1) Expert content-based advertising leverages positive earned media from independent experts by curating and promoting it through paid advertising channels. This allows brands to scale the impact of trusted content beyond what is possible through earned media alone. 2) A case study found that consumers who read expert content through an expert content-based advertising program were 58% more likely to consider purchasing the product and 68% more likely to share information about the product with others, compared to a control group. 3) The case study estimated that such a program could deliver a return on investment up to 14 times the cost of the program through incremental sales revenue, highlighting the potential value of expert content-based advertising.