To ascertain and understand the impact & role of events in promoting Malta and Bristol as favorable tourist destinations.

1. Nishit Mamgain
Group-8
Kaiser Events
nishitm89@gmail.com

2. Republic of Malta
• Capital –Valletta
• Location- Group of island situated in the
Mediterranean Sea
• Independence- 21st September 1964
• Language- Maltese and English
• Religion- Roman Catholicism
• Popularly called ‘Land Of Honey’
• Population- 452,515
• Area- 316 Km^2
• Popular tourist destination with 1.2 million tourists
every year
• Best months to travel are from June to September

3. Visit Malta Campaign
• Developed by Malta Tourism Authority (MTA)
• VisitMalta.com - the official tourism portal for the Maltese Islands
• Carries out e-marketing initiatives in collaboration with other MTA
departments and external partners
• Presents tourists with e-newsletters and event calendars
• Assists tourists and travellers with planning their trips
• Marketing on social medias like Facebook, Twitter, Flickr and YouTube

4. Valletta Senglea, Cospicua and Vittoriosa
UNESCO World Heritage City Architecture marvels & sculptor
Key Attractions
Megalithic Temples of Malta Mdina (Silent City)
oldest free-standing structures Old Capital of Malta
Comino Blue Hole and Inland Sea
Bird Sanctuary and natural reserve Popular For Scuba Diving

5. Event Calendar
February- Carnival Valletta (Hallmark Event)- the one week is celebrated with masked balls,
fancy dress & grotesque mask competitions, late-night parties, a colourful, ticker-tape parade
dates back till 1535
April- Holy week and Easter (Mega Event)- at Valletta celebrations start one week of prior
of Easter
April- Malta International Fireworks Festival (Hallmark Event)-at Grand Harbor Firework
producers from all over come to take part in this 10 day affair, signature event of Malta
May- September (weekends) Village Festas (Major Events)- Every weekend Villages
endorse their local cultures & traditions through organizing festivals
June- GĦANAFEST (Major Event)- at Floriana- Is a Malta folk music festival with heavy
influence of the Ghana culture
June- Mnarja (Mega Event)-at Buskett(Rabat)-Oldest festival of Malta commemorates St
Peter and St Paul, traditional Maltese festival of food, religion and music
June- Isle of MTV (Mega Event) at Granaries in Floriana- organised by MTV, the five day
concert is visited by singers like Lady Gaga, Flo Rida, Nelly Furtado etc.

6. Event Calendar
July- The Malta International Jazz Festival (Major Event)- Grand harbour- Jazz musicians from
Europe come to attend the 2-3 day festival
July- Malta Arts Festival (Mega Event)- at the Mediterranean Conference Centre- exhibition of
artistic events like music, dance, theatre & visual art
September-Notte Bianca (Hallmark Event)– Valletta- all night event where historical buildings,
art galleries, other cultural institutions are open free of charge, city-wide festivities- music,
dance, film
September(mid-autumn)- Festival Mediterranea (Mega Event)- at Island of Gozo – the festival
hosts concerts, opera, musicals and wine tasting events
October (weekends)- Oktoberfest in Malta (Major Event)- Montekristo- inspired by the German
Oktoberfest, the city celebrates the German culture
October- Rolex Middle Sea Race (Mega Event)- Grand Habor Bay- 31st edition of the event came
in 2011 and annually attracts 70-80 yachts
December- Christmas (Mega Event)- Malta and Gonzo- Specially St. John's Co-Cathedral as the
whole country widely participates in the celebration

7. Popular festivals of Malta (Video)

8. Bristol (UK)
• Population- 441,300
• Area- 110 km2
• Location- South West England
• Best months to travel- May To September
• Key information-
I. United Kingdom's eighth most populous city
II. The city is known for its rich culture and heritage
III. The city became a prime spot of trade and commerce due to its habour
IV. Today the city is know for its creative media, electronics
and aerospace industries
V. With over 4000 heritage buildings the city has a 800 years old history
VI. City's Museum and Art Gallery, Royal West of England Academy &
Arnolfini are renowned houses of art collection

9. You’ve got a friend in
Bristol!!
• The campaign is initiated in lieu 2012 Olympics
• Campaign aims to encourage visits to Bristol through quirky yet
inviting characters like Wallace and Gromit and Mr Brunel
• People around the world were sent postcards from these
characters inviting them to Bristol
• Campaign uses a light-hearted method to tell the story of Bristol
• Other initiatives also include tour packages and deals to tourists
are promotional offers

10. Clifton Suspension Bridge (1864) Bristol Aquarium
414 m long Regular shows and events
Key Attractions
Cheddar Gorge Wookey hole caves
National Nature Reserve Belongs to the stone and Iron Age
Bristol Zoo Garden Bristol Botanic Garden
450+ exotic & endangered animals Home to unique flora

11. Event calendar
January- Bristol’s Slapstick Festival (Major Event)- Silent comedy festival- 4 days long affairs
known for its uniqueness
May- German Beer Festival (Major Event)- Almost 5000 people visit Bristol in order to be a part
of this event
May- Bristol Folk Festival (Major Event)- Music and dance events lasts for 2 days in an attempt
to commemorate Bristol’s cultural heritage at Colston Hall,
July- The Bristol Shakespeare Festival (Mega Event)- Central Bristol- for 20 days actors, writers
and theatre group perform their interpretation of various plays of Shakespeare
July- Foodies Festival (Mega Event)- Harbourside- Various chefs from UK come to this festival to
endorse their delicacies for a duration of 3 days
July- Bristol Harbour Festival (Hallmark Event)- 3 days of extravaganza with music stages, a
dance stage, street theatre performances, and water displays
August- Redfest Community Festival (Major Event)- East Bristol- this five day non-profit festival
is an attempt to continue the artistic culture of Bristol, also well-know for its graffiti works

12. Event calendar
August- Bristol International Balloon Fiesta (Hallmark Event)- Ashton Court Estate, is the
signature event of Bristol which lasts for 4days, biggest Balloon festival in Europe
September- Bristol International Kite Festival (Hallmark Event)- Ashton Court Estate, the
festival completed 25 years in 2011 and attracts flyers from all over the world
September- Brisfest (Mega Event)- Ashton Court Estate- the festival which lasts for 2days is
an extravaganza of music, street art, theatre, comedy and circus
September- Encounters Short Film and Animation Festival (Mega Event) - Harbourside,
longest running competitive short film festival in UK lasts (5days), it has over 1600 submissions
September- Chipping Sodbury Jazz Festival (Major Event)- Chipping Sodbury– for 3 days
Sodbury experiences the music of famous jazz players followed my huge turn-out of jazz lovers
September- Love Food Festival (Major Event)- Dyrham Park- street vendors, music, dance
and masked balls decorate this day
9th November to 22nd December- German Christmas Market (Major Event)- Central
Bristol, visitor from all over come to experience this unique market which is based on the
German lines

13. Critical Analysis
• The country Malta and city Bristol have well utilized their culture
and heritage in order to attract tourism
• Significance of economic benefits of tourism have also been
realized by the city and country- Bristol Beer fest
• Tourism events have become an important part of the country and
the city, thus authorities have consistently providing tourists with
attractive travel packages and offers
• Attempts have been made to include more events to attract
tourists through out the year- Malta’s Isle of MTV and Bristol’s
Slapstick Festival
• Promotion of local cultural events has been done to attract
tourists- Village Festas (Malta) and Folk Festival (Bristol)
• The country is also being promoted as a honeymoon destination

14. Critical analysis- Malta
• Tourism contributes almost 15% of the GDP in 2010 which
dropped from 40% in 2003-04
• In 2004 Malta became a part of the European Union in order to
attract more tourists, as it allowed travelers in Europe to visit
without any visa or documentation
• Malta has 'visa facilitation agreements’ with various nations
• Since 2010, the Malta Tourism Authority has been marketing
Malta as a medical tourism destination
• The country has recently started promoting itself in the digital
sphere
• New events have been initiated by the country in order to attract
tourist throughout the year- The Malta International Jazz Festival
• The country recorded a visit from 1.3 Million tourists in 2010 and
expects this trend to rise rapidly

15. Critical Analysis- Bristol
• Bristol is the forth most popular state in England to visit
• Recorded around 1.47 million visitors in 2008-09
• Bristol has been recently hosting events close to its culture to
attract more tourism like the Banksy Exhibition in City Museum
• Other attraction for tourists have also been developed keeping
economic benefits in mind- Cobot Circus (contains shops,
auditorium, offices, cinemas, hotel and 250 apartments)
• The city is also using the opportunity of the Olympics 2012 and
designed a campaign around it
• Estimated tourists in the year 2012 are 3 million
• Bristol’s signature International Balloon Fiesta has also been lead
to new heights and has become Europe's largest annual hot air
balloon event

16. Malta International Fireworks Festival
• This is one of the most popular events hosted annually by Malta
• Firework producers from all over the world visit the country during this
festival to display their fireworks
• The festival lasts for 8 days and ceremonies take place at various parts of
Gozo and Malta, Valletta being the prime region
• The finale of the event takes place in Grand Harbour in Valletta
• There are Pyro-musical displays Hallmarkfirework factories of
Elaborating the by prominent Events of
Europe
• Malta International Fireworks FestivalBristol the 8 edition of this
Malta and 2012 was
event, where six factories from six different countries competed
• The festival is also symbol of integration of Malta to the European Union
in 2004
• Malta Tourism Authority is also promoting Malta as a spring holiday
destination coinciding with the International Fireworks Festival
• 2012 this event attracted more than 30,000 tourists

17. Bristol International Balloon Fiesta
• First held in 1979 and is now the largest in Europe
• Popular attraction is the night glow where balloons glow at night
to the music around
• Other attractions include fireworks, dance and food
• The four day extravaganza attracts around 1,00,000 people each
day
• With participants from all over the world almost hundred balloons
launch at a time
• Special balloons are prepared for the event representing
participants from various organizations & countries
• This festival is among the top three tourist attractions of UK
• 34th Bristol International Balloon Fiesta and is estimated to
provide the local economy with £13 million
• This event also to coincides with London Olympics 2012 to attract
more tourism

18. Bristol International Balloon Fiesta
(Video)

19. Grazi

20. Links
• http://www.new.visitmalta.com • http://www.bristolfolkfestival.c
/ om/
• http://www.visitmalta.com/ • http://www.brisfest.co.uk/
• http://www.maltafireworksfesti • http://www.bristolballoonfiesta.
val.com/ co.uk/
• http://www.maltaculture.com/ • http://www.bristolharbourfestiv
• http://www.maltaartsfestival.or al.co.uk/
g/ • http://www.redfestbristol.co.uk
• http://www.maltalingua.com/m /
alta/events/ • http://news.bbc.co.uk/
• http://www.maltajazzfestival.or • http://visitbristol.co.uk/
g/ • http://www.youtube.com/
• http://www.heartofmalta.com/ • http://www.tourism2012games.
en/malta/guide/village- org/
feasts.aspx
• http://www.wikipedia.org/