6 Major Metropolitan Regions ~ 100 Neighborhoods each 5 Major Cities ~ 100 Neighborhoods each 4 NCR Towns ~ 18-60 Neighborhoods each Mumbai, Navi Mumbai, Thane & Kalyan – broken down into neighborhoods Pune & Pimpri Chinchwad - broken down into neighborhoods 31 towns around Kolkata each with population over 100,000 ~ 1,000 neighborhoods in the prime Urban Markets of India Contains NCR Delhi 129 Gurgaon 30 Faridabad 26 Ghaziabad 60 Noida 19 Mumbai Metropolitan Mumbai 99 Kalyan-Dombiveli 8 Navi Mumbai 8 Thane 13 Ambarnath, Bhiwandi, Nala Sopara, Panvel, Ulhasnagar, Virar, Mira Road-Bhayandar, Navghar-Manikpur 8 Chennai Metropolitan Chennai 155 Alandur, Ambattur, Avadi, Tambaram, Tiruvottiyur 5 Kolkata Metropolitan Kolkata 141 Baidyabati, Bali, Baranagar, Barasat, Barrackpore, Bhadreshwar, Bhatpara, Bidhan Nagar, Champdani, Chandannagore, Dum Dum, Halishahar, Howrah, Hugli-Chinsurah, Kamarhati, Kanchrapara, Kharda, Madhyamgram, Maheshtala, Naihati, North Barrackpore, North Dum Dum, Panihati, Rajarhat Gopalpur, Rajpur Sonarpur, Rishra, Srerampore, South Dum Dum, Titagarh, Uluberia, Uttarpara Kotrung 31 Ahmedabad Metropolitan Ahmedabad 43 Gandhinagar, Ghatlodiya, Kallol, Vejalpur 4 Pune Metropolitan Pune 40 Pimpri Chinchwad 41 Bangalore 103 Consumer Profiles in small neighborhoods of a few sq kms Parameters 6 Income Classes 1 < 75,000 pa 2 75,000 to 150,000 pa 3 150,000 to 300,000 pa 4 300,000 to 500,000 pa 5 500,000 to 1,000,000 pa 6 > 1,000,000 pa For each income class, for each neighborhood Households and Population (14) Aggregate Income, Expenditure and savings (21) For each neighborhood, expenditure across 5 categories 1 Clothing and Footwear 2 Durable goods 3 FMCG 4 Food 5 Misc. goods and services 43 demographic and expenditure related parameters for each neighborhood Product versions available Full Product National Capital Region Mumbai Metropolitan Kolkata Metropolitan Chennai Metropolitan Pune Metropolitan Ahmedabad Metropolitan Bangalore Delhi Mumbai Kolkata Chennai Pune Pimpri Chinchwad Kalyan-Dombivali Navi Mumbai Thane Ahmedabad Gurgaon Faridabad Ghaziabad Noida Target Consumers across geographies Identify pockets of affluence precisely

1. Indicus Analytics India’s leading economic research firm City Skyline of India – Neighborhood Series 6 Major Metropolitan Regions ~ 100 Neighborhoods each 5 Major Cities ~ 100 Neighborhoods each 4 NCR Towns ~ 18-60 Neighborhoods each Mumbai, Navi Mumbai, Thane & Kalyan – broken down into neighborhoods Pune & Pimpri Chinchwad - broken down into neighborhoods 31 towns around Kolkata each with population over 100,000 ~ 1,000 neighborhoods in the prime Urban Markets of India

3. Geographical Coverage Consumer Profiles in small neighborhoods of a few sq kms National Capital Region Delhi (129), Gurgaon (30), Faridabad (26), Ghaziabad (60), Noida (19) Kolkata Metropolitan Kolkata (141), + 31 neighborhoods – each a class 1 town around it. Ahmedabad Metropolitan Ahmedabad (43), + 4 neighborhoods – each a class 1 town around it. Mumbai Metropolitan Mumbai (99), Kalyan-Dombivali (8), Navi Mumbai (8), Thane (13) + 8 neighborhoods – each a class 1 town around it. Pune Metropolitan Pune (40), Pimpri Chinchwad (41) Bangalore (103) Chennai Metropolitan Chennai (155), + 5 neighborhoods – each a class 1 town around it. Figures in brackets indicate number of neighborhoods

4. Parameters 43 demographic and expenditure related parameters for each neighborhood 6 Income Classes 1 < 75,000 pa 2 75,000 to 150,000 pa 3 150,000 to 300,000 pa 4 300,000 to 500,000 pa 5 500,000 to 1,000,000 pa 6 > 1,000,000 pa Households and Population (14) Aggregate Income, Expenditure and savings (21) For each income class, for each neighborhood For each neighborhood, expenditure across 5 categories 1 Clothing and Footwear 2 Durable goods 3 FMCG 4 Food 5 Misc. goods and services

6. Details These 48 towns are really large neighborhoods in the Metropolitan Region 31 towns around Kolkata Baidyabati, Bali, Baranagar, Barasat, Barrackpore, Bhadreshwar, Bhatpara, Bidhan Nagar, Champdani, Chandannagore, Dum Dum, Halishahar, Howrah, Hugli-Chinsurah, Kamarhati, Kanchrapara, Kharda, Madhyamgram, Maheshtala, Naihati, North Barrackpore, North Dum Dum, Panihati, Rajarhat Gopalpur, Rajpur Sonarpur, Rishra, Srirampore, South Dum Dum, Titagarh, Uluberia, Uttarpara Kotrung 8 towns around Mumbai Ambarnath, Bhiwandi, Nala Sopara, Panvel, Ulhasnagar, Virar, Mira Road-Bhayandar, Navghar-Manikpur 4 towns around Ahmedabad Gandhinagar, Ghatlodiya, Kallol, Vejalpur 5 towns around Chennai Alandur, Ambattur, Avadi, Tambaram, Tiruvottiyur

7. Answers Questions such as Target Consumers across geographies How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi ? How does Greater Kailash 1 compare with Vasant Vihar? How do Koramangla in B’lore , Goregaon Dindoshi in Mumbai and Saket in Delhi compare with each other?

8. An Insight Identify pockets of affluence precisely Mumbai and Delhi are homes to very affluent neighborhoods, in terms of the number of affluent households Oshiwara in Andheri (West) is the richest neighbourhood in India, in terms of the number of millionaire families, with at least 15,000 households having annual incomes of at least Rs 1 million. In fact, of the top 20 neighborhoods in India, in terms of number of millionaire families, as many as 18 are in Mumbai. The top ranking neighborhoods in Mumbai are Oshiwara, Sahar, Walkeshwar, Mahalakshmi, Versova Creek, Chembur West (Golf Club), and Borivali West. The richest neighbourhood (in terms of the number of millionaire households) in other major cities are: Rohini in New Delhi (overall rank 9), JP Nagar in Bangalore (overall rank 42), Adyar West in Chennai (overall rank 48) and Beckbagan-Ballygunge in Kolkata (overall rank 78).

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