1. Issue 1 Winter 2015
The Bassett Weekly
“I know why our year is a SHAMBLES”
-An exclusive from Dhanisha Patel
“You did what in drama?
-Rumours galore. Read it here first!
StreSsed about PPe’S? read
our advice Page NoW!
£1.50
Who’sbeingkissingunderthe
mistletoe?
TBW
By having the masthead of the magazine be
stereotypically traditional, ‘The Bassett Weekly’
immediately brings familiarity to the reader attracting
them to the magazine, as they know from simply
reading the magazine what to expect from it. Thus,
keeping to the conventions of a magazine, as the
name reflects the genre of the magazine and is fairly
conventional of what you would expect for one.
Furthermore, the typeface used for the masthead,
Oriya MN, further keeps to a media convention and
thus attracts the reader due to the fact that the type
face is a type of sans serif. Connoting to the
audience how this magazine reflects their
generation, it is modern and fresh, not traditional
and boring, like a newspaper. Thus attracting the
reader as it signifies to them that this product is
directly for them.

2. Issue 1 Winter 2015
The Bassett Weekly
“I know why our year is a SHAMBLES”
-An exclusive from Dhanisha Patel
“You did what in drama?
-Rumours galore. Read it here first!
StreSsed about PPe’S? read
our advice Page NoW!
£1.50
Who’sbeingkissingunderthe
mistletoe?
TBW
Yet, by placing the masthead on a dark
background, breaks the conventions of a
magazine, as usually the masthead is simply
placed on top of the picture. Thus, by having the
background there, further draws in the audience to
the magazine as the background colour is truly
eye-catching.
By having the masthead of the magazine be
stereotypically traditional, ‘The Bassett Weekly’
immediately brings familiarity to the reader attracting
them to the magazine, as they know from simply
reading the magazine what to expect from it. Thus,
keeping to the conventions of a magazine, as the
name reflects the genre of the magazine and is fairly
conventional of what you would expect for one.
Furthermore, the typeface used for the masthead,
Oriya MN, further keeps to a media convention and
thus attracts the reader due to the fact that the type
face is a type of sans serif. Connoting to the
audience how this magazine reflects their
generation, it is modern and fresh, not traditional
and boring, like a newspaper. Thus attracting the
reader as it signifies to them that this product is
directly for them.

3. Issue 1 Winter 2015
The Bassett Weekly
“I know why our year is a SHAMBLES”
-An exclusive from Dhanisha Patel
“You did what in drama?
-Rumours galore. Read it here first!
StreSsed about PPe’S? read
our advice Page NoW!
£1.50
Who’sbeingkissingunderthe
mistletoe?
TBW
By placing a teaser 90 degrees anti-clockwise
challenges a magazine convention, as usually all
teasers and cover lines aren’t placed at an angle to
aid in easy reading. Yet, by challenging this, I
believe the teasers becomes more interesting to the
reader and thus draws their attention to it as it
almost connotes how the article is so scandalous
that for the teaser to be placed at not at an angle
would cause too much controversy as too many
people would notice what its content contains. This
is interest is then retained by the use of font, a type
of serif font titled ‘Winter’. By using a season themed
font, further reinforces the issue of magazine, the
Winter Edition, and creates more interest in the
subject matter it is reflecting.
By having the masthead of the magazine be
stereotypically traditional, ‘The Bassett Weekly’
immediately brings familiarity to the reader attracting
them to the magazine, as they know from simply
reading the magazine what to expect from it. Thus,
keeping to the conventions of a magazine, as the
name reflects the genre of the magazine and is fairly
conventional of what you would expect for one.
Furthermore, the typeface used for the masthead,
Oriya MN, further keeps to a media convention and
thus attracts the reader due to the fact that the type
face is a type of sans serif. Connoting to the
audience how this magazine reflects their
generation, it is modern and fresh, not traditional
and boring, like a newspaper. Thus attracting the
reader as it signifies to them that this product is
directly for them.
Yet, by placing the masthead on a dark
background, breaks the conventions of a
magazine, as usually the masthead is simply
placed on top of the picture. Thus, by having the
background there, further draws in the audience to
the magazine as the background colour is truly
eye-catching.

4. Issue 1 Winter 2015
The Bassett Weekly
“I know why our year is a SHAMBLES”
-An exclusive from Dhanisha Patel
“You did what in drama?
-Rumours galore. Read it here first!
StreSsed about PPe’S? read
our advice Page NoW!
£1.50
Who’sbeingkissingunderthe
mistletoe?
TBW
By having the masthead of the magazine be
stereotypically traditional, ‘The Bassett Weekly’
immediately brings familiarity to the reader attracting
them to the magazine, as they know from simply
reading the magazine what to expect from it. Thus,
keeping to the conventions of a magazine, as the
name reflects the genre of the magazine and is fairly
conventional of what you would expect for one.
Furthermore, the typeface used for the masthead,
Oriya MN, further keeps to a media convention and
thus attracts the reader due to the fact that the type
face is a type of sans serif. Connoting to the
audience how this magazine reflects their
generation, it is modern and fresh, not traditional
and boring, like a newspaper. Thus attracting the
reader as it signifies to them that this product is
directly for them.
Yet, by placing the masthead on a dark
background, breaks the conventions of a
magazine, as usually the masthead is simply
placed on top of the picture. Thus, by having the
background there, further draws in the audience to
the magazine as the background colour is truly
eye-catching.
By placing a teaser 90 degrees anti-clockwise
challenges a magazine convention, as usually all
teasers and cover lines aren’t placed at an angle to
aid in easy reading. Yet, by challenging this, I
believe the teasers becomes more interesting to the
reader and thus draws their attention to it as it
almost connotes how the article is so scandalous
that for the teaser to be placed at not at an angle
would cause too much controversy as too many
people would notice what its content contains. This
is interest is then retained by the use of font, a type
of serif font titled ‘Winter’. By using a season themed
font, further reinforces the issue of magazine, the
Winter Edition, and creates more interest in the
subject matter it is reflecting.
The use of cover lines keeps to the conventions
of a magazine due to the variety of them, from
scandalous to studious based articles, the cover
lines appeal to all main interests of 16-18 year
olds of this generation. Thus, appealing to the
entirety of my target audience, no one is
excluded. Moreover by using a different sans
serif typeface for the cover lines further develops
the conventions of magazines as usually most
designers keep to the same font from the
masthead for the cover lines, to induced brand
identity, yet some magazines do not, which I
discovered from my secondary research. Thus, I
decided to use different typefaces as personally,
this type of design worked better in drawing the
attention of the reader as it gave more variety to
the design. To draw further interest in the
coverlids as well, I placed a transparent text box
behind them in order for them to stand out, yet, I
did not make them block fill as from my prior
secondary research I found that blocked text
boxes within the design could break up the
fluidity of the design, thus, developing a
convention of magazine design. In addition to
this, I included a picture corresponding to the
article “I know why our year is a SHAMBLES” in
order to again develop a magazine convention,
as some magazines do include corresponding
pictures where as others don’t. Yet, I decided to
in order to make use of the blank space within
the top left third of the picture. By including a
mid/close shot of Dhanisha, it filled that blank
space and gave more variety to my front cover.

5. Issue 1 Winter 2015
The Bassett Weekly
“I know why our year is a SHAMBLES”
-An exclusive from Dhanisha Patel
“You did what in drama?
-Rumours galore. Read it here first!
StreSsed about PPe’S? read
our advice Page NoW!
£1.50
Who’sbeingkissingunderthe
mistletoe?
TBW
By having the masthead of the magazine be
stereotypically traditional, ‘The Bassett Weekly’
immediately brings familiarity to the reader attracting
them to the magazine, as they know from simply
reading the magazine what to expect from it. Thus,
keeping to the conventions of a magazine, as the
name reflects the genre of the magazine and is fairly
conventional of what you would expect for one.
Furthermore, the typeface used for the masthead,
Oriya MN, further keeps to a media convention and
thus attracts the reader due to the fact that the type
face is a type of sans serif. Connoting to the
audience how this magazine reflects their
generation, it is modern and fresh, not traditional
and boring, like a newspaper. Thus attracting the
reader as it signifies to them that this product is
directly for them.
Yet, by placing the masthead on a dark
background, breaks the conventions of a
magazine, as usually the masthead is simply
placed on top of the picture. Thus, by having the
background there, further draws in the audience to
the magazine as the background colour is truly
eye-catching.
By placing a teaser 90 degrees anti-clockwise
challenges a magazine convention, as usually all
teasers and cover lines aren’t placed at an angle to
aid in easy reading. Yet, by challenging this, I
believe the teasers becomes more interesting to the
reader and thus draws their attention to it as it
almost connotes how the article is so scandalous
that for the teaser to be placed at not at an angle
would cause too much controversy as too many
people would notice what its content contains. This
is interest is then retained by the use of font, a type
of serif font titled ‘Winter’. By using a season themed
font, further reinforces the issue of magazine, the
Winter Edition, and creates more interest in the
subject matter it is reflecting.
The use of cover lines keeps to the conventions
of a magazine due to the variety of them, from
scandalous to studious based articles, the cover
lines appeal to all main interests of 16-18 year
olds of this generation. Thus, appealing to the
entirety of my target audience, no one is
excluded. Moreover by using a different sans
serif typeface for the cover lines further develops
the conventions of magazines as usually most
designers keep to the same font from the
masthead for the cover lines, to induced brand
identity, yet some magazines do not, which I
discovered from my secondary research. Thus, I
decided to use different typefaces as personally,
this type of design worked better in drawing the
attention of the reader as it gave more variety to
the design. To draw further interest in the
coverlids as well, I placed a transparent text box
behind them in order for them to stand out, yet, I
did not make them block fill as from my prior
secondary research I found that blocked text
boxes within the design could break up the
fluidity of the design, thus, developing a
convention of magazine design. In addition to
this, I included a picture corresponding to the
article “I know why our year is a SHAMBLES” in
order to again develop a magazine convention,
as some magazines do include corresponding
pictures where as others don’t. Yet, I decided to
in order to make use of the blank space within
the top left third of the picture. By including a
mid/close shot of Dhanisha, it filled that blank
space and gave more variety to my front cover.
The image used challenges media convention due to
the fact that it is a two, mid shot, which is
unconventional to find on a magazine front cover, as
usually the main image focuses just on one subject.
However, I decided to have two subjects in order to
make it evident to the audience that the magazine is
aimed at both male and females, something which
again is uncommon in most magazines. Thus, the
image itself draws in the readers interest. Moreover,
the background of the image, white enhanced
through Photoshop, connotes how these two pupils,
represent the ideal students of RWBA Sixth Form,. Im
addition to this their clothing also represents this as
although slightly relaxed, it sill demonstrates this
fact.

6. Issue 1 Winter 2015
The Bassett Weekly
“I know why our year is a SHAMBLES”
-An exclusive from Dhanisha Patel
“You did what in drama?
-Rumours galore. Read it here first!
StreSsed about PPe’S? read
our advice Page NoW!
£1.50
Who’sbeingkissingunderthe
mistletoe?
TBW
By having the masthead of the magazine be
stereotypically traditional, ‘The Bassett Weekly’
immediately brings familiarity to the reader attracting
them to the magazine, as they know from simply
reading the magazine what to expect from it. Thus,
keeping to the conventions of a magazine, as the
name reflects the genre of the magazine and is fairly
conventional of what you would expect for one.
Furthermore, the typeface used for the masthead,
Oriya MN, further keeps to a media convention and
thus attracts the reader due to the fact that the type
face is a type of sans serif. Connoting to the
audience how this magazine reflects their
generation, it is modern and fresh, not traditional
and boring, like a newspaper. Thus attracting the
reader as it signifies to them that this product is
directly for them.
Yet, by placing the masthead on a dark
background, breaks the conventions of a
magazine, as usually the masthead is simply
placed on top of the picture. Thus, by having the
background there, further draws in the audience to
the magazine as the background colour is truly
eye-catching.
By placing a teaser 90 degrees anti-clockwise
challenges a magazine convention, as usually all
teasers and cover lines aren’t placed at an angle to
aid in easy reading. Yet, by challenging this, I
believe the teasers becomes more interesting to the
reader and thus draws their attention to it as it
almost connotes how the article is so scandalous
that for the teaser to be placed at not at an angle
would cause too much controversy as too many
people would notice what its content contains. This
is interest is then retained by the use of font, a type
of serif font titled ‘Winter’. By using a season themed
font, further reinforces the issue of magazine, the
Winter Edition, and creates more interest in the
subject matter it is reflecting.
The use of cover lines keeps to the conventions
of a magazine due to the variety of them, from
scandalous to studious based articles, the cover
lines appeal to all main interests of 16-18 year
olds of this generation. Thus, appealing to the
entirety of my target audience, no one is
excluded. Moreover by using a different sans
serif typeface for the cover lines further develops
the conventions of magazines as usually most
designers keep to the same font from the
masthead for the cover lines, to induced brand
identity, yet some magazines do not, which I
discovered from my secondary research. Thus, I
decided to use different typefaces as personally,
this type of design worked better in drawing the
attention of the reader as it gave more variety to
the design. To draw further interest in the
coverlids as well, I placed a transparent text box
behind them in order for them to stand out, yet, I
did not make them block fill as from my prior
secondary research I found that blocked text
boxes within the design could break up the
fluidity of the design, thus, developing a
convention of magazine design. In addition to
this, I included a picture corresponding to the
article “I know why our year is a SHAMBLES” in
order to again develop a magazine convention,
as some magazines do include corresponding
pictures where as others don’t. Yet, I decided to
in order to make use of the blank space within
the top left third of the picture. By including a
mid/close shot of Dhanisha, it filled that blank
space and gave more variety to my front cover.
The image used challenges media convention due to
the fact that it is a two, mid shot, which is
unconventional to find on a magazine front cover, as
usually the main image focuses just on one subject.
However, I decided to have two subjects in order to
make it evident to the audience that the magazine is
aimed at both male and females, something which
again is uncommon in most magazines. Thus, the
image itself draws in the readers interest. Moreover,
the background of the image, white enhanced
through Photoshop, connotes how these two pupils,
represent the ideal students of RWBA Sixth Form,. Im
addition to this their clothing also represents this as
although slightly relaxed, it sill demonstrates this
fact.
By having the product information at the bottom
challenges the conventions of a magazine as usually
this information is contained in the skyline or just
bellow the masthead, yet, I believe it is effective as it
is the last thing the reader sees, meaning the
interested generated by the previous should then
validate to them, the price.

7. Issue 1 Winter 2015
The Bassett Weekly
“I know why our year is a SHAMBLES”
-An exclusive from Dhanisha Patel
“You did what in drama?
-Rumours galore. Read it here first!
StreSsed about PPe’S? read
our advice Page NoW!
£1.50
Who’sbeingkissingunderthe
mistletoe?
TBW
By having the masthead of the magazine be
stereotypically traditional, ‘The Bassett Weekly’
immediately brings familiarity to the reader attracting
them to the magazine, as they know from simply
reading the magazine what to expect from it. Thus,
keeping to the conventions of a magazine, as the
name reflects the genre of the magazine and is fairly
conventional of what you would expect for one.
Furthermore, the typeface used for the masthead,
Oriya MN, further keeps to a media convention and
thus attracts the reader due to the fact that the type
face is a type of sans serif. Connoting to the
audience how this magazine reflects their
generation, it is modern and fresh, not traditional
and boring, like a newspaper. Thus attracting the
reader as it signifies to them that this product is
directly for them.
Yet, by placing the masthead on a dark
background, breaks the conventions of a
magazine, as usually the masthead is simply
placed on top of the picture. Thus, by having the
background there, further draws in the audience to
the magazine as the background colour is truly
eye-catching.
By placing a teaser 90 degrees anti-clockwise
challenges a magazine convention, as usually all
teasers and cover lines aren’t placed at an angle to
aid in easy reading. Yet, by challenging this, I
believe the teasers becomes more interesting to the
reader and thus draws their attention to it as it
almost connotes how the article is so scandalous
that for the teaser to be placed at not at an angle
would cause too much controversy as too many
people would notice what its content contains. This
is interest is then retained by the use of font, a type
of serif font titled ‘Winter’. By using a season themed
font, further reinforces the issue of magazine, the
Winter Edition, and creates more interest in the
subject matter it is reflecting.
The use of cover lines keeps to the conventions
of a magazine due to the variety of them, from
scandalous to studious based articles, the cover
lines appeal to all main interests of 16-18 year
olds of this generation. Thus, appealing to the
entirety of my target audience, no one is
excluded. Moreover by using a different sans
serif typeface for the cover lines further develops
the conventions of magazines as usually most
designers keep to the same font from the
masthead for the cover lines, to induced brand
identity, yet some magazines do not, which I
discovered from my secondary research. Thus, I
decided to use different typefaces as personally,
this type of design worked better in drawing the
attention of the reader as it gave more variety to
the design. To draw further interest in the
coverlids as well, I placed a transparent text box
behind them in order for them to stand out, yet, I
did not make them block fill as from my prior
secondary research I found that blocked text
boxes within the design could break up the
fluidity of the design, thus, developing a
convention of magazine design. In addition to
this, I included a picture corresponding to the
article “I know why our year is a SHAMBLES” in
order to again develop a magazine convention,
as some magazines do include corresponding
pictures where as others don’t. Yet, I decided to
in order to make use of the blank space within
the top left third of the picture. By including a
mid/close shot of Dhanisha, it filled that blank
space and gave more variety to my front cover.
The image used challenges media convention due to
the fact that it is a two, mid shot, which is
unconventional to find on a magazine front cover, as
usually the main image focuses just on one subject.
However, I decided to have two subjects in order to
make it evident to the audience that the magazine is
aimed at both male and females, something which
again is uncommon in most magazines. Thus, the
image itself draws in the readers interest. Moreover,
the background of the image, white enhanced
through Photoshop, connotes how these two pupils,
represent the ideal students of RWBA Sixth Form,. Im
addition to this their clothing also represents this as
although slightly relaxed, it sill demonstrates this
fact.
By having the product information at the bottom
challenges the conventions of a magazine as usually
this information is contained in the skyline or just
bellow the masthead, yet, I believe it is effective as it
is the last thing the reader sees, meaning the
interested generated by the previous should then
validate to them, the price.
By having the headline, running diagonally
across the two students in the picture,
challenged the conventions of magazine design
due to the fact that it obstructed the centre of the
image. However, I believe that this is effective as
it signifies to the reader its importance and
makes them want to investigate to exactly what
the headline is describing as, in their eyes in
must be something important, in order for it to
obstruct the main image.