook Twitter You Tube
• Full Analytics • Social Graph • Followers • Views
• Bookmarking • Demographics • Re-tweets • Engagements
• “Likes” • Favourited tweets • Demographic
• Mentions • Discovery
• @replies
Thursday, 6 May 2010
21. so why blogs...in a nutshell
or the “you can miss all the other slides out slide”
1. SEO - create relevant, timely and contextual content for readers AND search engines
1. Frequency
2. Tags/Keywords
3. Sub-domain
4. Links
5. Multimedia
2. Direct - there’s no PR fluff or advertising in the way
3. Aggregates - all your social channels
4. Brand Building - they provide a much more effective way to develop a relationship with customer
5. Competitive Differentiation - in many cases, your competitor will NOT be doing it, even now
6. Relational Marketing - continual, open dialogue engenders trust
7. Exploit Niches - publishing relevant content is often quicker and easier than posting News via a CMS
8. Reputation Management - using the tools of the detractors allows a timely response to happen
9. Low cost - blogs are NOT expensive to build/design
Thursday, 6 May 2010
22. but...it’s not all plain sailing...
what else do you need to think about?
Thursday, 6 May 2010
23. but...it’s not all plain sailing...
what else do you need to think about?
Thursday, 6 May 2010
24. but...it’s not all plain sailing...
what else do you need to think about?
Channel type - Recruitment, Customer Service, Thought-
Leadership/Innovation, Sales
Thursday, 6 May 2010
25. but...it’s not all plain sailing...
what else do you need to think about?
Channel type - Recruitment, Customer Service, Thought-
Leadership/Innovation, Sales
Tone of voice - Formal, friendly, colloquial?
Thursday, 6 May 2010
26. but...it’s not all plain sailing...
what else do you need to think about?
Channel type - Recruitment, Customer Service, Thought-
Leadership/Innovation, Sales
Tone of voice - Formal, friendly, colloquial?
Content entry and SEO - Tag number and naming, linking,
images, keyword density, post length
Thursday, 6 May 2010
27. but...it’s not all plain sailing...
what else do you need to think about?
Channel type - Recruitment, Customer Service, Thought-
Leadership/Innovation, Sales
Tone of voice - Formal, friendly, colloquial?
Content entry and SEO - Tag number and naming, linking,
images, keyword density, post length
Channel management (a) - Define structure: Administrators,
authors, contributors, content approval process
Thursday, 6 May 2010
28. but...it’s not all plain sailing...
what else do you need to think about?
Thursday, 6 May 2010
29. but...it’s not all plain sailing...
what else do you need to think about?
Channel management (b) - How often, when, who,
coordination with other channels
Thursday, 6 May 2010
30. but...it’s not all plain sailing...
what else do you need to think about?
Channel management (b) - How often, when, who,
coordination with other channels
Moderation - Who and how are you going to manage any
conversations?
Thursday, 6 May 2010
31. but...it’s not all plain sailing...
what else do you need to think about?
Channel management (b) - How often, when, who,
coordination with other channels
Moderation - Who and how are you going to manage any
conversations?
Legal - Lay solid foundations for a safe social environment. Let
everyone know where they stand.
Thursday, 6 May 2010
32. but...it’s not all plain sailing...
what else do you need to think about?
Channel management (b) - How often, when, who,
coordination with other channels
Moderation - Who and how are you going to manage any
conversations?
Legal - Lay solid foundations for a safe social environment. Let
everyone know where they stand.
Channel Promotion - How are you going to engage with influencers
and who is going to do it?
Thursday, 6 May 2010
33. hearing and listening are very different
so is writing and engaging
Thursday, 6 May 2010
34. so, if blogging seems like a good idea...
...what should we ask ourselves?
Thursday, 6 May 2010
36. the connected consumer
has 5 new traits of note.
Connects & Is connected
Thursday, 6 May 2010
37. the connected consumer
has 5 new traits of note.
Connects & Is connected
Collaborates
Thursday, 6 May 2010
38. the connected consumer
has 5 new traits of note.
Connects & Is connected
Collaborates
All-consuming
Thursday, 6 May 2010
39. the connected consumer
has 5 new traits of note.
Connects & Is connected
Collaborates
All-consuming
Shares
Thursday, 6 May 2010
40. the connected consumer
has 5 new traits of note.
Connects & Is connected
Collaborates
All-consuming
Shares
Creates
Thursday, 6 May 2010
41. connecting.
with others who share the same opinions, belief and values.
Thursday, 6 May 2010
42. connecting.
with others who share the same opinions, belief and values.
What common values and interests do we share
with our customers?
Thursday, 6 May 2010
43. connecting.
with others who share the same opinions, belief and values.
What common values and interests do we share
with our customers?
How can we connect with them?
Thursday, 6 May 2010
44. connecting.
with others who share the same opinions, belief and values.
What common values and interests do we share
with our customers?
How can we connect with them?
Where are those people already?
Thursday, 6 May 2010
45. connecting.
with others who share the same opinions, belief and values.
What common values and interests do we share
with our customers?
How can we connect with them?
Where are those people already?
How can we connect customers to each other?
Thursday, 6 May 2010
46. collaborating.
people are working together to make things happen.
Thursday, 6 May 2010
47. collaborating.
people are working together to make things happen.
Is it appropriate for us to collaborate with customers?
Thursday, 6 May 2010
48. collaborating.
people are working together to make things happen.
Is it appropriate for us to collaborate with customers?
If so, how and in a meaningful way?
Thursday, 6 May 2010
49. collaborating.
people are working together to make things happen.
Is it appropriate for us to collaborate with customers?
If so, how and in a meaningful way?
How can we help customers collaborate with each other?
Thursday, 6 May 2010
50. consuming.
people are consuming more content in many new ways.
Thursday, 6 May 2010
51. consuming.
people are consuming more content in many new ways.
What formats are they consuming, where and what
are they doing with it?
Thursday, 6 May 2010
52. consuming.
people are consuming more content in many new ways.
What formats are they consuming, where and what
are they doing with it?
How can we connect stakeholders to each other?
Thursday, 6 May 2010
53. consuming.
people are consuming more content in many new ways.
What formats are they consuming, where and what
are they doing with it?
How can we connect stakeholders to each other?
What can we create that provides a multi-platform experience?
Thursday, 6 May 2010
54. sharing.
people are sharing what matters to them with their friends.
Thursday, 6 May 2010
55. sharing.
people are sharing what matters to them with their friends.
What can we share about ourselves that will
make our clients more informed / interested?
Thursday, 6 May 2010
56. sharing.
people are sharing what matters to them with their friends.
What can we share about ourselves that will
make our clients more informed / interested?
How can we help others share our relevant
content more easily?
Thursday, 6 May 2010
57. sharing.
people are sharing what matters to them with their friends.
What can we share about ourselves that will
make our clients more informed / interested?
How can we help others share our relevant
content more easily?
How can we be the people to help them share?
Thursday, 6 May 2010
58. creation.
new tools make it easy for everyone to create content.
Thursday, 6 May 2010
59. creation.
new tools make it easy for everyone to create content.
What are the most popular forms of expression
our customers use?
Thursday, 6 May 2010
60. creation.
new tools make it easy for everyone to create content.
What are the most popular forms of expression
our customers use?
What material can we provide our customer to help
them be creative with our brand?
Thursday, 6 May 2010
61. so, how are others using blogs...
how could YOU use a blog?
Thursday, 6 May 2010
62. branding & commerce
let the public see the “real” people behind the name
Thursday, 6 May 2010
63. branding & commerce
let the public see the “real” people behind the name
Thursday, 6 May 2010
64. branding & commerce
let the public see the “real” people behind the name
Thursday, 6 May 2010
65. branding
centre of your brand universe
Thursday, 6 May 2010
66. branding
centre of your brand universe
Thursday, 6 May 2010
67. branding
centre of your brand universe
Thursday, 6 May 2010
68. branding
centre of your brand universe
Thursday, 6 May 2010
69. branding
opening up the business
Thursday, 6 May 2010
70. branding
opening up the business
Thursday, 6 May 2010
71. branding
opening up the business
Thursday, 6 May 2010