27. Interpreting the Beige Book… Consumer spending and Tourism • Consumer spending is the largest part of aggregate demand or effective demand at the macroeconomic level • Durable: Auto sales; Non durable goods: Retail sales • Tourism activity: business and leisure • Reasons for the change in consumer spending Nonfinancial Services • Port activity • Health care services • Transportation services: rail road shipments (industrial activity) • Domestic volumes of freight and parcels