1. Neville Hobson, ABC www.nevillehobson.com Manchester, July 1, 2008 Signs of Encouragement on the Horizon
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25. Consumer promotes brand 4 1 Talk at the consumer 2 Consumer interacts with message 3 Consumer interacts with brand Consumer 2 3 4 1 Conversational One-way Messaging Experiential Two-way Communication
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29. Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/ www.nevillehobson.com
Notes de l'éditeur
Copyright 2008 Neville Hobson, ABC. Some rights reserved.