How to Market Your Business on Google

12. www.inSegment.com
The+1countthatisdisplayedoneachbu onis
basedontheaddressofthepagewhereitsits.
Thisdetailisreallyimportanttobeawareof,
becausethismayinfluencehowyoudesignyour
website.Ifyou’recreanglandingpagesforpaid
searchcampaigns,andyourpageshaveseveral
variaons,allofthe+1votesthatyouearnwillvariaons,allofthe+1votesthatyouearnwill
bebrokendownseparatelyforeachpageaddress.
Also,beawarethatthenumberof+1votesyouhaveforaspecificpagecanaffect
itsQualityScore,whichiscricalwhenworkingonabudgetforyourpaidads.This
isn’tahugeproblem,butit’simportanttobeawareof.Every meyoumovea
pageorchangetheaddressofsomething,you’llberese ngthe+1countforthat
page.
ININCORPORATINGTHE+1BUTTONONYOURBLOG
WEBSITESUSINGGOOGLE’S+1BUTTONGET3.5XTHEGOOGLE+VISITS.
InordertodeterminethevalueofGoogle’s+1bu on,HubSpotlookedatdataInordertodeterminethevalueofGoogle’s+1bu on,HubSpotlookedatdata
fromtheirenrecustomerbaseofmorethan5,000businesses.Theycompared
referraltrafficlevelsfromplus.Google.com(Google+)forwebsitesthathave
Google’s+1bu oninstalledandforthosethatdon’t.Theresult?Websitesthat
useGoogle’s+1bu ongenerated3.5 mesmoretrafficfromGoogle+than
websitesthatdon’thavethebu oninstalled.
WHAT’STHEMARKETINGTAKEAWAY?
Usesocialsharingbu ons!Whilethisstatementseemsobvious,manybusinessesUsesocialsharingbu ons!Whilethisstatementseemsobvious,manybusinesses
overlookthevalueofsocialsharingbu onsanddon’tusethem.Socialsharing
bu onsservetwoimportantpurposes.
+1
12 HowtoMarketyourBusinessonGoogle+

19. www.inSegment.com
theretoconsumeandengagewithyourcontent.Inordertogetpeopletoadd
yourGoogle+PagetotheirCircles,youneedtopromotethepageinplaceswhere
youarealreadyaracngvisitors,suchasyourhomepage,blogsidebar,orother
socialmediaaccounts.Cross-promooniskeytobuildingastrongGoogle+
community.
EncouragePeopletoShareYourPosts
SharingonGoogle+isacatalystforincreasingtheviralityofyourcontent.WhenSharingonGoogle+isacatalystforincreasingtheviralityofyourcontent.When
youpostamessage,photo,orlinkonGoogle+,besuretoaskyoursubscribersto
shareyourcontentwiththepeopleintheirCircles.Thisissimilartoaskingpeople
to“pleaseretweet”onTwier.
AnalyzeTrafficandLeadsFromGoogle+
SoisthisGoogle+thingactuallyworkingforyourbusiness?Todeterminethis,SoisthisGoogle+thingactuallyworkingforyourbusiness?Todeterminethis,
you’llneedtolookatthetrafficandleadsthathavebeendrivenfromGoogle+.
Youcandothisbylookingatreferraltrafficfromplus.Google.comtoyourwebsite,
orifyouareaHubSpotcustomer,HubSpotwillsegmentalltraffic,leads,and
customersfromGoogle+foryouaspartoftheirmarkenganalycs.
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19 HowtoMarketyourBusinessonGoogle+

22. AboutinSegment
Weareaninnovave,full-servicedigitalmarkengagency.Wemaximizeourclient's
onlinepotenalthroughcu ng-edgesoluonsinwebdesign,development,
demandgeneraon,SEOandsocialmediaengagement.Wearecommiedtoyour
bo omlineandalwaysbackupourtaccswithconcreteresults.
Contactustolearnmoreaboutourservicesatwww.inSegment.com
www.inSegment.com