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Simplified InBound Marketing Software for Individuals and
Small Businesses
SEO for Drupal
Enable Search Engine Friendly
Urls
Enable Path module which comes with core
installation but is disabled by default. Path
module will convert /node?q=1 urls to /node/1
Install Pautauto Module
Install pathauto module too which allows you to
create search engine friendly urls. PathAuto
module offers various settings like removing
characters like a,an,the as well as to write your
own custom paths using tokens.
Install Global Redirect
Module
Global Redirect module takes care of the
canonical url problems as well as it do 301
redirect from urls like /node/1 to /node/my-
name
Fix Robots.txt
Drupal has default robots.txt which ideally you
should edit it but you can also install robots.txt
module
Do note that you need to remove/rename the default robots.txt file
if you are using the module.
Redirect WWW to non WWW (or
vice versa)
Check
https://github.com/drupal/drupal/blob/7.x/.hta
ccess , drupal comes with .htaccess file, you can
edit it to get www to non www or vice versa
Avoid URL duplication
Canonical urls are example.com/my-name and
example.com/my-name/ which are two different
urls pointing to same content which can often
be considered as duplicate content.
Global Redirect Module takes care of
Canonical url problem!
Install Path Redirect Module
If you are changing url of an older page say
/older-page to /newer-page, you don’t want
older page to give 404 page not found error and
want it to 301 redirect to the new page. This can
be done with Path_Redirect module
Install Metatag Module for Title
and Description
Install Metatag plugin (for Drupal 7) or
nodewords plugin (for drupal 6) which will take
care of Title and Description Meta tags
No Index for
Categories, tags, Taxonomy
If you are using tags, category or taxonomy, you
probably want to avoid them getting indexed in
google specially if the content is not very useful
Use Robots.txt to block such urls
Install SEOTools for SEO
Checklist
Do install SEOTools and SEO Checklist module
too. Both modules will help you to keep things
Organized.
Install XMLSitemap and SiteMap
Modules
Use xmlsitemap module which creates a Sitemap
of all the urls (depending on the settings) and
also submit it to the search engines.
For more such content on SEO and inBound Marketing, you can check
http://inboundio.com/blog
If you are looking for an All-in-One simplified marketing software to organize
your
online marketing campaign and to get more traffic, leads and conversions,
you may want to check http://www.inboundio.com
inBoundio.com offers simplified Keyword Research, Social Media
Management,
Landing Pages creation, Lead Management, inbuilt CRM and inbuilt email
marketing and
Is ideal for Individual and Small Business use.
Also for more Drupal Resources check out
1. Drupal guides at http://drupal.org/documentation
2. Drupal FAQ at http://drupal.org/drupal-faq
3. Drupal Tutorials at http://drupal.org/node/627198
4. Drupal books http://drupal.org/books

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Simplified SEO for Drupal Sites

  • 1. Simplified InBound Marketing Software for Individuals and Small Businesses SEO for Drupal
  • 2. Enable Search Engine Friendly Urls Enable Path module which comes with core installation but is disabled by default. Path module will convert /node?q=1 urls to /node/1
  • 3. Install Pautauto Module Install pathauto module too which allows you to create search engine friendly urls. PathAuto module offers various settings like removing characters like a,an,the as well as to write your own custom paths using tokens.
  • 4. Install Global Redirect Module Global Redirect module takes care of the canonical url problems as well as it do 301 redirect from urls like /node/1 to /node/my- name
  • 5. Fix Robots.txt Drupal has default robots.txt which ideally you should edit it but you can also install robots.txt module Do note that you need to remove/rename the default robots.txt file if you are using the module.
  • 6. Redirect WWW to non WWW (or vice versa) Check https://github.com/drupal/drupal/blob/7.x/.hta ccess , drupal comes with .htaccess file, you can edit it to get www to non www or vice versa
  • 7. Avoid URL duplication Canonical urls are example.com/my-name and example.com/my-name/ which are two different urls pointing to same content which can often be considered as duplicate content. Global Redirect Module takes care of Canonical url problem!
  • 8. Install Path Redirect Module If you are changing url of an older page say /older-page to /newer-page, you don’t want older page to give 404 page not found error and want it to 301 redirect to the new page. This can be done with Path_Redirect module
  • 9. Install Metatag Module for Title and Description Install Metatag plugin (for Drupal 7) or nodewords plugin (for drupal 6) which will take care of Title and Description Meta tags
  • 10. No Index for Categories, tags, Taxonomy If you are using tags, category or taxonomy, you probably want to avoid them getting indexed in google specially if the content is not very useful Use Robots.txt to block such urls
  • 11. Install SEOTools for SEO Checklist Do install SEOTools and SEO Checklist module too. Both modules will help you to keep things Organized.
  • 12. Install XMLSitemap and SiteMap Modules Use xmlsitemap module which creates a Sitemap of all the urls (depending on the settings) and also submit it to the search engines.
  • 13. For more such content on SEO and inBound Marketing, you can check http://inboundio.com/blog If you are looking for an All-in-One simplified marketing software to organize your online marketing campaign and to get more traffic, leads and conversions, you may want to check http://www.inboundio.com inBoundio.com offers simplified Keyword Research, Social Media Management, Landing Pages creation, Lead Management, inbuilt CRM and inbuilt email marketing and Is ideal for Individual and Small Business use. Also for more Drupal Resources check out 1. Drupal guides at http://drupal.org/documentation 2. Drupal FAQ at http://drupal.org/drupal-faq 3. Drupal Tutorials at http://drupal.org/node/627198 4. Drupal books http://drupal.org/books