Dominic Sparkes from Tempero spoke at KMP's Social Media Marketing seminar on the 13th May in London.

2. We manage Social Media for the following companies… Media & Publishing Children’s Retail & FMCG Retail & FMCG Sport Government, Corporate & Non-Profit Social Networking

8. Pop Quiz In the 90 / 9 / 1 rule – which of these 3 figures corresponds to the number of users visiting your site that will regularly post in your user generated content area?

9. Pop Quiz In the 90 / 9 / 1 rule - what figure corresponds to the number of users visiting your site that will regularly post in your user generated content area? Answer = 1 Posting figures are often lower than expected, although beware the surprise traffic bump.

13. Some of the reasons for why we moderate… "if i was u i wud just keep cuming on her and revising ur maths and maybe get sum maths books x"

14. Some of the reasons for why we moderate… "please help my mummy, she is 26 years old and she thinks shes fat and ugly but I dont think she is!! Her tummy and boobys are saggy and has lots of stretch marks, she has always wanted new boobys!! I have £500 saved up in my bank and could use that money to buy her new clothes or a new hair piece. if you need to ring me you can e-mail my auntie at ( email address and phone no was attached ) love ( full name was supplied ) age 11 xx“

15. Some of the reasons for why we moderate… “ This is an amazing gun i have bagged 47 woodpigeon and 31 rabbis ”

16. Some of the reasons for why we moderate… “ There was a mod who liked to hunt All day and all night because he’s a **** Nor for him the work of butcher or banker He likes to ban and suspend because he’s a ****** He sits all day in his suit and hat Reads my threads all the time because he’s a ****”

18. Pop Quiz As of 9.30 this morning, how many fans had signed up to the official Coca Cola Facebook page?

19. Pop Quiz As of 11am this morning, how many fans had signed up to the official Coca Cola Facebook page? Answer = 3,395,346 (7,000 more than Monday) Before setting up a Facebook profile for your brand, think… “ Why would my customers or users interact with it and what can we get out of it?”

23. Pop Quiz How many platforms do the Tempero moderators currently use on an average daily basis?

24. Pop Quiz How many platforms do the Tempero moderators currently use on an average daily basis? Answer = 70 There are hundreds of platforms to choose from but very, very few have the ability to effectively manage high traffic communities both in terms of moderation and general administration.

25. Our top ten mistakes to avoid 10. Spending too much 9. Underestimating the need for marketing 8. Not moderating – cutting corners 7. Over moderating (ALWAYS allow feedback) 6. Developing pointless technology 5. Underestimating the time needed 4. Valuing quantity over quality 3. Following trends – “all our competitors are using Bebo, Twitter, Facebook” 2. Ignoring the legal consequences of publishing content 1. Underestimating the power of your user

28. Thank you for your time For further information please contact: [email_address] www.tempero.co.uk +44 20 7636 1200