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Indicus Analytics, An Economics Research Firm
                 http://indicus.net/Newsletter/Consumer_Market.aspx


   Consumer Markets
      April 2009
From around India
Amway India to improve customer access
With an aim to achieve the sales turn over of Rs. 2,500
crore by the calendar year 2010, Amway India Enterprises
Pvt Ltd, a major direct selling FMCG Company in the
country, has determined to focus on improving the
customer access across the country.
PS2 is past, Xbox 360 is present and future:
Microsoft India ...
Interview with Jaspreet Bindra, Regional Director,
Microsoft E&D: India has a great potential in the gaming
space and Xbox 360 is leading from the front in
establishing gaming as a firm pillar of entertainment. We
are available at leading retail stores in India. In addition
to providing consumers ...
Acer plans retail push
Buoyed by its success in the netbook category and
marketshare gains in consumer pcs, Acer India is
planning an aggressive retail push in 2009. ...
Rural India offers scope for FMCG, retail and auto
companies: Assocham
Demand from rural India is becoming increasingly
attractive for manufacturers of fast moving consumer
goods (FMCG), automobile and organized retail businesses
despite the severe downturn in the global economy and its
spillover effects on India's growth story, according to a
study paper of the Associated Chambers of Commerce and
Industry of India
Malibu Wines Poised to Launch Indian Label
In the next four months, “my plan is to introduce a third
Indicus Analytics, An Economics Research Firm
                http://indicus.net/Newsletter/Consumer_Market.aspx

label, an Indian label, whose name will soon be disclosed,”
Ravi Achar, who is in partnership with Ron Semler of
Malibu Family Wines Vineyard, told India-West. LG
to launch LCD monitors
Korean electronics major LG Electronics on Friday said it
will launch a range of LCD monitors, which can double up
as television sets, by the end of this month, priced
between Rs 12,990 and Rs 17,990.
Samsung Launches Pick-up Warranty Service for
Notebooks
Samsung India has decided to offer pick-up warranty
services. “We have introduced a unique pick-up warranty
service for our mobile PCs. This, we believe, will be a
strong USP in India where consumer notebooks mostly
come with carry-in warranties. We have rolled out the
door-delivered pick-up service in eight cities and will
gradually take it to other places,” said Ranjit Singh
Yadav, Director, IT, Samsung India.
Demand curve: Indicus-Mint Series
Suburbs have come to be independent economic entities
These sibling locations include communities that may be
large such as Navi Mumbai or small such as Salt Lake or
spontaneously arisen such as large tracts of Ghaziabad,
with good urban planning such as Noida or without quality
infrastructure such as Gurgaon
Indicus Analytics, An Economics Research Firm
                 http://indicus.net/Newsletter/Consumer_Market.aspx

No analysis on the top Indian cities can be complete
without a mention of the suburbs around them. Typically,
a suburb is a residential area or community outlying a city
such that those living in the suburb can commute to the
main city for their economic needs. Internationally, the
term suburb conjures up images of a relatively unspoilt,
less densely populated and predominantly residential
community close to a city. In India, it is difficult to find
such conditions. Whether it is Gurgaon, or Salt Lake, we
find them to be economic entities quite independent from
the larger city near which they are located.
For instance, Noida, Ghaziabad, Faridabad, and Gurgaon
are much more than mere suburbs of New Delhi. But they
are also not large enough to be called New Delhi’s twins.
These are younger cities which may, one day, even
overtake New Delhi.
There are quite a few such locations in India. There is Salt
Lake near Kolkata, Navi Mumbai in Thane district, the
communities on Bangalore-Hosur and Bangalore-Mysore
routes in Bangalore rural district, Pimpri Chinchwad near
Pune, and so on. And there are many more across the
country, not as well known yet, but will be known soon
enough.
These cities typically fulfil an important need that the
larger city was unable to offer. In the initial phase they
may have been unidimensional but over time they have
gained a distinct character and momentum of their own.
The lack of office space in New Delhi, the lack of new
residential areas in Kolkata and expensive real estate in
Mumbai have contributed to the growth of Salt Lake,
Gurgaon, and Navi Mumbai. Now all three are more than
just real estate alternatives to larger neighbours.
These sibling locations include communities that may be
large such as Navi Mumbai or small such as Salt Lake or
spontaneously arisen such as large tracts of Ghaziabad,
with good urban planning such as Noida or without quality
infrastructure such as Gurgaon. Some have a large
Indicus Analytics, An Economics Research Firm
                           http://indicus.net/Newsletter/Consumer_Market.aspx

concentration of high-income households such as
Gurgaon, others like those around Kolkata have a large
number of poor, still others such as Navi Mumbai tend to
have a large middle class.
There is only one thing in common between them—they
are in the geographical vicinity of a larger city. And they
are increasingly becoming more important than their older
sibling.



                  Know about Indicus Products here

Indicus Consumer Spectrum


   Alpha numeric codes


   A1   A2   A3 A4 A5
   B1   B2   B3
                                                                      Alpha code denotes skill and
   C1   C2   C3 C4 C5 C6                                                         earnings
   D1   D2                                                             potential of the chief wage
                                                                                 earners,
   E1   E2   E3 E4 E5    E6 E7   E8
                                                                       A denotes the highest level
                                                                           and H the lowest
   F1   F2   F3
   G1   G2   G3 G4 G5                                      Numeric code denotes the life stage of the
                                                           chief wage earners and his/ her needs, 1 is
   H1
                                                                  the entry level usually singles




     Indian Consumer Spectrum
                                      Segmentation
                                            of
                                 Urban Indian Households

                             Targeting the relevant consumer




A new product from Indicus - Segmentation of Urban
Indian Households - Targeting the relevant consumer
This product has been designed to help marketers
understand the essence of 33 Consumer Segments, which
together represent the entire urban spectrum of India. It
highlights the key features which make each segment
distinctive. The purpose of this work is to help marketers
Indicus Analytics, An Economics Research Firm
                  http://indicus.net/Newsletter/Consumer_Market.aspx

devise advertising and communications strategies and fine
tune their sales strategies. The two key dimensions are
lifestyle stages of chief wage earners of households and
their skill levels. The first defines their needs and the
second defines their earning abilities.The Indicus Urban
Consumer Groups have been created using methods
similar to methods used internationally, but India focused
accounting for the differences both in terms of the
characteristics of the Indian consumers and the
availability of large scale household level raw data sets.
For each Segment, the following parameters have been
presented:
p Demographic (Total Population, Household population,
Household Size, Age of all the individual, Gender Ratio)
H Socio Economic (Education, Occupation, Industry)
H Assets (House Ownership, Four Wheeler Ownership,
Financial Assets, Household Assets)
F Expenditure (Basic Food, High value food, Medical,
Education, Durable goods, Clothing and Footwear)
Each segment is represented by an alpha numeric code –
A1, A2, A3, A4, A5, B1, B2, etc.


           Know about Indicus Products here



Insights from Indicus
An Insight from our new product
Who should decide the salary of CEOs?
Which is bigger - financial or real sector
The Bottom of The Indian Pyramid
Consumer Market Trends for India – Incomes and Savings
The results of living it up
Will Inflation strike us back in 2009-10?
Employment during slowdown
Indicus Analytics, An Economics Research Firm
                 http://indicus.net/Newsletter/Consumer_Market.aspx

Continuing Opportunities in the Indian Financial Sector
Consumer Demography and Markets in Top cities of India
From around the world
Consumer confidence robust
China - Chinese consumers appear more optimistic amid
financial woes than their Western peers due to active bank
lending and the recent stock rebound, said David Parma,
global president of consumer research at Nielsen, a global
information and media company
Australian consumer confidence surges
The Westpac-Melbourne Institute consumer sentiment
index was 92.7 points in April, up 8.3 percent month-on-
month and a 6.1 percent increase from a year ago.
Retail Sales Probably Rose, Output Fell: US Economy
Preview
U.S. retail sales probably rose in March even as a drop in
factory production and slower inflation signal the
recession is far from over, economists said before reports
this week.
New processor technology promises big boost
to consumer-grade SSDs
SandForce Inc. announced today a new family of solid-
state disk (SSD) processors that the company claims will
allow lower-cost, commodity NAND flash memory to be
used in data center operations. The disks will also be
faster and more reliable for use in mobile applications, the
company said.
Sentiment Overview: Confidence Slowly Rebuilds
ChartCraft’s famous sentiment indicator, measuring
newsletter editor’s mood shows 31% optimistic and 38%
pessimistic. So the slow, rebuilding of confidence
continues with a gradual growth of the bullish camp.
However, we did see, what has to be considered real
bearishness.
Indicus Analytics, An Economics Research Firm
          http://indicus.net/Newsletter/Consumer_Market.aspx

For query or placing orders on
Indicus Products
please contact

Indicus Analytics Pvt. Ltd.
2nd Floor, Nehru House,
4 Bahadur Shah Zafar Marg
New Delhi- 110002.
Phone: 91-11-42512400/01
E-mail: products@indicus.net
www.indicus.net

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Consumer Markets April 2009

  • 1. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx Consumer Markets April 2009 From around India Amway India to improve customer access With an aim to achieve the sales turn over of Rs. 2,500 crore by the calendar year 2010, Amway India Enterprises Pvt Ltd, a major direct selling FMCG Company in the country, has determined to focus on improving the customer access across the country. PS2 is past, Xbox 360 is present and future: Microsoft India ... Interview with Jaspreet Bindra, Regional Director, Microsoft E&D: India has a great potential in the gaming space and Xbox 360 is leading from the front in establishing gaming as a firm pillar of entertainment. We are available at leading retail stores in India. In addition to providing consumers ... Acer plans retail push Buoyed by its success in the netbook category and marketshare gains in consumer pcs, Acer India is planning an aggressive retail push in 2009. ... Rural India offers scope for FMCG, retail and auto companies: Assocham Demand from rural India is becoming increasingly attractive for manufacturers of fast moving consumer goods (FMCG), automobile and organized retail businesses despite the severe downturn in the global economy and its spillover effects on India's growth story, according to a study paper of the Associated Chambers of Commerce and Industry of India Malibu Wines Poised to Launch Indian Label In the next four months, “my plan is to introduce a third
  • 2. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx label, an Indian label, whose name will soon be disclosed,” Ravi Achar, who is in partnership with Ron Semler of Malibu Family Wines Vineyard, told India-West. LG to launch LCD monitors Korean electronics major LG Electronics on Friday said it will launch a range of LCD monitors, which can double up as television sets, by the end of this month, priced between Rs 12,990 and Rs 17,990. Samsung Launches Pick-up Warranty Service for Notebooks Samsung India has decided to offer pick-up warranty services. “We have introduced a unique pick-up warranty service for our mobile PCs. This, we believe, will be a strong USP in India where consumer notebooks mostly come with carry-in warranties. We have rolled out the door-delivered pick-up service in eight cities and will gradually take it to other places,” said Ranjit Singh Yadav, Director, IT, Samsung India. Demand curve: Indicus-Mint Series Suburbs have come to be independent economic entities These sibling locations include communities that may be large such as Navi Mumbai or small such as Salt Lake or spontaneously arisen such as large tracts of Ghaziabad, with good urban planning such as Noida or without quality infrastructure such as Gurgaon
  • 3. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx No analysis on the top Indian cities can be complete without a mention of the suburbs around them. Typically, a suburb is a residential area or community outlying a city such that those living in the suburb can commute to the main city for their economic needs. Internationally, the term suburb conjures up images of a relatively unspoilt, less densely populated and predominantly residential community close to a city. In India, it is difficult to find such conditions. Whether it is Gurgaon, or Salt Lake, we find them to be economic entities quite independent from the larger city near which they are located. For instance, Noida, Ghaziabad, Faridabad, and Gurgaon are much more than mere suburbs of New Delhi. But they are also not large enough to be called New Delhi’s twins. These are younger cities which may, one day, even overtake New Delhi. There are quite a few such locations in India. There is Salt Lake near Kolkata, Navi Mumbai in Thane district, the communities on Bangalore-Hosur and Bangalore-Mysore routes in Bangalore rural district, Pimpri Chinchwad near Pune, and so on. And there are many more across the country, not as well known yet, but will be known soon enough. These cities typically fulfil an important need that the larger city was unable to offer. In the initial phase they may have been unidimensional but over time they have gained a distinct character and momentum of their own. The lack of office space in New Delhi, the lack of new residential areas in Kolkata and expensive real estate in Mumbai have contributed to the growth of Salt Lake, Gurgaon, and Navi Mumbai. Now all three are more than just real estate alternatives to larger neighbours. These sibling locations include communities that may be large such as Navi Mumbai or small such as Salt Lake or spontaneously arisen such as large tracts of Ghaziabad, with good urban planning such as Noida or without quality infrastructure such as Gurgaon. Some have a large
  • 4. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx concentration of high-income households such as Gurgaon, others like those around Kolkata have a large number of poor, still others such as Navi Mumbai tend to have a large middle class. There is only one thing in common between them—they are in the geographical vicinity of a larger city. And they are increasingly becoming more important than their older sibling. Know about Indicus Products here Indicus Consumer Spectrum Alpha numeric codes A1 A2 A3 A4 A5 B1 B2 B3 Alpha code denotes skill and C1 C2 C3 C4 C5 C6 earnings D1 D2 potential of the chief wage earners, E1 E2 E3 E4 E5 E6 E7 E8 A denotes the highest level and H the lowest F1 F2 F3 G1 G2 G3 G4 G5 Numeric code denotes the life stage of the chief wage earners and his/ her needs, 1 is H1 the entry level usually singles Indian Consumer Spectrum Segmentation of Urban Indian Households Targeting the relevant consumer A new product from Indicus - Segmentation of Urban Indian Households - Targeting the relevant consumer This product has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers
  • 5. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx devise advertising and communications strategies and fine tune their sales strategies. The two key dimensions are lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities.The Indicus Urban Consumer Groups have been created using methods similar to methods used internationally, but India focused accounting for the differences both in terms of the characteristics of the Indian consumers and the availability of large scale household level raw data sets. For each Segment, the following parameters have been presented: p Demographic (Total Population, Household population, Household Size, Age of all the individual, Gender Ratio) H Socio Economic (Education, Occupation, Industry) H Assets (House Ownership, Four Wheeler Ownership, Financial Assets, Household Assets) F Expenditure (Basic Food, High value food, Medical, Education, Durable goods, Clothing and Footwear) Each segment is represented by an alpha numeric code – A1, A2, A3, A4, A5, B1, B2, etc. Know about Indicus Products here Insights from Indicus An Insight from our new product Who should decide the salary of CEOs? Which is bigger - financial or real sector The Bottom of The Indian Pyramid Consumer Market Trends for India – Incomes and Savings The results of living it up Will Inflation strike us back in 2009-10? Employment during slowdown
  • 6. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx Continuing Opportunities in the Indian Financial Sector Consumer Demography and Markets in Top cities of India From around the world Consumer confidence robust China - Chinese consumers appear more optimistic amid financial woes than their Western peers due to active bank lending and the recent stock rebound, said David Parma, global president of consumer research at Nielsen, a global information and media company Australian consumer confidence surges The Westpac-Melbourne Institute consumer sentiment index was 92.7 points in April, up 8.3 percent month-on- month and a 6.1 percent increase from a year ago. Retail Sales Probably Rose, Output Fell: US Economy Preview U.S. retail sales probably rose in March even as a drop in factory production and slower inflation signal the recession is far from over, economists said before reports this week. New processor technology promises big boost to consumer-grade SSDs SandForce Inc. announced today a new family of solid- state disk (SSD) processors that the company claims will allow lower-cost, commodity NAND flash memory to be used in data center operations. The disks will also be faster and more reliable for use in mobile applications, the company said. Sentiment Overview: Confidence Slowly Rebuilds ChartCraft’s famous sentiment indicator, measuring newsletter editor’s mood shows 31% optimistic and 38% pessimistic. So the slow, rebuilding of confidence continues with a gradual growth of the bullish camp. However, we did see, what has to be considered real bearishness.
  • 7. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx For query or placing orders on Indicus Products please contact Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net