State of the Blogosphere is a joint survey done by BW | Businessworld and blog promotion and networking platform IndiBlogger.in. The survey was conducted between December 2013 and January 2014. The data has been collected from a sample of 35,464 human-verified blogs from the IndiBlogger.in database. 1059 bloggers on the IndiBlogger network also responded to a questionnaire of 12 queries which helped in the understanding of specific behavioural characteristics. The study also includes 318,059 blog posts submitted on IndiVine™ since 2008 to understand blogging behaviour, categories, topics and writing styles.
2. 35,464
Authenticated blogs in the
IndiBlogger.in database.
1059
respondents to a questionnaire
318,059
blogposts submitted on
IndiVine™ since 2008
U2’s tour from 2009 to 2011 is
credited to be the largest concert tour
by gross (772 million) and attendance
(7.2 million)
3. Bloggers are brands in themselves
High levels of interaction indicate that blogs
are topic specific networks
Bloggers are the source of majority of the
content available on the internet today
Blogs are one of the oldest forms of social
communication online
Why Bloggers are rock stars
Springsteen’s mother
got an $18 guitar
when he was 13. Later
when she bought a
$60 Kent Guitar for her
son, she had to take a
loan to do so.
4. In India, blogs have
been the fastest
growing medium
across the web
24.3
35.9
0
5
10
15
20
25
30
35
40
2012 2013 (in millions)
5. Provide detailed analysis with multimedia
Create digital excitement
Get the message out as credible sources
Integrate well into existing marketing models
Provide information to potential customers
Blogs today……...
Marilyn Manson is not the real
name but is a balance of good and
evil. Marilyn comes from Marilyn
Monroe,America's sweetheart.
Manson comes from Charles
Manson, the infamous killer.
6. Gender Ratio of Indian Bloggers
Male
75%
Female
25%
Jim Morrison was physically
turned on to Janis Joplin
after she busted a bottle of
Southern Comfort over his
head, knocking him out cold.
Morrison, loving the physical
confrontation and her violent
attitude, seemed to be in
love only to be turned down
not once but twice!
8. < 18
1%
18 to 25
24%
25 to 35
54%
35 to 45
14%
45+
7%
Bloggers by age
Rolling stones are 52
years old as a band and
counting! We’ll let that
sink in for a moment.
9. Food & Drink
Travel
Movies
Tech News
Gadgets
Personal Care
Books
Fashion
Political News
Health
Most blogged about topics
Eric Clapton is
the only three
time inductee in
the Rock and
Roll Hall of fame
10. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Health
Elections
Gadgets
Shopping
Blogging
Family & Parenting
Books
Food & Drink
Travel
Growth in blogging categories
% change from 2012 to 2013
13. Indian Bloggers vs Global Bloggers
79
6
44
86
56
86
38
10
64
31.1
0 10 20 30 40 50 60 70 80 90 100
USE OF TEXT
USE OF IMAGES
USE OF VIDEOS
MONETIZATION
PURCHASE INFLUENCE
Global Bloggers Indian Bloggers
After opening the 2007 Iron
Maiden concert in India
Parikrama are now the
official opening band for
any Maiden concert in Asia
14. 86%
bloggers monetize their blogs in some way or the
other
22%
bloggers use their blogs to further their profession
45%
are being approached by brands or agencies
The Beatles are the
highest selling
artist/band of all time
with claimed sales of
600 million
15. of the blogs in
India influence
buying decision56%
Bob Dylan (1941 -) is
considered one of the
most influential
musicians of all time.
16. Google Adsense
72%
Chitika
1%
Kontera
1%
AdBrite.com
1%
Other networks
1% Affiliate programs
8%
Other revenue
sources
2%
Don't monetize
14%
Always torn between endorsements and
their beliefs Pink Floyd invariably ended
up donating all they earned including the
last one they ever did with Volkswagen in
1993 for the Division Bell tour
64%
Amazon’s share in affiliate
programs followed by 31%
for flipkart
22%
Bloggers who have
dedicated professional
interest in their blogs
Monetization of blogs
18. 20%
blog poetry and short stories
35%
publish guest blog posts
43%
use a blog roll
24%
blog anonymously
His iconic performance of
‘Star Spangled Banner’ at
Woodstock in 1969 was not a
symbol of national pride,
rather an attack on America’s
continued occupation of
Vietnam. Ignoring concerns of
starting a riot, he went ahead
with a performance that has
become an integral part of
American history.
19. Article
79%
Poetry
8%
Short Stories
/ Memoirs
6%
Photography
5%
Comics &
Animation
1%
Video
1%
Presentation Style
Desktop,
73%
Mobile,
24%
Tablet, 3%
Device used to blog
Rammstein, renowned for their on-stage
theatrics, frequently set their boots, drumsticks,
clothes, microphones, amplifiers etc. on fire. Front
row patrons – beware of singed eyebrows!
20. Frequency and promotion
Social
Networks
47%IndiBlogger
39%
Others
11%
Advertising
3%
Promotion used
Daily
5%
Once a
week
22%
Once a
fortnight
14%Once a
month
18%
Once in two
months
20%
Infrequent
21%
Frequency of posting
Estranged by Guns N' Roses' is one of the longest and most
expensive music videos ever made.The video is the third
and final part of an unofficial trilogy of videos "Don't Cry"
and "November Rain
21. The IndiBlogger report in the
Marketing Whitebook 14-15
In its tenth edition, the Marketing Whitebook
has evolved as much as the Indian market
scape has. Not only does it pack useful data
that will help marketers navigate today's
complex marketplace, but it also comes with
perceptive columns that throw up sharp
insights on new trends and changing
consumer behavior.
Pick up a copy