Learn how an open and authentic communication in blogs and social media can help grow your business:

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Blogging
New Data Shows: Social Media • 71% of B2B marketers plan to invest more time in
blogging
Is Getting Results for B2B • 65% of B2C marketers plan to invest more time in
blogging
Successful companies use every
possible communication channel to Facebook
get in touch with their target audience. • 68% B2B marketers will increase their use of Facebook
• 76% B2C companies will increase their use of Facebook
They are interested in what their recent
and future customers are thinking and
communicating about them. Infographic: How Engaged is Your Brand?
This communication ability helps them to better
understand and to serve their audience, which sets them
apart from their competition and gives them wide
advantages in their business field.
Businesses which are willing to communicate with their
audience in blogs and social media show that they care
about the people who spend their money with them.
Businesses which avoid an open and authentic
communication in blogs and social media show exactly the
opposite. Why should the customer than care about to
make any further business with them?
Successful businesses in B2C and B2B have embraced the
wide opportunities which blogs and social media offers to
them to spread the word and to reach their audience
where there are around.
Recent data show that B2B marketers are very satisfied
with the benefits of their social media marketing:
– Over 56% of B2B marketers acquired new business
partnerships through social media, compared to 45% of B2C
– 60% of B2B marketers saw improved search rankings
from their social efforts, compared to 50% of B2C
– 69% of B2B marketers are more able to gather
marketplace insights from their social efforts, compared to
60% of B2C
The 2012 topics of interest for Marketers are:
– But B2C marketers are better when it comes to
developing a loyal fan base (63% of B2C vs. 53% of B2B Marketer B2B and B2C are mostly interested to learn more
marketers) about ways on how to use Google+, LinkedIn and Twitter
for Business.
Where are Marketers going in 2012? Marketers are also interested on how to measure the
effectiveness of social media, how to converting activities
LinkedIn
to sales and to learn the best social media tactics.
• 76% of B2B marketers will increase their use of LinkedIn
• 55% of B2C marketers will increase their use of LinkedIn
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Do you have position your business for an open and
authentic communication with your audience in blogs and
social media yet?
inBlurbs Inbound Marketing Agency
• http://inBlurbs.com
• http://inBlurbs.com/blog/
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