Ina Centaur presents the motive behind the art and creation of the SL Shakespeare Company, the premier professional virtual theatre production troupe.

2. BRIEFLY, ON THE BRAND (FOR THE INITIATES…)
 Ina Centaur SL Shakespeare Company (SLSC)
 A look that brings RL standards to SL graphics
 Historical Architecture sets the scene…
 Technologically innovating
 (More @ Saturday @ 10 AM EdTrack presentation
“Shakespeare’s Virtual Theatre” [along with Primtings, sLiterary])
 Quality, the magical dazzling experience, above all.
 “Cost no matter.” (Or Phil Henslowe’s £50,000 coat)
 “What Second Life Can Be.” Working motto of sLiterary, Inc. fiscal sponsor
 The amazing thing is that despite all that we have done, the SLSC has
received no external funding at all.
 SLSC’s secret crutch is… Ina Centaur

7. WHO IS INA CENTAUR?
 RL
 Creatively: Independent artist and scholar – with a tendency towards seclusion…
 Affiliation: Executive director of sLiterary, Inc. – NPO dedicated to furthering
the arts in virtual worlds
 SL (Limiting to just 3 things, though the list can go on for a bit!)
 Artistic Director, Ina Centaur SL Shakespeare Company
 Curator & Autocrat, Primtings Museum
 CEO & Designer, “Ina Centaur”
 Ina Centaur Architecture (IC-Arc)
 IC-Skins/SLface.com
 (_AR Another Realism, _SR Splendid Realism, Movie Skins, Mei, .:RIO:.)
 IC-Fashions/iCouture
 IC-Gadgets/IC Labs
 IC-Hair/Baskin Bobbins

8. Background: “Before” Ina Centaur
 Founded an int’l web design company and .com as a teenager.
 Early exposure to enterprise infrastructure design
 Early exposure to working with creatives and clients long-distance, across international
borders
 Fluent knowledge of various web, virtual world, and graphics development tools and languages.
 Legacy
 Learned how to program in QBASIC @ age 12
 Subsequently, learned VB, C++, etc.
 Web dev – PHP/MySQL, Perl, *nix server, etc.
 Learned Photoshop, 3ds, and other graphics software @ age 13
 Beyond management—ability to create
 Working understanding of perspective of the creator
 Academic background:
 Bioengineering, Physics & Philosophy @ UCSD 2002-2006
 Also, course affiliations with UC Berkeley & Stanford University
 Adjunct Prof @ various online universities

9. Image – RL/SL Duality
 Started her SL career as “Ina Centaur” looking like
“herself” in RL
 Ina Centaur, the “Legend”
 “Naturally” creates enterprises. (Likely retired.)
 Tends towards a cultural poise associated with someone old.
 Has a passion for Shakespeare and the arts. (Likely WASP.)
 Entertained the belief of others,
unwittingly accepted legend, and
then became the venerable and
WASP avatar now known as
Ina Centaur.

10. Funding Her Baby – SL Shakespeare Co.
 SL Shakespeare Company – Resident-funded/supported endeavor.
 We believe in establishing a new field of virtual theatre, by presenting
memorable shows of unprecedented quality.
 >L$1,000,000 endowment from Ina Centaur per production
 4-sim theatre
 Funding from Creative Enterprises
 Monetary:
 Ina Centaur Architecture and IC-Skins contributed the ~US$10,000 (L$3,500,000)
required to purchase 4 island sims from Linden Lab in Feb 2008.
 All Ina Centaur Enterprises endeavors go towards funding the SL Shakespeare
Company and its four island sims.
 Creatively:
 Ina Centaur Architecture created the theatres and buildings of virtual Shakespeare
 IC-Skins/SLface.com create photorealistic actor skins and some costumes, and for
sale exclusively at SL Globe Theatre Gift Shop

11. Notable “Brand-Worthy” Fundraisers
 Autumn 2007: sLiterary/FFRC Ball & Date Auction
 L$74,564 (50% of fundraiser total) raised to help fund sLiterary NPO fees.
 Three hours, Halloween Ball with SL Celebrity date auction.
 Winter 2007: Winter 2008 Campaign (On-Going)
 L$319,500 (as of Aug 10, 2009) raised in our SL analogue of RL professional theatre sponsorship booklet
with various funding tiers and benefits
 http://SLshakespeare.com/sponsorship
 Summer 2008: HOSTAGE! (a.k.a. Viva Shakespeare, Ongoing)
 On July 20, 2008 - Caged SL Shakespeare actors and the SL Globe Theatre were put on hostage in a special
post-modern setting to launch the Viva Shakespeare 14-Pillars Campaign
 L$258,379 (as of Aug 10, 2009 – L$234,199 @ event)
 Winter 2008: SOS Campaign – Ongoing
 Galvanized significant SL public support for the public sims (the 4-sims of the SL Globe
Theatre, Primtings, Shakespeare, and sLiterary) in the arts.
 L$1,472,737 (as of Aug 10, 2009), funds 2009 tier for 3 sims
 http://Campaign.SLshakespeare.com
 Spring 2009: Inachi’s Nyotaimori I
 March 21, 2009 - Raised L$70,930 by selling prim sushi by-the-piece off SL Celebrity Codie’s avatar body
 http://Inachi.InaCentaur.com/nyotaimori1

12. Why So Much Effort for Something So Temporal?
 Theatre, by nature is temporal, like SL.
 A play shows change on stage; SL is all about change.
 Tier; the necessity of redesigning; the evolving platform itself
 Philosophically, the ultimate artform to represent the
metaverse.
 So,let’s make our implementation dazzling and
unprecedented.
 Obviously, I really believe in it!

13. Why Virtual Theatre on SL?
 Family vs Career in Theatre
 A Harrowing Personal Story—my smalltown actress friend who lost herself
trying to make it in the big city.
 Lesser extreme—others who are forced to leave their families for theatre.
 Live entertainment without boundaries
 Got Internet? No geographical boundaries.
 Got Voice? No physical discrimination.
 Revive the Bard!
 Not just puppetry—but in an immersive and interactive virtual world
 Environmental Reasons!
 Because I believe in creating worlds whose aesthetics and ontology I
can control and effect, and if RL theatre is considered a microcosm,
then SL theatre is the ultimate microcosm.