SlideShare une entreprise Scribd logo
1  sur  26
Digital leaders in a mobile world 1 st  December 2009 [email_address]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About 2ergo New Global Headquarters: Media City, Manchester UK Entertainment and Media  ,[object Object],[object Object]
New Global Reach Global customers and brands
Mobile -  always with you, innovative & personal   Source : Exposure, Orange Home UK plc, March 2009 ,[object Object],[object Object],[object Object],Source: Orange Exposure 2 personalised innovative fun creative stylish entertaining relaxing mood setter persuasive trustworthy information comprehensive up to date convenient immediate for me undemanding Mobile   media Magazines Internet  on PC TV Radio Newspapers Marketing shift of spend towards mobile driven by economics, reach and immediacy
The Changing Face of Global Media  4.1 billion 480 million 1.5 billion 1 billion
The Explosion of Mobile  Significant growth of mobile marketing, advertising and CRM 580%  growth ,[object Object],[object Object],[object Object],[object Object],[object Object],$1.3bn (Today) $7.5bn (2013)
Mobile underpins digital dialogue across all sectors    E marketing Integrated Digital Marketing Full on line / off line capability including Vouchers www www Mobile always with you and viewed as the most personalised and innovative medium with 97% open rates Full service on / off line relationship Digital opt in dialogue Broadcast
Mobile Tipping Point ,[object Object],[object Object],[object Object],[object Object],[object Object],Smartphone's are re-defining the mobile internet Source: Net Applications March 2009 The iPhone has caused a step change
Full Mobile marketing clock Hosting Voice Connectivity Advertising & Promotion  Serving CRM & Base Analytics Revenue stimulation, & contract renewals  M Commerce & Pay for it Ticketing, Coupons & Loyalty Applications & Mobile Internet Campaign Manager for Acquisition, Retention & Data Capture
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],O2 – Mobile CRM
O2 Campaign 52% Response Rate
Phones4U – Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quantum of Solace: Mobile Marketing
Yes Loans – Mobile CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FOX News – Mobile Media Mobile Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: GQ Mobile Entertainment
Case Study: Malibu : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABC – iPhone Application Publishing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: Rightmove
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Applications Case Study: Rightmove
 
[object Object],Explosion of Mobile Applications ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: Orange Wednesdays
2ergo, an Award-Winning Company Mobile Excellence Awards :  “ Best Innovator, Mobile Technology” Mobile Star Awards :  “ Gold Star Award” Webby Awards :  “Official Honoree” for Best Mobile News Site, Best Mobile Sports Site and Best Use of Mobile Video Upshot50 :  Recognized as Marketing Technology Leader GSMA 2009 Mobile Innovation Global Award Competition :  Finalist Mobile Advertising & Marketing Awards :  Gold and Silver Awards 2007 Mobile Messaging Awards :  Innovation in Messaging Communicator Awards :  Award of Distinction
Customers
James Macdonald Head of Media ,Entertainment & Sport  EMEA [email_address]   + 44 (0) 7825 343 089

Contenu connexe

Tendances

Tendances (20)

An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...
An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx CTO of Mobi...
 
The Future Of Mobile Advertising
The Future Of Mobile AdvertisingThe Future Of Mobile Advertising
The Future Of Mobile Advertising
 
S wifi presentation 2016 v1
S wifi  presentation 2016 v1S wifi  presentation 2016 v1
S wifi presentation 2016 v1
 
Mobile Convention Amsterdam - Informa - Shailendra Pandey
Mobile Convention Amsterdam - Informa - Shailendra PandeyMobile Convention Amsterdam - Informa - Shailendra Pandey
Mobile Convention Amsterdam - Informa - Shailendra Pandey
 
lenovo K900
lenovo K900lenovo K900
lenovo K900
 
Mobile Marketing Mix
Mobile Marketing MixMobile Marketing Mix
Mobile Marketing Mix
 
ia_white_paper
ia_white_paperia_white_paper
ia_white_paper
 
Imedia Brand Summit 2009
Imedia Brand Summit 2009Imedia Brand Summit 2009
Imedia Brand Summit 2009
 
STIMA Congress 2015: Stuart Wilkinson - Comscore
STIMA Congress 2015: Stuart Wilkinson - ComscoreSTIMA Congress 2015: Stuart Wilkinson - Comscore
STIMA Congress 2015: Stuart Wilkinson - Comscore
 
MMA 2013_Mobile then now how
MMA 2013_Mobile then now howMMA 2013_Mobile then now how
MMA 2013_Mobile then now how
 
Thomvest Mobile Advertising Overview - February 2016
Thomvest Mobile Advertising Overview - February 2016Thomvest Mobile Advertising Overview - February 2016
Thomvest Mobile Advertising Overview - February 2016
 
Vas india mobile advertising - akhil minocha
Vas india   mobile advertising - akhil minochaVas india   mobile advertising - akhil minocha
Vas india mobile advertising - akhil minocha
 
4 Mobile Marketing Goals
4 Mobile Marketing Goals4 Mobile Marketing Goals
4 Mobile Marketing Goals
 
Mapping connected tv viewership: CTV India Report 2021 by mediasmart
Mapping connected tv viewership: CTV India Report 2021 by mediasmartMapping connected tv viewership: CTV India Report 2021 by mediasmart
Mapping connected tv viewership: CTV India Report 2021 by mediasmart
 
Global Mobile Programmatic Trends: Q1 2016 Trends
Global Mobile Programmatic Trends: Q1 2016 TrendsGlobal Mobile Programmatic Trends: Q1 2016 Trends
Global Mobile Programmatic Trends: Q1 2016 Trends
 
Internet Usage Trend in South Korea (2019)
Internet Usage Trend in South Korea (2019)  Internet Usage Trend in South Korea (2019)
Internet Usage Trend in South Korea (2019)
 
Publisher success story: The Fastmind
Publisher success story: The FastmindPublisher success story: The Fastmind
Publisher success story: The Fastmind
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101
 
State of Supply Quality in Mobile Programmatic
State of Supply Quality in Mobile ProgrammaticState of Supply Quality in Mobile Programmatic
State of Supply Quality in Mobile Programmatic
 
MoPub Mobile Advertising Report 2014-Q4
MoPub Mobile Advertising Report 2014-Q4MoPub Mobile Advertising Report 2014-Q4
MoPub Mobile Advertising Report 2014-Q4
 

Similaire à SMS Marketing

Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08
space150
 
Bianor - Redefining the world of mobile solutions
Bianor - Redefining the world of mobile solutionsBianor - Redefining the world of mobile solutions
Bianor - Redefining the world of mobile solutions
Stefan Lilov
 
New Revenue Opportunities with Pay-Per-Call - Juhani Polkko
New Revenue Opportunities with Pay-Per-Call - Juhani PolkkoNew Revenue Opportunities with Pay-Per-Call - Juhani Polkko
New Revenue Opportunities with Pay-Per-Call - Juhani Polkko
auexpo Conference
 
New revenue opportunities with Pay-Per-Call
New revenue opportunities with Pay-Per-CallNew revenue opportunities with Pay-Per-Call
New revenue opportunities with Pay-Per-Call
San Francisco Oy
 
Generic draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhGeneric draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvh
MEmbrace
 
Mig Introduction
Mig IntroductionMig Introduction
Mig Introduction
gregsnook
 

Similaire à SMS Marketing (20)

Effects of 3G on Marketing Communications
Effects of 3G on Marketing CommunicationsEffects of 3G on Marketing Communications
Effects of 3G on Marketing Communications
 
Presentation
PresentationPresentation
Presentation
 
Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08
 
Jan 2011 app presentation
Jan 2011 app presentationJan 2011 app presentation
Jan 2011 app presentation
 
Mobile Marketing : Case Studies
Mobile Marketing : Case StudiesMobile Marketing : Case Studies
Mobile Marketing : Case Studies
 
M2 Roadshow Nick Fuller Independent Consultant
M2 Roadshow Nick Fuller Independent ConsultantM2 Roadshow Nick Fuller Independent Consultant
M2 Roadshow Nick Fuller Independent Consultant
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
 
Bianor - Redefining the world of mobile solutions
Bianor - Redefining the world of mobile solutionsBianor - Redefining the world of mobile solutions
Bianor - Redefining the world of mobile solutions
 
Mob. Couponing, Loyalty and Crm Intro
Mob. Couponing, Loyalty and Crm IntroMob. Couponing, Loyalty and Crm Intro
Mob. Couponing, Loyalty and Crm Intro
 
How To Build The Bridge
How To Build The BridgeHow To Build The Bridge
How To Build The Bridge
 
Recycle for London "app" at NMA event
Recycle for London "app" at NMA eventRecycle for London "app" at NMA event
Recycle for London "app" at NMA event
 
The future of media business is digital and the future of digital is automated
The future of media business is digital and the future of digital is automatedThe future of media business is digital and the future of digital is automated
The future of media business is digital and the future of digital is automated
 
Customer advocacy in a mobile world
Customer advocacy in a mobile world Customer advocacy in a mobile world
Customer advocacy in a mobile world
 
Nicky Iapino - Going Mobile
Nicky Iapino - Going MobileNicky Iapino - Going Mobile
Nicky Iapino - Going Mobile
 
New Revenue Opportunities with Pay-Per-Call - Juhani Polkko
New Revenue Opportunities with Pay-Per-Call - Juhani PolkkoNew Revenue Opportunities with Pay-Per-Call - Juhani Polkko
New Revenue Opportunities with Pay-Per-Call - Juhani Polkko
 
New revenue opportunities with Pay-Per-Call
New revenue opportunities with Pay-Per-CallNew revenue opportunities with Pay-Per-Call
New revenue opportunities with Pay-Per-Call
 
Mobile Innovation - Creuna Morning Briefing
Mobile Innovation - Creuna Morning BriefingMobile Innovation - Creuna Morning Briefing
Mobile Innovation - Creuna Morning Briefing
 
What Is Mobile Advertising?
What Is Mobile Advertising?What Is Mobile Advertising?
What Is Mobile Advertising?
 
Generic draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhGeneric draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvh
 
Mig Introduction
Mig IntroductionMig Introduction
Mig Introduction
 

Plus de InBlackandWhite

B2B Social Media - David Edmundson-Bird
B2B Social Media - David Edmundson-BirdB2B Social Media - David Edmundson-Bird
B2B Social Media - David Edmundson-Bird
InBlackandWhite
 
Simon Rogers - Leveraging Communities
Simon Rogers - Leveraging CommunitiesSimon Rogers - Leveraging Communities
Simon Rogers - Leveraging Communities
InBlackandWhite
 
Gez Daring - Building Online Communities
Gez Daring - Building Online CommunitiesGez Daring - Building Online Communities
Gez Daring - Building Online Communities
InBlackandWhite
 
Gez Daring - Online Communities Dos and Don'ts
Gez Daring - Online Communities Dos and Don'tsGez Daring - Online Communities Dos and Don'ts
Gez Daring - Online Communities Dos and Don'ts
InBlackandWhite
 
Jon Keefe - Future Of Video
Jon Keefe - Future Of VideoJon Keefe - Future Of Video
Jon Keefe - Future Of Video
InBlackandWhite
 
Dave Kinsella's WCS London
Dave Kinsella's WCS LondonDave Kinsella's WCS London
Dave Kinsella's WCS London
InBlackandWhite
 
Creative Virtual, Chris Ezekiel's presentation
Creative Virtual, Chris Ezekiel's presentationCreative Virtual, Chris Ezekiel's presentation
Creative Virtual, Chris Ezekiel's presentation
InBlackandWhite
 
Dave Kinsella's WCS Presentation
Dave Kinsella's WCS PresentationDave Kinsella's WCS Presentation
Dave Kinsella's WCS Presentation
InBlackandWhite
 

Plus de InBlackandWhite (20)

B2B Social Media - David Edmundson-Bird
B2B Social Media - David Edmundson-BirdB2B Social Media - David Edmundson-Bird
B2B Social Media - David Edmundson-Bird
 
B2B Email Marketing - Lee Chadwick
B2B Email Marketing - Lee ChadwickB2B Email Marketing - Lee Chadwick
B2B Email Marketing - Lee Chadwick
 
B2B Seo Tactics - Alex MacLennnan
B2B Seo Tactics - Alex MacLennnanB2B Seo Tactics - Alex MacLennnan
B2B Seo Tactics - Alex MacLennnan
 
Simon Rogers - Leveraging Communities
Simon Rogers - Leveraging CommunitiesSimon Rogers - Leveraging Communities
Simon Rogers - Leveraging Communities
 
Gez Daring - Building Online Communities
Gez Daring - Building Online CommunitiesGez Daring - Building Online Communities
Gez Daring - Building Online Communities
 
Gez Daring - Online Communities Dos and Don'ts
Gez Daring - Online Communities Dos and Don'tsGez Daring - Online Communities Dos and Don'ts
Gez Daring - Online Communities Dos and Don'ts
 
Jon Keefe - Online Communities
Jon Keefe - Online CommunitiesJon Keefe - Online Communities
Jon Keefe - Online Communities
 
Understanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez DaringUnderstanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez Daring
 
Blogging - Paul Fabretti
 Blogging - Paul Fabretti Blogging - Paul Fabretti
Blogging - Paul Fabretti
 
Jon Keefe - Future Of Video
Jon Keefe - Future Of VideoJon Keefe - Future Of Video
Jon Keefe - Future Of Video
 
Geolocation Services
Geolocation ServicesGeolocation Services
Geolocation Services
 
DOs and DON'T of Social Media
DOs and DON'T of Social MediaDOs and DON'T of Social Media
DOs and DON'T of Social Media
 
Are you Social Media ready?
Are you Social Media ready?Are you Social Media ready?
Are you Social Media ready?
 
Buzz Monitoring
Buzz MonitoringBuzz Monitoring
Buzz Monitoring
 
Tempero Social Media Presentation
Tempero Social Media PresentationTempero Social Media Presentation
Tempero Social Media Presentation
 
Simon Rogers
Simon RogersSimon Rogers
Simon Rogers
 
Are you ready to manage your company's reputation?
Are you ready to manage your company's reputation?Are you ready to manage your company's reputation?
Are you ready to manage your company's reputation?
 
Dave Kinsella's WCS London
Dave Kinsella's WCS LondonDave Kinsella's WCS London
Dave Kinsella's WCS London
 
Creative Virtual, Chris Ezekiel's presentation
Creative Virtual, Chris Ezekiel's presentationCreative Virtual, Chris Ezekiel's presentation
Creative Virtual, Chris Ezekiel's presentation
 
Dave Kinsella's WCS Presentation
Dave Kinsella's WCS PresentationDave Kinsella's WCS Presentation
Dave Kinsella's WCS Presentation
 

Dernier

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 

Dernier (20)

Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 

SMS Marketing

  • 1. Digital leaders in a mobile world 1 st December 2009 [email_address]
  • 2.
  • 3. New Global Reach Global customers and brands
  • 4.
  • 5. The Changing Face of Global Media 4.1 billion 480 million 1.5 billion 1 billion
  • 6.
  • 7. Mobile underpins digital dialogue across all sectors E marketing Integrated Digital Marketing Full on line / off line capability including Vouchers www www Mobile always with you and viewed as the most personalised and innovative medium with 97% open rates Full service on / off line relationship Digital opt in dialogue Broadcast
  • 8.
  • 9. Full Mobile marketing clock Hosting Voice Connectivity Advertising & Promotion Serving CRM & Base Analytics Revenue stimulation, & contract renewals M Commerce & Pay for it Ticketing, Coupons & Loyalty Applications & Mobile Internet Campaign Manager for Acquisition, Retention & Data Capture
  • 10.
  • 11. O2 Campaign 52% Response Rate
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.  
  • 22.
  • 23.
  • 24. 2ergo, an Award-Winning Company Mobile Excellence Awards : “ Best Innovator, Mobile Technology” Mobile Star Awards : “ Gold Star Award” Webby Awards : “Official Honoree” for Best Mobile News Site, Best Mobile Sports Site and Best Use of Mobile Video Upshot50 : Recognized as Marketing Technology Leader GSMA 2009 Mobile Innovation Global Award Competition : Finalist Mobile Advertising & Marketing Awards : Gold and Silver Awards 2007 Mobile Messaging Awards : Innovation in Messaging Communicator Awards : Award of Distinction
  • 26. James Macdonald Head of Media ,Entertainment & Sport EMEA [email_address] + 44 (0) 7825 343 089

Notes de l'éditeur

  1. 2008-2013 North America grows from $187m to $1.094bn (580% growth over 5 years) South America grows from $46m to $401m (870% growth) Western Europe grows from $377m to $1.6bn (425 % growth) India grows from $40m to $540m (1350% growth rate) Asia-Pac grows from $72m to $555m (770 % growth) China grows from $414 to $2.1bn (507% growth) ($1.7bn) 400% growth in SMS and MMS Mobile TV and download video advertising grows by 755% from $334 to $2523
  2. 2008-2013 North America grows from $187m to $1.094bn (580% growth over 5 years) South America grows from $46m to $401m (870% growth) Western Europe grows from $377m to $1.6bn (425 % growth) India grows from $40m to $540m (1350% growth rate) Asia-Pac grows from $72m to $555m (770 % growth) China grows from $414 to $2.1bn (507% growth) ($1.7bn) 400% growth in SMS and MMS Mobile TV and download video advertising grows by 755% from $334 to $2523
  3. 3 rd biggest mobile news site in US (other two Yahoo and CNN are built inhouse) – so 2ergo are the largest vendor provider of news
  4. For callout box text please see the ‘PreSales Case studies’ folder on the Product Management file server