This is a presentation from Hindalco Industries Limited, one of the finalists at the 5th CII-GBC National Award for Excellence in Water Management in 2008 The awards are in 2 categories, Within the Fence for work done on minimizing the organisations water footprint, and Beyond the Fence for work done in the community around the industry. This presentation was in the "Beyond the Fence" category. We thank CII and the respective companies for giving us permission to upload these presentations on the India Water Portal website for dissemination to a wider audience.

1. CII – SOHRABJI GODREJ GREEN BUSINESS CENTRE, HYDERABAD
HINDALCO INDUSTRIES LTD.
RENUKOOT, SONEBHADRA, U.P.

2. Location

3. Our Vision
“ To actively contribute to the
social and economic development
of the communities
in which we operate. In so doing
build a better, sustainable way
of life for the weaker sections
of society and raise the
country’s human development
index.
index ”
-Smt. Rajashree Birla

4. Demographic Profile
Operational Population Total
Division
villages
ill SC/ST BC Others
Oth Population
Hindalco, Renukoot 200 1,93,525 59,991 34,210 2,87,726
Power Div. Renusagar 32 43,045 40,779 29,452 1,13,276
Mines Div Jharkhand
Div., 73 71,792
71 792 11,426
11 426 4,918
4 918 88,136
88 136
Mines Div., Chhatisgarh 40 25,542 7,570 2,939 36,051
TOTAL 345 3,33,904 1,19,766 71,519 5,25,189
No of
No. of Total
Name of Units Househol SC/ST Others Male Female
villages Population
ds
Hindalco, Renukoot 10 4397 17631 8297 13435 12492 25927
Power Div. Renusagar 2 1105 5375 2530 4036 3869 7905
Mines Div., Jharkhand 2 476 2275 1070 1660 1685 3345
Mines Div., Chhatisgarh
Div 2 453 1676 789 1338 1128 2465
Total 16 6431 26957 12686 20469 19174 39642

5. The Big Challenge
National Figures

6. Challenges and Constraints
Naxal prone area.
Widespread Illiteracy.
Intensive Malnutrition and hi h level of morbidity.
I t i M l t iti d high l l f bidit
Hilly terrain and scattered population.
Prevalence of dogmas and social taboos.
Poor infrastructure facilities.
Huge migration from villages.

7. Focus Area
Education
Health Care
Sustainable Livelihood
Infrastructure Development
Soc a e o s
Social Reforms

8. WATER PROJECTS

9. Sources of livelihood
5% 5%
Agriculture
10% Wage labourers &
Others
Services
50%
Small enterprises
30%
Others

10. 500
1000
1500
2000
2500
0
1998
8 1429.70
1999
9 1998.80
2000
0 51.96
175
2001
1 1653.
.91
2002
2 180
00.16
Status of Rainfall
2003
3 2075.58
2004
4 179
95.74
PERIOD 11 YEARS (FROM JANUARY 1998 TO 2008)
2005
5 2142.41
2006
6 1542.82
2
Quantity of Rainfall (in m m )
2007
7 1398.43
2008
8 1475.62
2

11. Cause and effect of poor land and water management
POOR LAND &
WATER
MANAGEMENT
LIMITED UNEVEN
FARMING RAINFAL
L
LOW FOREST
CROP CUTTING
YIELD
INADEQUATE
FOOD FOR
FAMILY MIGRATION SCARCE OF
MONEY
POOR
HEALTH POVERTY
MALNUTRITION MORE
FINANCIAL
DEATH INDEBTNESS
/ OTHER
OSS
LOSS
FREQUENT LOSS IN
ILLNESS DAILY
WAGE

12. Objectives of the Project
“To initiate and implement the water projects in 16 villages
for 6431 f ili to ensure the proper utilization of land to
f families t th tili ti fl dt
make them enable to meet out the essential requirements
over the period of one year.”

13. Implementation Steps
FOLLOW UP
3rd Year
HANDING OVER/ PHASING OUT
MONITORING, EVALUATION
AND CORRECTIVE ACTION
PROJECT IMPLEMENTATION
2nd Year
RESOURCE MOBILIZATION
NEED IDENTIFICATION AND
PLANNING
CAPACITY BUILDING
1ST Year
TRAINING
Ye
FORMING VILLAGE
INSTITUTIONS
SOCIAL MOBILIZATION
AWARENESS BUILDING

14. Watershed management-A key to sustainable livelihood
Major initiatives
Lift irrigation projects 80
Small Check Dams 32
Rain water Harvesting Tank 136
Water Ch
W t Channel
l 8476 F t
Feet
Fruit plant distribution 25079
Timber d
Ti b and non timber plant
i b l 13505
distribution.
Nadep and Vermi compost 289
Cattle vaccination 24115

15. Training Programmes
549
1243
1823
1446
450
1185
600 2000 1500
871
325
875
1500
240
400 1000
52
8
45
2
1000
180
200 500
500
0 0 0
2004
2005
2006
2007
2004
2005
2006
2007
2004
2005
2006
2007
Agriculture Training Animal Husbandry SHG Training
63
0
1950
0
1450
9450
0
1256
15000
1485
2500 2000
6535
2000
4525
1500
854
10000
856
685
1500
450
1000
350
5000 1000
500 500
0 0 0
2004
2005
2006
2007
2004
2005
2006
2007
2004
2005
2006
2007
Nursery Development
Mass awareness programme Programme Bio-Fertilizer Training

16. Outcome of the water project
Capacity
Length Height Width Total
Structure Quantity Cubic
(Feet) (Feet) (Feet) Capacity
(Feet)
Check dam 4 40 12 300 1,44,000
1 44 000 5,76,000
5 76 000
Pond 2 150 150 10 2,25,000 4,50,000
Bowali
(Radius=18 8 - 13 - 13,237 1,05,901
feet)
Total 14 190 175 310 3,82,237 11,31,901

17. Photographs

18. Photographs

19. Photographs

20. Horticulture & Medicinal Plants
• High return on
investment
• Optimum use
of resources
(low water
requirement)
• H l reducing
Helps d i
the use of
chemicals
• Suitable for
Big/Small
Farmer Trader
cultivators Coordination
(Tulsi,
(Producer) Ashwagandha, Kalmegh, Coleus)
(Buyer)

21. Photographs

22. Micro Finance Issues & Interventions
• Number of
SHG 532
• Non availability of • Members 5780
funds • Total Saving
(Rs. in lacs)
15.973
• Very high interest • Loan provided
p
(Rs. in lacs)
rate Self Help Groups 66.50
• Market
Linkage
• Minimal access to
• Outlet of
Institutional products
support y g
• Bulk buying
• Development
related
Activities
• Social Issues
• Institutions

23. Sustainability of the projects
Generating the
“corpus fund ”
corpus
Involving of Technical
Panchayat Govt. guidance
andd to VDC
NGOs
By-laws
for t
f water user Institutional
committees support
Follow up

24. The Aditya Birla Rural Technology Park, Muirpur
Park

25. The Aditya Birla Rural Technology Park, Muirpur
Capacity Building Center
Key Training Areas
Prevention and control of Cattle
diseases
Role and Responsibilities of
Panchayati Raj Institutions
Application of modern agricultural
technology
Formation and management of Self-
Help Groups
Control of Malaria and TB diseases in
rural areas

26. The Aditya Birla Rural Technology Park, Muirpur
Agriculture Section
Activities
Crop planning and budgeting
Assessment of soil fertility
Weeds control and management
Water management for crop
production
Nursery development and
Management
g
Promoting applications of organic
fertilizers
Modern agriculture practices

27. The Aditya Birla Rural Technology Park, Muirpur
Veterinary Section
Activities
Artificial insemination for breed
improvement
Organizing Animal medical camps
in villages
Animal vaccination
Demonstration of energy
production through Bio-gas plant
Veterinary Hospital with ward
facility for treatment of sick animals

28. The Aditya Birla Rural Technology Park, Muirpur
Vocational Training-Cum-Production Center
Activities
Managerial skill training to
- the entrepreneurs
e e ep e eu s
- rural youths
- rural women
Vocational training on electrical/electronic goods repairing,
tailoring, diesel pump repairing, computer training, etc.
Training on marketing of finished goods.
Linking trained entrepreneurs to the govt. schemes
Extending technical support to the trained entrepreneurs as per
their need

29. The Aditya Birla Rural Technology Park, Muirpur
Rural Hospital
Activities
General OPD
Emergency Services
g y
Indoor patient Services
Safe delivery
General Surgery
ECG/ X-ray Facility
Pathological services
Family Planning Operation
Family Welfare OPD
F il W lf

30. Project Budget
Fund Mobilized (Rs. In lacs)
( )
Sl. No. of Govt.,
Name of Division
No. villages HJST G.P. and
Total
(Internal) village
(External)
1 Hindalco – Renukoot 10 46.7 342.56 389.26
2 Power Division- Renusagar
P Di i i R 2 2.94
2 94 18.25
18 25 21.19
21 19
3 Mines Division – Lohardaga 2 3.48 39.24 42.72
4 Mines Division – Samri 2 4.39 24.53 28.92
Total 16 57.51 424.58 482.09

31. Monitoring
• Implementation calendar .
• Feedback and progress assessment through VDC and SHGs.
• W kl meeting among th fi ld staffs .
Weekly ti the field t ff
• Incorporation of corrective measures.
• Developed a monthly newsletter called Margdarshika
• Involvement of local NGOs and other developmental agencies.
• Social auditing.

32. Impact : Sustainable Livelihood
Relativ risk
42500
Relative risk
50000 60 49.77
40000 29300 50
ve
30000 40
15200
e
20000 27 27.37
27 37
30
10000
20
0
National 2005-06 2007-08
10
Status (2006- 0
07) National Status 2005-06 2007-08
Per Capita Income % of people below poverty line
tive risk
tive risk
50.00% 70.00% 60.00% 55.42%
39.10% 40.00%
60.00%
40.00% 50.00%
24.03% 40.00%
30.00%
30.00% 20.27%
20.00% 20.00%
Relat
Relat
10.00%
10.00% 0.00%
0.00% National 2005-06 2007-08
National 2005-06 2007-08 Status(more
Status than 60%)
% of Skilled persons Families Covered through SHGs

33. Testimonials

34. Media Coverage

35. • ASIAN CSR AWARD – 2003 FOR POVERTY
A ALLEVIATION AT THE HANDS OF HIS
C
EXCELLENCY, PRIME MINISTER OF THAILAND
H
I
E • ADITYA BIRLA PLANET AWARD - 2004 FOR
V EXCELLENCE IN MODEL VILLAGE DEVELOPMENT
E PROGRAMME.
M
E • CII NATIONAL AWARD FOR EXCELLENCE IN
N WATER MANAGEMENT 2006
T
S
• CII NATIONAL AWARD FOR EXCELLENCE IN
WATER MANAGEMENT 2007

36. Our Partners
• Govt. Officials at District and Block Levels, like DRDA, MESO, DDO,
DHO, DMO, CMO, BDO, DAHO, DSWO, DIET, DBCS, DTO, DPRO, etc
• Panchayats and Local Gram Sabhas.
• Neighbouring Corporates like, NTPC, NCL, Kanoria Chemicals, Hi-Tech
Carbon,
Carbon
• Local NGOs, like Pradaan, Nehru Yuva Kendra, Gram Vikas Samiti,
Vikas Bharti, Banwasi Sewa Ashram, Swamsidha, Krishi Vigyan Kendra,
etc.
• National and International Organisations like BAIF, Habitat for Humanity
International, CII,
International CII Australia-India Council, UPSACS, NEDA,
Council UPSACS NEDA
Entrepreneurship Development Institute (EDI), State Resource Centre,
Birsa Agriculture University, Horticulture and Agriculture Research
Station (HARP).
• Local Clubs like Rotary Club, Lions Club, Mahila Mandal, etc.

37. and we still have miles to go…..