Learn how Private Air Charter companies can gain a competitive advantage and increase revenue the smart way:

1. An inBlurbs White Paper
Inbound Marketing for
Private Air Charter
Companies
How Private Air Charter companies can gain a
competitive advantage and increase their revenue
the smart way.
By Dragan Mestrovic,
Inbound Marketing Professional
& Authorized Inbound Marketing Educator
March the 22nd 2012

2.
Content
1. Introduction......................................... 2
2. Air Charter Market Drivers ................... 2
3. The Challenge ...................................... 2
4. The Solution......................................... 2
4.1 Inbound Marketing ...........................3
4.2 Blogging.............................................3
4.3 Social Media......................................4
4.3.1 Airlines are using Facebook.......5
4.3.2 Airlines are using LinkedIn ........6
4.3.3 Airlines are using Flickr..............6
4.3.4 Airlines are using YouTube........7
4.3.5 Airlines are using Twitter ..........7
5. Get Your Competetive Advantage ........ 8
May the 22nd 2012

3. 1. Introduction Customers go to their favorite social
As well as for market leading Airlines, the networks as Facebook, LinkedIn and Twitter
private Air Charter market is a very to research there as well.
competitive business. Private Air Charter
companies need to be in front of their 3. The Challenge
audience when they want to increase their Private Air Charter businesses need to be
business and revenue. found on Google through potential
customers when they are looking for them
Private Air charter companies need their online.
audience to talk about them and spread the Have you done a search for your private Air
word about their brand. As long as their Charter Company to see how your business
recent and future clients are talking about is placed on Google? What about your
them, they have real chances to get seen, chances that your potential customer will
visited and to increase their business. find your company online?
Here is where the challenge is: When a Do Private Air Charter businesses know
Google search is carried out for the search what is written about them or their
term “Private Air Charter” there are about competition online?
2,740,000 results. Do you know about any discussion, rating or
compliant on the internet about you or your
competitors?
Why should a customer choose a Private
Under these circumstances it is difficult for Air Charter company to fly with?
a private Air Charter company to get seen How is your company recognized online?
and noticed from their future customer What is the level of trust your company can
regarding this massive amount of search claim to your audience? Do you publish
results. remarkable content online to build trust for
your audience?
The solution is that a private Air Charter
company has to stand out of their People do business with trusted people and
competition to attract clients like a magnet. companies. Before people decide to do
business with a company, they research the
With the proven inbound marketing internet about the image of the company.
strategy a private Air Charter company can
place itself in a pole position against their Is the Private Air Charter business website
competition! an asset or a liability?
Does your website generate business leads
2. Air Charter Market Drivers and paying clients?
The interested audience is looking for a Does your website have effective lead
private Air Charter service and search in the generation processes to convert traffic into
internet on Google, Yahoo and Bing. business leads and business leads into
paying customers?
Customers also rely on recommendations
from friends and business partners when 4. The Solution
they choose private Air Charter services. Marketing has changed and Private Air
Charter businesses need to be on the
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4. internet, there where their audience is. The D. generate a massive amount of leads
market leading Airlines are! E. get up to 55% higher lead conversion
rates
Private Air Charter businesses need to F. increase customers and sales
utilize the Inbound Marketing strategy for
their business to get found, to get leads and A MIT Sloan School of Management ‐
to increase their customers and revenue! Massachusetts Institute of Technology
studies found out that companies who
utilize Inbound Marketing and HubSpot
4.1 Inbound Marketing Software Solution have been able to
The focus of Inbound Marketing Strategy is increase their revenue on average by up to
that products and businesses focuses on 13% in a time period of eight months
getting found by customers when they depending on the industry.
research online for products and services a Source HubSpot
business offers.
4.2 Blogging
With inbound marketing businesses earn
their way to the customer, by publishing
helpful and remarkable information on a
blog, in social media and forums.
Inbound marketing includes Content
Creation like Blogging, Social Media Established market leading airlines are
Communication, Lead Generation, Blogging!
Nurturing, Conversion and Closed‐Loop
Analysis. Companies like Delta and Southwest’s blog
regularly about everything from airline
news to airport food to new airplanes to
new airports.
Search engines like the latest news and
always look for fresh content. Private Air
charter Companies can show their expertise
by adding important information and
updates like company insights, new
services, satisfied customers, new jets and
events, to a private air charter blog which
will help in getting recognized by potential
customers and to build authority online
with the help of search engines.
Inbound marketing can help a private Air A private air charter blog helps sharing
Charter Company to: company insights and also improving
customer service. A blog can be used to give
A. save up to 62% of the marketing budget information which solves your client’s
B. stand out of the competition problems. This increases the audience’s
C. increase brand value and recognition attention and interaction and at the same
time it increases trust.
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5. A corporate blog helps improving brand 4.3 Social Media
image of a private air charter company and
also helps getting found on the internet by
the target audience.
Customers look online for reviews of
businesses. With a blog the customers gets
the opportunity to learn more about a
company insights’, growth, launches and
reviews by satisfied customers.
Established market leading airlines are
A private air charter blog helps driving actively involved with their audience in
targeted web traffic to a private air charter social media!
company. As the business website gets
more traffic from search engines, a private Why should a private Air charter business
air charter company can get more leads and use social media as an additional
more paying customers. communication channel?
Why blogging is critical for business With Social media a private air charter
growth? company can build its brand.
Companies who blog get: The lead generation becomes easier, cost
effective and more profitable, and the
• 55% more website visitors. business potential and revenue increases. A
• 97% more inbound links to the private air charter company becomes able
website. to target specific demographics, industries
• 343% more indexed pages. and companies. This makes it easier to get
• 57% of companies who blog new customers.
reported to have acquired new
customers though their blog. Social media helps to perform easy market
research where a private air charter
company can learn more about the needs
of their target audience and about their
competition to design improved service
offering which better serve their market.
Private Air charter companies can host
events quick, easy and effortless. Events
are an effective marketing tool to get
attention from the target audience and to
stay in touch with actual clients. To do
events with inclusion of social media
becomes a powerful task.
Social media is called the new SEO. Major
search engines like Google, Yahoo and Bing
are indexing social media content.
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6. As soon a private air charter company is this whitepaper. Users may create a
involved and active in social media their personal profile, add other users as friends,
content can be indexed by the major search and exchange messages, including
engines and appears in their search results automatic notifications when they update
as well. Their content can be found better their profile.
by future customers.
Additionally, users may join common
Any customer loves promotion and private interest user groups, organized by
air charter customers as well. Social media workplace, school or college, or other
gives the opportunities to do creative characteristics.
promotion which have the potential to Source Wikipedia
spread worldwide, because of the
cumulative networking effect. Since November 2007, bands, sports teams,
artists, films, non‐profits and businesses
Service and support are the secret have been using public profiles (formerly
weapons of marketing and through social called Pages) as free, customizable
media a private air charter company presences on Facebook.
becomes able to do service and support in
real‐time. This way can attract more new Until today 2,000,000 businesses have
customers. taken this opportunity to present
themselves with their own Fan Page on
Personal recommendations are the most facebook.
powerful marketing tool. A friendly relation
to a network can result in
recommendations and new business.
In social media a private air charter
company gets the ability to work on such
friendly relation to get recommendations
from their network increase business this
way too.
The major Airlines are actually successful
using Social Media like: Facebook, Flickr, Airlines like Continental, Virgin America,
YouTube, Twitter and LinkedIn. American airlines, US airways, Delta and
United are on Facebook, only to name some
of them.
Their profiles include Photos, Videos,
Customer reviews, a Wall conversation,
discussion boards and their company
4.3.1 Airlines are using Facebook Information.
Facebook is a social networking service and
website launched in February 2004, Some of their profiles also offer additional
operated and privately owned by Facebook, services as: Flight search, Check In, Travel
Inc. Manager, light Status, Loyalty Programs,
link to Twitter Profiles and to their YouTube
As of January 2011, Facebook has more channels.
than 800 million active users as of writing of
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7.
6 Search results on Facebook business
pages for “Private Air Charter”.
4.3.3 Airlines are using Flickr
4.3.2 Airlines are using LinkedIn Another great way these airlines are using
LinkedIn is a business‐oriented social social media to push their business is using
networking site. Founded in December Flickr.
2002 and launched in May 2003, it is mainly
used for professional networking. Flickr is an image and video hosting
website, web services suite, and online
As of 22 March 2011, LinkedIn reports community. In addition to being a popular
more than 100 million registered users, website for users to share and embed
spanning more than 200 countries and personal photographs, the service is widely
territories worldwide. used by bloggers to host images that they
Source Wikipedia
embed in blogs and social media.
As private air charter is used for business In September 2010, they hosted more than
travel, private air charter companies can 5 billion images.
introduce themselves there where their Source Wikipedia
potential customers are located. Here on
LinkedIn they can network and distribute People are taking pictures while travelling.
remarkable information about the These memories are a document and
advantages of private air charter in daily remind them of their journeys.
business.
This is a good reason to use the Flickr photo
sharing community and to be an important
part of the social media activities being
220 search results on LinkedIn under used by private air charter companies.
Companies tab for “Private Air Charter”. 1,680 Search results on Flickr under Flickr
search for “Private Air Charter”.
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8. 1,310 Results on YouTube for “Private Air
Charter”.
4.3.4 Airlines are using YouTube
YouTube is a video‐sharing website where
users can upload, share, and view videos,
created by three former PayPal employees
in February 2005.
The company uses Adobe Flash Video
technology to display a wide variety of user‐ 4.3.5 Airlines are using Twitter
generated video content, including movie Twitter is a website, owned and operated
clips, TV clips, and music videos, as well as by Twitter Inc., which offers a social
amateur content such as video blogging and networking and micro blogging service,
short original videos. enabling its users to send and read
Source Wikipedia messages called tweets. Tweets are text‐
based posts composed of up to 140
Many people love to look videos when characters displayed on the user's profile
products and services are being exposed. page.
Source Wikipedia
There is no exception when it comes to
private air charter. Private air Charter Companies can use
Twitter customer service, to point followers
When customers research for private air to interesting posts, regular fun chit chat
charter services, they want to make sure and inform customers of great places
they travel as comfortable as possible. worldwide.
They exactly want to know what they are
paying for in advance before they are While observing Twitter private air charter
willing to decide which company they will companies are able to discover what people
hire. talk about their company.
With video a private air charter companies
can show in an entertainable way what they As the use of private air charter services can
have to offer. take a certain amount of planning, potential
customers will ask their friends and social
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9. networks for suggestions and
recommendations.
5. Get Your Competetive Advantage
People are spending time on Twitter With inbound marketing inBlurbs can help
commenting on what they are doing, private air charter companies to gain a
eating, seeing. If they are happy with the competetive advantage with the major
services of the private air charter company players on the market.
they tweet that and if they are unhappy
they will tweet that as well. inBlurbs helps to get found on the internet
by the right prospects and convert more of
As the big Airlines like Southwest Air are them into leads and customers by a
listening to Twitter comments, a private air simultaneous decrease of marketing costs.
charter company should do it as well.
Contact us today, for a free consultation
90 Results on Twitter for “Private Air about the possibilities how we can make
Charter”. your private air charter company
outstanding attractive.
Conclusion: Airlines are using successful
corporate blogs and social media to connect
and to communicate with their audience in
real time.
This sets them into a powerful position to
do real time marketing and to increase their
visibility with their target audience.
In the course of they attract new prospects
to their offers, increase their leads and
revenue successive.
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10. Skype: inblurbs‐dragan
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