1. Social Media in Black+White PR 2.0 and the Social Media News Release Bill Daring - CEO KMP Interactive Marketing and Technology Manchester Metropolitan University 15-01-09

2. The consumer has changed

3. Web 2.0

4. What is Web 2.0? Personal websites DoubleClick Screen scraping Publishing Stickiness Directories (Taxonomy) are now Blogging is now Adsense is now Web services is now Participation is now Syndication is now Tagging (“Folksonomy”)

5. What s Web 2.0 ? Real Simple Syndication

7. What is Social Media ? Web 2.0 Blogging Video Sharing Photo Sharing RSS Widgets Social Networks Chat Podcasts Forums Micro Blogging

8. Global Snapshot

16. The growth of blogs Now over 133 million blogs being tracked 30-75 million blogs took just 320 days 120,000 new blogs being created daily

17. The growth of blogs

38. Stakeholder analysis

39. Stakeholder analysis

40. Buzz monitoring

54. Respond to your customers

56. A clearer contract Satellite Navigation Aston Martin loyalty incentive

58. Since launching its blog in January 2007, Avis’s approval rating has increased by 200% eclipsing that of Hertz, one of its main competitors. In a sector growing at 1% p.a. Avis UK is achieving growth of more than 10%.

59. Outreach Programmes

61. Stimulating the conversation

64. BMW 1 Series Coupe

65. Media Sharing

71. Video Virals

73. PressRoom - Social Media News Release Social links Social Bookmarks News Aggregators aggregators Social Media Release Media sharing E mail targets

77. Message Focus A Social Network Marketing Map PressRoom Microsite Key contacts /users email Social Bookmarks Media Sharing Destination social sites Web site Own Blog Blogs/community sites Links Links Links Links Links

79. [email_address] www.twitter.com/billkmp www.linkedin.com/in/billdaring