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Ma Foi Randstad
Employment Trends Survey
Wave 1 - 2011
in this report...

Indian Economy – on balanced growth path
?
? Methodology
Data and
? Employment Generation
Expected
           ? Financial Services and Insurance
           Banking,
           Education, Training and Consultancy
           ?
           Energy
           ?
           Healthcare
           ?
           Hospitality
           ?
           Information Technology & Information Technology Enabled Services
           ?
           Manufacturing - Machinery and Equipment
           ?
           Manufacturing - Non-Machinery Products
           ?
           Media and Entertainment
           ?
           Pharma
           ?
           Real Estate and Construction
           ?
           Trade including Consumer, Retail and Services
           ?
           Transport, Storage and Communication
           ?


? and Conclusion
Summary
Appendix
?

           A1 - Increase in wage bills across Sectors
           ?
           ? wise total Employment
           A2 - City
           ? wise increase in Employment
           A3 - City
           A4 - Expected Increase in wage bills across cities
           ?
           A5 - Estimated Proportion of Fresher/Experienced across Sectors (December 2010)
           ?
           A6 - Estimated proportion of Fresher and Experienced employees across Cities (December 2010)
           ?
           A7 – Estimated proportion of Fresher/Experienced across Sectors and Ownership (December 2010)
           ?
           A8 – Estimated Percentage of Work Outsourced Across Sectors (December 2010)
           ?




The Ma Foi Randstad Employment Trends Survey (MEtS), conducted by Ma Foi Randstad, India’s No. 1 Integrated HR services company, is a
study on the Indian employment trends and opportunities. Started in November 2004, MEtS was conducted once a year, till 2008.
Considering the several dynamic shifts in employment, even within a year’s time, MEtS was therefore converted to a quarterly survey from
2010, to capture the changes in employment scenario in India from one quarter to another. The prime objective of this employment survey is
to understand the employment trends in the organized sector on a quarterly basis. The present survey has captured the employment situation
in the organized sector for the quarter of October 2010 to December 2010 and the likely scenario from January to June 2011. The study is
based on the sample survey conducted for about 650 companies across different sectors of the economy. The feedback was gathered from
the top HR personnel or from top management of the companies who could share the current and the likely scenario regarding employment
related issues. The major parameter captured in the survey is the change in hiring pattern and employee strength.

The report is divided into four sections. The first section (Section A) provides the background as well as an overview of the Indian Economy.
Section B discusses the data and methodological aspects of the study. Section C provides a picture of the changing pattern of the
employment for different sectors of the economy. This section also provides a snapshot of how the scenario is changing in select cities. The
final section (Section D) highlights key issues.
Dear Friend,

Greetings from Ma Foi Randstad!

The year 2010 saw major economies registering modest
growth and India on a balanced growth path. India story
gained primacy at the beginning of 2010, with the changing
market scenarios across the world. The growing significance of
the emerging markets like India and China, has led to many
global corporations including these countries, in their growth
and workforce strategies.

Ma Foi Randstad Employment Survey [MEtS] is an initiative to
assist the senior leaders in their workforce strategies.

At the beginning of 2010, MEtS predicted creation of 1 million
jobs in the organized sector through the year. Our year-end
METS shows creation of 1.13 million jobs across 13 industry
verticals. Healthcare, Hospitality, Real Estate, Construction, IT
and ITeS sectors played a major role in 2010 in fuelling the
growth and job creation.

For 2011, we expect the trend to continue. We estimate
creation of 1.6 million jobs across various sectors. We see a
large number of these jobs happening in the Healthcare, Non-
machinery Manufacturing, Hospitality, IT & ITeS and Real
Estate & Construction sectors.

While there is positivity in the air, we as the market leader in
the HR services industry, see the “Employability Gap” as a
challenge. I do hope that steps taken by the government and
the industry will address this issue quickly and effectively.

It is my pleasure to share with you the results of the Ma Foi
Randstad Employment Trends Survey – 1st edition of 2011.
I hope that you will find the report useful.

Look forward to your valuable feedback and inputs.

Warm Regards




E. Balaji
MD & CEO
Indian Economy
on a balanced growth path
The January 2011 update of The World Economic Outlook                  The Index of Industrial production (IIP) has also registered
by International Monitory Fund (IMF) has mentioned about               significant higher growth during the last quarter of 2010.
improved modest growth registered by the advanced                      Manufacturing has improved considerably during April to
economies, which is also marked by high unemployment,                  December of 2010, compared to the previous quarters,
sovereign debt risks and the relative higher level of                  while growth in energy sector was lower compared to the
economic growth with some signs of optimism. For India,                previous year. However, it is expected that a high base is
2010-11 has been a year of balanced growth. The official               likely to keep the IIP growth low. Also, a somewhat volatile
overall real GDP growth rate for the first half of the year            pattern of IIP growth exhibited in recent months is a cause
was 8.9 per cent.                                                      for concern. A high level of reported capacity utilization
                                                                       hints towards uneven patterns in demand from large
The inflation rate continues to be high; a cause for concern           infrastructure or development projects rather than usual
for the economy. However, the year on year change in the               stable economic activities as the reason for fluctuations in
Wholesale Price Index was 8.4 per cent for the month of                IIP growth.
December 2010, a single digit inflation rate for the fifth
consecutive month, after five months of double digit                   The service sector indicators reflect continuation of growth
inflation. The Consumer Price Index for industrial workers             momentum. Though the external demand remained
had also dropped to single digit, which was a positive trend           relatively weak, indicators related to transportation and
for the economic outlook and was much below the                        financial sectors look reasonable. The external trade has
expected level.                                                        gone up to US$ 27.9 billion in first half of the 2010-11
                                                                       compared to US$ 55.9 billion during the corresponding
Spatial distribution of rainfall at sub-division and district          period of 2009-10. However, the cause for concern is the
levels was significantly better in 2010-11 as compared to              decline in gross as well as net FDI inflows. The Central
the previous year. A favourable overall condition and price            Government’s fiscal position has improved during April to
environment have raised the expectation of higher                      December 2010 due to unexpected bonanza from 3G
production, as well as productivity for various crops in               telecom spectrum sale and better collection of tax and
different parts of the country. A comfortable situation has            non-tax revenues.
led to small increase in the Wholesale Price Index for
cereals, pulses, edible oils and sugar as compared to double
digit growth in Wholesale Price Index for the same period
in the previous year.




     Data Sources
     The study has used both primary and secondary data to arrive at different estimates. Secondary data from various
     sources have been used for this study. Historical data on the manufacturing sector has been culled out from various
     rounds of the Annual Survey of Industries (ASI) and publications of the Central Statistical Organization (CSO). Apart
     from these sources, the others used for the study are various surveys of the National Sample Survey Organization
     (NSSO), Labour Statistics of India and Statistical outline of India.

     The above sources have the advantage of almost universal coverage of the organized sector within their specific
     domains. However, data from most of these secondary sources are not up-to-date. Therefore the estimation
     procedure, to take care of this problem, is by using up-to-date figures on sectoral Gross Domestic Product (GDP)
     and Index of Industrial Production (IIP).

     Once estimates of base sectoral employment was obtained, the data captured through primary survey of about 650
     firms across sectors were used to arrive at estimates on different parameters. Rigorous estimation procedures were
     used along with the primary survey data of the companies to estimate parameters for the fourth quarter of the year
     2010 and expectations regarding the first two quarters of 2011.

     Coverage of Primary Survey

             Sl. No.   Sector                                                                 No. of companies covered

              1.       Banking, Financial Services and Insurance (BFSI)                                 50
              2.       Information Technology & Information Technology Enabled Services                 46
              3.       Pharma                                                                           38
              4.       Healthcare                                                                       42
              5.       Trade including Consumer Retail Services                                         43
              6.       Energy                                                                           42
              7.       Transport, Storage and Communication                                             44
              8.       Real Estate and Construction                                                     59
              9.       Hospitality                                                                      54
             10.       Media and Entertainment                                                          39
             11.       Manufacturing of Non-Machinery Products                                          84
             12.       Manufacturing of Machineries and Equipment                                       72
             13.       Education, Training and Consultancy                                              40
estimates of                                                                    The outlook is more or less stable across sectors over the
                                                                                months. The optimism of early 2010 was further

employment
                                                                                strengthened due to a positive economic outlook, but the
                                                                                recent political developments marked with scandals have
                                                                                made an impact on the overall business confidence, albeit

generation in                                                                   marginal. Employment generation has remained stable and
                                                                                upbeat in most of the sectors. However, continuous
                                                                                inflation, price of raw materials and intermediate industrial
different sectors                                                               products, scams involving ministers and so on have created
                                                                                some caution in the minds of entrepreneurs. The
                                                                                movement of skilled workforce within the sector continued
                                                                                during the 4th Quarter of 2010. The change in
                                                                                employment across sectors is given in the table below.

                                                                                The employment scenario during any specific time period
                                                                                needs to be viewed from the perspective of various
                                                                                activities and at several fronts, for a considerable period.
                                                                                This section has presented the estimated employment
                                                                                numbers with expectations for different sectors of the
                                                                                Indian economy. It also lists some of the issues that might
                                                                                have an impact on the employment scenario, either directly
                                                                                or indirectly. This will help correlate between the trends
                                                                                observed regarding employment and economic as well as
                                                                                political fundamentals.




Expected Employment Increase in Different Sectors


                                                    Employment   Total increase in employees                   Per cent increase
                                                                                                Entire                                Entire
                   Sectors                                                                      2011                                  2011
                                                     September      Oct - Dec     Jan - June                 Oct - Dec   Jan - June
                                                       2010          2010           2011                      2010         2011



Banking, Financial Services & Insurance              887,200        20,760        35,500        80,700       2.34%        4.00%        8.9%

Education, Training and Consultancy                 9,769,600       24,400        51,800       107,500       0.25%        0.53%        1.1%

Energy                                               889,100         6,400        13,300        24,900       0.72%        1.50%        2.8%

Healthcare                                          3,313,052       64,600       125,900       248,500       1.95%        3.73%        7.4%

IT & ITeS                                           1,866,600       52,265       100,800       183,000       2.80%        5.25%        9.5%

Manufacturing - Machinery and Equipment             1,121,000       13,800        32,500        68,400       1.23%        2.90%        6.0%

Manufacturing - Non-Machinery Products              4,468,200       39,800        93,800       223,400       0.89%        2.10%        5.0%

Media and Entertainment                             1,327,100       29,200        63,600       126,100       2.20%        4.69%        9.3%

Pharma                                               269,800        14,551        26,700        49,400       5.39%        9.39%       17.4%

Real Estate and Construction                         808,412        50,900        85,700       144,700       6.30%        9.97%       16.8%

Trade including Consumer, Retail and Services        643,900         8,900        20,000        38,600       1.38%        3.10%        5.9%

Transport, Storage and Communication                2,664,700       17,900        33,800        93,300       0.67%        1.26%        3.5%
Estimated Increase in Employment




                                                                                              8.9%
                                                                                              80700




                                                                   4.0%
                                                                    35500



                                           20760




                                  October - December 2010     January - June 2011   January 2011 - December 2011




Banking, Financial Services   The BFSI sector is expected to add 116,240
                              jobs in 2011.
and Insurance                 The stable and positive sentiment at the economic front continues
                              ?
                              to help the BFSI sector to grow further during the 4th Quarter of
                              2010. Responses from the BFSI companies indicate that almost
                              similar condition will prevail during the first two quarters of 2011
                              as well as for the entire year. The sector is cautiously optimistic
                              about growth of employment numbers.
                              ? of Repo and Reverse Repo rates by RBI on 25th January
                              The raise
                              2011 has caused an increase of Repo rate by 175 basis points and
                              Reverse Repo rate by 225 basis points, since March 2010. CRR has
                              increased by 100 basis points during the same time.
                              ? has remained a cause for concern over the past months
                              Inflation
                              and is expected to continue for a few more months to come.
                              However, the response to structural causes of inflation needs to be
                              through reallocation of resources across sectors. Short term
                              measures like interest rate hikes, though manage to contain
                              inflation to a moderate level are not strong enough to sustain
                              growth. .
                              The recent RBI report on the Micro Finance sector has
                              ?
                              recommended several checks to resolve the issues and improve
                              transparency. However, observations have also been made
                              regarding the “Recovery Culture” in the financial sector and its
                              adverse effects on the customers. This is an important observation
                              made by RBI, in view of the recent measures taken by the Andhra
                              Pradesh Government to regulate the recovery of loans from the
                              small borrowers by the MFIs. However, the drive towards financial
                              inclusion will certainly play a positive role in employment
                              generation in this sector.
                              Bank credit to commercial sector is increasing steadily, which is
                              ?
                              one of the major driving forces for the banking sector in the
                              country.
                              Insurance sector, both life and general, has witnessed a positive
                              ?
                              sentiment in the 4th Quarter as compared to the previous ones
                              and is expected to do better in coming months.




                                                Estimated            Expected              Expected
                                            December 2010           June 2011          December 2011
  Total No. of Jobs
                                               907,960              943,400               988,660
Estimated Increase in Employment



                                                                                        1.1%
                                                                                      107500




                                                           0.5%
                                                            51800




                                   24400




                          October - December 2010     January - June 2011   January 2011 - December 2011




Education, Training   The Education, Training and Consulting sector
                      is expected to add 107,500 jobs in 2011.
and Consulting        Education sector continued to contribute significantly to the
                      ?
                         employment base of the country during the last Quarter of 2010.
                      The sector is expected to grow at similar rate during the first
                      ?
                      couple of Quarters of 2011. However, the expectation regarding
                      growth for the entire calendar year of 2011 is slightly lower
                      compared to the first two Quarters of the year.
                      The regulatory ambiguity still remains the biggest impediment that
                      ?
                      holds back the sector’s transformation into one of country’s
                      largest industry segments.
                      ? by KPMG projects an investment potential of US$ 100
                      A study
                      billion in Education sector over the next five to six years. Going
                      forward, Venture Capitalists and Private Equity players will have a
                      role to play in the expansion of this sector.
                      A distinct shift can be observed in the approach of the students
                      ?
                      and their parents.. The tendency to opt for job oriented education,
                      rather than the general educational streams, has given immense
                      opportunity to the private players.
                      ? players are currently targeting the student base at Tier II
                      Private
                      and Tier III cities, in addition to the main metros. This move has
                      proved to be effective, since the government education
                      infrastructure is poor in many of these cities.




                                        Estimated            Expected              Expected
                                    December 2010           June 2011          December 2011
  Total No. of Jobs
                                      9,794,000            9,845,800             9,901,500
Estimated Increase in Employment



                                                                                      2.8%
                                                                                      24900




                                                            1.5%
                                                            13300




                                   6400




                          October - December 2010     January - June 2011   January 2011 - December 2011




Energy                The Energy sector is expected to add 24,900
                      jobs in 2011.
                      The Energy sector has remained weak during 4th quarter of 2010
                      ?
                      though marginal improvement was noticed as compared to the
                      previous quarter in terms of employment generation.
                      The expectations, as reported by the companies for the next two
                      ?
                      Quarters, as well as for the entire 2011, show us stable growth in
                      employment in spite of many encouraging policy announcements.
                      ? for Electricity and Coal has posted significantly lower growth
                      The IIP
                      rates from April to December 2010, compared to the same period
                      of 2009-10. Amongst the energy sub-sectors, only crude oil has
                      registered an impressive growth of more than 11 per cent during
                      April to December 2010 as compared to -1.4 per cent during the
                      same period of 2009-10. Petro products have also posted a positive
                      growth of 0.8 per cent against minus 1.2 per cent of the previous
                      year.
                      ? hike proposed by the Union Budget 2011-12 for the
                      A 61%
                      Renewable Energy sector should work as a booster for the Green
                      Energy companies. This is mainly due to the increased thrust being
                      given to Solar Energy utilization under the Solar Mission. The
                      proposal from the Government to spend Rs. 5 billion to set up Solar,
                      Small Hydro and Micro Power projects in the Ladakh region of
                      Jammu and Kashmir may also work as a boosting factor if
                      implemented.
                      The Central Ministry of Power has set an ambitious plan of “power
                      ?
                      for all by 2012”. The plan requires that the installed power
                      generation capacity to be increased form current 147,402 MW to
                      200,000 MW by 2012. This should provide some impetus to the
                      sector, to grow at a higher level and generate new employment
                      opportunities.
                      ? for renewable energy projects is expected to become easier
                      Funding
                      in India as banks and private equity investors begin to look at clean
                      energy projects as viable business propositions to invest in.
                      With inherent advantages such as engineering talent and low-cost
                      ?
                      manufacturing, India has the potential to be a leader in the clean-
                      technology industry. Areas of opportunity include Clean Coal
                      Technology and Solar Technology. The efficient building of
                      technologies needs power designers, energy auditors, energy
                      engineers and green building architects. Once the sector’s growth
                      path looks up, employment potentially increases.



                                          Estimated            Expected             Expected
                                     December 2010           June 2011          December 2011
  Total No. of Jobs
                                          895,500             908,800              920, 400
Estimated Increase in Employment



                                                                                       7.4%
                                                                                       248500




                                                            3.7%
                                                            125900




                                   64600




                          October - December 2010      January - June 2011   January 2011 - December 2011




Healthcare            The Healthcare sector is expected to add
                      248,500 jobs in 2011.
                      Healthcare sector remains as one of the leading employment
                      ?
                      providing sectors in the country contributing to more than 16% of
                      total estimated employment. The sector is poised to contribute
                      greatly to employment in next couple of quarters too.
                      The healthcare industry is growing at an unprecedented rate.
                      ?
                      Indians are, of late,prone to lifestyle related diseases and are vying
                      for better amenities. The healthcare industry in India is anticipated
                      to reach US$ 75 billion by 2012, with a significant growth during
                      the next one year. This sector, thus, will continue as the major
                      employment generating sector in India.
                      Penetration of health insurance has also been providing the
                      ?
                      organized healthcare sector the required boost.
                      ? up new healthcare facilities in tier II and III cities in India
                      Setting
                      are opening up new avenues for employment generation in this
                      the sector.
                      ? no inhibiting factor regarding foreign investment in
                      There is
                      healthcare industry unlike many other industries. The absence of
                      regulatory laws is also playing a positive role in the spreading of
                      the healthcare facilities across the states. Recognizing the need for
                      technological advances in this sector, Government has granted
                      many relaxations too. All these factors are boosting the growth of
                      the sector and in turn generating employment.
                      The increasing popularity of Medical tourism along with alternative
                      ?
                      therapies such as Homoeopathy, Ayurveda and the similar kinds
                      are also providing new opportunities for job creation.




                                           Estimated            Expected             Expected
                                     December 2010            June 2011          December 2011
  Total No. of Jobs
                                       3,377,652             3,503,552             3,626,152
Estimated Increase in Employment



                                                                                      3.6%
                                                                                      218200




                                                             1.9%
                                                           115200




                                   49100




                          October - December 2010     January - June 2011   January 2011 - December 2011




Hospitality           The Hospitality sector is expected to add
                      218,200 jobs in 2011.
                      Hospitality sector has again shown high and stable growth during
                      ?
                         last Quarter of 2010.
                      The expectations as reported by the hospitality companies reaffirm
                      ?
                      the optimism felt amongst the industry players. The employment
                      growth by the sector is expected to be further strengthened
                      during coming months.
                      ? number of approvals for new hotels and a large scale
                      A large
                      investment in hotel infrastructure in the major cities as well as tier
                      II and tier III cities have led to creation of significant number of
                      jobs at all levels.
                      ? Tourist Arrivals (FTAs) in India during October to December
                      Foreign
                      2010 was at 7.9 per cent, which was marginally lower compared
                      to the previous Quarter. But the sector players are optimistic about
                      the future.
                      ? Exchange Earnings (FEEs) from tourism had also increased
                      Foreign
                      significantly during 4th Quarter of 2010 compared to the same
                      period in the previous year.
                      Increased demand for tourism activities, both in domestic and
                      ?
                      international markets has resulted in big travel agencies and tour
                      operators recruiting on a large scale.
                      Substantial numbers of hospitality companies are trying to include
                      ?
                      various tourism products within their service portfolio. This has
                      also accentuated hiring by these companies at all levels.
                      According to the players in the Hospitality sector, Meetings,
                      ?
                      Incentives, Conferencing and Exhibitions (MICE) have become
                      major revenue generating activities for the sector. This has also
                      increased the need for hiring skilled manpower in this sector.




                                        Estimated            Expected              Expected
                                    December 2010           June 2011          December 2011
  Total No. of Jobs
                                      6,111,300            6,226,500             6,329,500
Estimated Increase in Employment



                                                                                           9.5%
                                                                                          183000




                                                               5.3%
                                                               100800




                                      52265




                             October - December 2010      January - June 2011   January 2011 - December 2011




Information Technology   The IT & ITES sector is expected to add
                         183,000 jobs in 2011.
and                      ? sectors have remained as one of the major job providers
                         IT & ITES

Information Technology   during the 4th Quarter of 2010. The responses from the surveyed
                         companies suggest that the sector will keep growing in 2011 as
                         well.
Enabled Services         According to NASSCOM, the IT-ITeS industry is India’s one of the
                         ?
                         largest employment generators in the organized sector creating
                         jobs for over 10 million people both directly and indirectly.
                         The spread of the IT-ITeS sector to the tier II and tier III cities has
                         ?
                         further widened the growth potential of the sector thereby
                         generating more employment.
                         ? in number of Rural BPOs has also contributed to the
                         Increase
                         sector’s role in increasing employment across the country.
                         However, the process of geographical dispersion of the industry is
                         ?
                         being adversely affected by the non-extension of the STPI scheme
                         and attendant tax incentives. A proactive role on part of the
                         government will lead to increased job creation in the sector.
                         Companies in this sector are consciously moving up the value
                         ?
                         chain in the journey of outsourcing, to stay competitive in the
                         global arena. This has impacted the employment trends in this
                         sector
                         ? in lateral job shifts among employees within the sector
                         Increase
                         has resulted in substantial increase in the salary levels, for the new
                         hires, as well as for existing employees.




                                              Estimated            Expected             Expected
                                        December 2010            June 2011          December 2011
  Total No. of Jobs
                                          1,918,865             2,019,665             2,101,865
Estimated Increase in Employment



                                                                                       6.0%
                                                                                        68400




                                                             2.9%
                                                             32800




                                   13800




                          October - December 2010      January - June 2011   January 2011 - December 2011




Manufacturing -       The Manufacturing - Machinery and
                      Equipment sector is expected to add 68,400
Machineries and       jobs in 2011.
Equipment             This sector also has experienced significant growth in terms of
                      ?
                      employment in the last Quarter of 2010 and also poised for
                      further growth in 2011.
                      All its sub-sectors have grown significantly during 2010-11 as
                      ?
                      compared to previous year.
                      Machinery & Equipment (other than Transport Equipment) has
                      ?
                      grown by more than 27 per cent during the first three Quarters of
                      2010-11, as against 15 per cent during same period of the
                      previous year.
                      Transport Equipment has grown by more than 35 per cent in
                      ?
                      2010-11 as against 17 per cent during the same period of 2009-
                      10.
                      However, higher inflation remains a cause for concern for a
                      ?
                      sustained long term success.
                      ? gap funding for the infrastructure projects by the
                      Viability
                      government can play a positive role for further growth of both this
                      sector as well as Non-Machinery Manufacturing sector.
                      Continuous demand for the products in the non-machinery
                      ?
                      manufacturing sector, in 2010 has provided a boost for this sector.
                      However, a lower growth rate of IIP in the sector in 2011 may
                      result in negative impact on the employment.
                      ? cost of fund, if continued, may also pose a threat for the
                      Higher
                      growth of this sector.




                                           Estimated            Expected             Expected
                                     December 2010            June 2011          December 2011
  Total No. of Jobs
                                       1,134,800             1,167,300             1,203,200
Estimated Increase in Employment



                                                                                         5.0%
                                                                                         223400




                                                              2.0%
                                                               93800




                                      39800




                             October - December 2010     January - June 2011   January 2011 - December 2011




Manufacturing -          The Manufacturing - Non-Machinery Products
                         sector is expected to add 223,400 jobs in
Non-machinery Products   2011.
                         The positive growth momentum that was witnessed during the
                         ?
                         third Quarter continued during the fourth Quarter as well. This is
                         expected to continue in 2011 as reported by the companies
                         surveyed.
                         ? the main reasons for the early recovery of the sector in
                         One of
                         India, compared to other emerging economies and developed
                         countries, is the market’s domestic demand rather than exports.
                         Sound macro-economic fundamentals and stimulus also played its
                         role in shaping the industry’s quick recovery.
                         The output of Basic Goods remained at the same level between
                         ?
                         April and December 2010 compared to the previous year, while
                         intermediate goods showed a marginal decline.
                         Consumer Goods sector has again posted a high level of growth
                         ?
                         of more than 21 per cent during April and December 2010
                         quarter.
                         The labour intensive industries such as Food products, Textile
                         ?
                         products, Leather and related products, Rubber, Plastic, Petroleum
                         & Coal products etc. have shown significant growth during 4th
                         Quarter as well as during the entire year of 2010.
                         Non-Metallic Mineral Products, Metal Products & Parts (except
                         ?
                         machineries and equipment) have also posted significantly high
                         growth compared to previous year.
                         ? factors together have added significant employment
                         All these
                         numbers to the country’s employment base.




                                           Estimated            Expected              Expected
                                       December 2010           June 2011          December 2011
  Total No. of Jobs
                                         4,508,000            4,601,800             4,731,400
Estimated Increase in Employment



                                                                                           9.3%
                                                                                           126100




                                                                 4.7%
                                                                 63600




                                       29200




                              October - December 2010      January - June 2011   January 2011 - December 2011




Media and Entertainment   The Media and Entertainment sector is
                          expected to add 126,100 jobs in 2011.
                          ? growth path envisaged for the sector, is expected to
                          Strong
                             continue in 2011.
                          The employment growth in this sector was higher in the fourth
                          ?
                          Quarter as compared to the previous three quarters. The responses
                          from the companies also indicate that it will further increase
                          during 2011.
                          Federation of Indian Chambers of Commerce and Industry (FICCI)
                          ?
                          is of the opinion that the Media and Entertainment industry will
                          grow at a compounded annual growth rate (CAGR) of 13 per cent
                          by 2014.
                          All positive factors such as regulations that allow foreign
                          ?
                          investment, the impetus from the optimistic economy, the digital
                          lifestyle of huge urban population of the country along with
                          higher disposable income and spending habits coupled with
                          opportunities thrown open by the advancements, are providing a
                          big lift to the industry.
                          ? foray of 3G on the Indian shores, mobile TV and gaming
                          With the
                          offer a great deal of promise to this industry’s growth
                          ? opened routes for foreign investment and the grant of an
                          Cinema
                          industry status has created a significant and positive impact for
                          employment generation. Entry of several foreign production
                          houses in recent months are also a big push to the industry’s
                          development.
                          Advertising revenues through television are expected to gross US$
                          ?
                          3.12 billion by 2013. In addition, digital advertising through
                          Internet and mobile phones is also gaining momentum. Online
                          advertising is projected to reach US$ 212 million in2011. All these
                          developments are paving way for new job generation in the
                          sector.
                          The animation industry is poised to expand greatly. Companies,
                          ?
                          such as Intel, Disney, Paramount, and Cartoon Network, are
                          looking to tap into this industry. This is due to the growth of
                          gaming and the real-time 3D sector. Employment base of this
                          sector is likely to increase significantly in view of these activities.




                                               Estimated            Expected             Expected
                                         December 2010            June 2011          December 2011
  Total No. of Jobs
                                           1,356,300             1,419,900             1,482,400
Estimated Increase in Employment



                                                                                     17.4%
                                                                                      40400




                                                            9.4%
                                                            26700




                                   14551




                          October - December 2010     January - June 2011   January 2011 - December 2011




Pharma                The Pharma sector is expected to add 49,400
                      jobs in 2011.
                      ?Pharma sector has been growing significantly and has
                      Indian
                      maintained the growth during the last quarter of 2010. The
                      expectations also show a large increase in employment generation
                      by this sector in 2011.
                      ? research and contract manufacturing systems are paving
                      Contract
                      new opportunities for the Indian pharmaceutical market. Indian
                      players have the opportunity now to participate in the global
                      generics growth story and benefit from it. Contract manufacturing
                      is growing at a very fast pace and is estimated to grow to US
                      $30billion, whereas contract research is estimated to reach US$6-
                      10 billion. This will definitely play a positive role in further
                      employment generation by the sector.
                      The factors such as growing middle class population, rapid
                      ?
                      urbanization, increase in lifestyle related diseases and penetration
                      of health insurance has led to dramatic growth in the Indian
                      pharmaceutical industry, which is expected to show double-digit
                      growth in the near future. There is also a growing demand for
                      skilled people in this sector, which was witnessed during the past
                      Quarters and is likely to continue in the future too.
                      ? the companies have expressed their concern over the
                      Some of
                      soaring inflation and high cost of borrowing in the current year.
                      This may affect the growth of the industry if it continues further.




                                        Estimated            Expected              Expected
                                    December 2010           June 2011          December 2011
  Total No. of Jobs
                                       284,351              311,051               333,751
Estimated Increase in Employment



                                                                                       16.8%
                                                                                       144700




                                                             9.9%
                                                             85700




                                   50900




                          October - December 2010      January - June 2011   January 2011 - December 2011




Real Estate and       The Real Estate and Construction sector is
                      expected to add 144,700 jobs in 2011.
Construction          The stable economic growth has put the Real Estate and
                      ?
                         Construction sector on the high growth path again.
                      Although the sector had experienced higher growth compared to
                      ?
                      previous couple of years, it was still lower than the expectation of
                      the sector players. The prime reason behind this is that the latent
                      demand has not entirely translated into the actual demand in the
                      market.
                      ? led to a stable but slightly lower growth expectation in
                      This has
                      terms of employment generation by the sector for the next couple
                      of Quarters and the sentiments for the year 2011 are a bit muted.
                      However, the Construction sector remained a big booster for the
                      ?
                      employment growth. The investment in construction sector
                      accounts for 11% of India’s GDP and nearly 50% of India’s Gross
                      Fixed Capital Formation.
                      Since Construction sector accounts for about 65% of the total
                      ?
                      investment in Infrastructure, it is expected to be the biggest
                      beneficiary. Due to the infrastructure development drive that the
                      country is currently witnessing, this sector is expected to generate
                      substantial number of jobs in the country.
                      ? level of retail and hospitality related activities are also
                      Higher
                      expected to contribute to employment generation.




                                           Estimated            Expected             Expected
                                     December 2010            June 2011          December 2011
  Total No. of Jobs
                                        859,312                914,500             1,004,022
Estimated Increase in Employment



                                                                                           5.6%
                                                                                           38600




                                                                 3.1%
                                                                 20000




                                        8900




                               October - December 2010     January - June 2011   January 2011 - December 2011




Trade including            The Trade including Consumer, Retail and
                           Services sector is expected to add 38,600 jobs
Consumer Retail Services   in 2011.
                           This sector was on a higher growth path during 4th quarter of
                           ?
                           2010, compared to the previous quarters. The expectations of the
                           companies depict, that during next couple of quarters and as well
                           as during the entire year 2011 strong growth trend will be
                           maintained on view of higher growth in international trade and
                           buoyant domestic market. .
                           ? retail sale in India is estimated at US$ 392.63 billion for
                           The total
                           2011 and is expected to reach US$ 674.37 billion by 2014. Strong
                           economic growth, population expansion, increasing wealth of
                           middle income group and rapid construction of organised retail
                           infrastructure are the triggers for the significant growth witnessed
                           by this sector. With the expanding middle and upper class
                           consumer base, there will be substantial opportunities for the
                           sector in India’s tier II and III cities.
                           ? global companies and expansion of their chains in
                           Entry of
                           different parts of the country has also been an encouraging factor
                           for this upbeat sentiment. Carrefour, the world’s second-largest
                           retailer, has opened its first cash-and-carry store in New Delhi.
                           Germany-based wholesale company Metro Cash & Carry (MCC)
                           opened its second wholesale centre at Uppal in Hyderabad, taking
                           its number of stores to six in the country. All such activities are
                           increasing the future potential for the sector and creating
                           opportunities for new employment generation across regions.
                           ? growth in world economy, especially in the developed
                           Higher
                           countries in 2010, as compared to the previous year has raised the
                           activity levels in this sector. India’s export has grown by more than
                           26 per cent between April and December 2010 and import has
                           grown by 24 per cent during the same period, which raises
                           immense hope for the sector. Increase in international trade will
                           further raise employment by this sector. During 2010-11 India’s
                           export has grown by more than 26 per cent during April to
                           December 2010 and import has grown by 24 per cent during the
                           same period which raises hope for the sector.




                                               Estimated          Expected              Expected
                                         December 2010           June 2011          December 2011
  Total No. of Jobs
                                            652,800              672,700               691,420
Estimated Increase in Employment



                                                                                         3.5%
                                                                                         93300




                                                               1.3%
                                                               33800




                                      17900




                             October - December 2010     January - June 2011   January 2011 - December 2011




Transport, Storage and   The Transport, Storage and Communication
                         sector is expected to add 93,000 jobs in 2011.
Communication            ? communication, this sector has again performed strongly
                         Led by
                            during 4th Quarter of 2010.
                         As reported by the companies surveyed the expectations for the
                         ?
                            next couple of quarters and for the entire 2011 remain optimistic.
                         New telephone connections have grown by about 13 per cent,
                         ?
                         compared to previous year. The flexibility in terms of number
                         portability is expected to increase the competition further,
                         amongst the service providers and in turn will lead to higher
                         employment generation in the coming months.
                         The transportation sector has shown a mixed pattern. The revenue
                         ?
                         earning goods traffic by railways was higher by 2.5 per cent
                         during the fourth quarter of 2010 as compared to previous
                         quarter. Total railway traffic has grown by 3.2 per cent from April
                         to December 2010.
                         ? railway sector has shown some improvement, the port
                         Though
                         sector has not picked up the growth momentum yet. The volume
                         of Cargo traffic has grown by only 1.1% during first three
                         Quarters of 2010-11 compared to the previous year.
                         Road transport and Civil Aviation sectors have witnessed strong
                         ?
                         growth momentum between April and December 2010.
                         Increased activity in logistics related industries is another big
                         ?
                         booster for employment growth in this sector.




                                           Estimated            Expected              Expected
                                       December 2010           June 2011          December 2011
  Total No. of Jobs
                                         2,682,600            2,716,400             2,775,900
city-wise employment outlook
Ahmedabad                                                                  Delhi & NCR
Hiring activities continued during the fourth Quarter of 2010, but         Significant hiring has taken place during the fourth quarter of 2010
at a lower level of less than 5%. According to the expectations of         also. This is likely to continue in 2011 at further higher rate. The
the companies covered under the survey, during 2011, the                   total new employment expected during the current year should be
employment generation may be slightly lower than that of 2010.             higher than compared to 2010. Almost every sector has registered
The sectors that performed well in terms of employment generation          high growth regarding employment generation. Amongst them
are Education, Machinery and Non-Machinery manufacturing,                  IT&ITES, Healthcare, Real Estate & Construction, Education, Training
Hospitality, Healthcare, Trade including CRS and IT&ITES.                  & Consulting and Trade including CRS are worth mentioning.

Bangalore                                                                  Hyderabad
Bangalore has witnessed continuous growth in terms of                      Positive growth momentum in hiring activities continued during the
employment generation for the fourth Quarter of 2010. A higher             fourth quarter of 2010.
level of employment generation in 2011, compared to 2010 is
expected in this city. Almost all sectors have posted good growth          Though Hyderabad has shown increasing hiring activities in the past
contributing to the city’ employment base. The expectation as              months, the expected employment generation in the city during
reported by the companies suggests further growth during 2011.             2011 may be marginally lower than that of 2010.

                                                                           Most of the sectors have shown substantial growth in employment.
Chennai                                                                    Amongst those IT&ITES, Pharma, Healthcare, Trade including CRS,
                                                                           Hospitality, Energy & Infrastructure, Transport, Storage &
Hiring was marginally lower during the fourth Quarter of 2010 as           Communication are the leading ones.
compared to expectations. However, a significant number of jobs
were generated during the period compared to the previous year
and the initial Quarters of 2010. Chennai is expected to experience
                                                                           Kolkata
a higher level of recruitment activity in 2011, compared to 2010.          After showing a stable trend in employment growth, Kolkata is
The major driving sectors were BFSI, Trade including CRS,                  expected to follow similar employment generation in 2011. Though
Healthcare, Real Estate and Construction, Media & Entertainment,           the economy is looking positive, in view of upcoming assembly
Manufacturing and Education, Research & Consulting sectors.                elections, the sector players are adopting a wait and watch policy
Positive momentum is expected in 2011 but at a slightly lower              2011. Banking, IT&ITES, Pharma, Trade including CRS, Real Estate &
growth rate. The upcoming State Assembly election might be one             Construction, Transportation, Storage & Communication,
reason, that has restricted the companies from speculating.                Hospitality and Manufacturing of Machinery and Equipment are the
     Jan - Dec 2011                                                        leading sectors in terms of employment generation.
     102,884           Jan - Dec 2011
                       102,616                                             Mumbai
      42,567
                        38,648                                             Mumbai also witnessed high growth in employment during the
                                                                           fourth quarter of 2010. The hiring activities are expected to be
                                                                           better in 2011. BFSI, IT&ITES, Transport, Storage & Communication,
                                                                           Real Estate & Construction, Media & Entertainment and Education,
                                                                           Training and Consulting are the leading sectors to contribute to
                                                                           Mumbai’s employment base.

                                                                           Pune
                                        Jan - Dec 2011
                                         68,134                            The strong positive growth momentum in hiring activities continued
                                                                           in Pune during the fourth quarter of 2010. In the year 2011, Pune is
                                         30,534                            expected to continue the same growth trajectory it exhibited during
      60,317            63,968                                             2010.. Though hiring took place across most of the sectors, IT&ITES,
                                                                           Media & Entertainment, Manufacturing of Machinery & Equipment
                                                                           and Education, Training & Consulting sectors have witnessed higher
                                                                           level of activitycompared to the other sectors.




                                         37,600

                                                                                                                     July - December 2011
                                                          Jan - Dec 2011                                             January - June 2011
                                                           31,759                                                    October - December 2010

                                                           16,368

                                                                              Jan - Dec 2011
                                                                               20,794
      28,101                                                                                    Jan - Dec 2011
                         25,251          24,897            15,391              9,535             14,720           Jan - Dec 2011
                                                                                                                   13,489
                                                                                                  8,278                             Jan - Dec 2011
                                                                                                                    5,777
                                                                              11,259                                                  7,527
      25251                                                                                       6,442             7,712            3,636
                                                            9,393                                                                                    2,178
                                                                                                                                     3,891
                                                                               4,356              4,554             3,818
     Mumbai           Delhi & NCR        Chennai          Kolkata            Bangalore            Pune           Hyderabad         Ahmedabad
Summary and Conclusion
This Ma Foi Randstad Employment Trends Survey (MEtS) has covered employment generation and other employment related
aspects during the 4th Quarter of 2010 and has alongside captured the expectations with regard to employment
opportunities for the first two Quarters as well as for the entire year 2011.

Ma Foi Randstad Employment Trends Survey for the 1st Quarter 2010 had presented a growing sense of optimism spreading
across sectors and cities. However, the optimism was shadowed with concerns regarding the sustainability of the growth. The
subsequent reports for 2nd and 3rd Quarters showed that with the strengthening of the economy the optimism of the initial
months of 2010 had grown further and was translated into higher level of hiring activities for most of the sectors and
locations. A stable upward growth coupled with several government stimuli to boost the economy created positive
sentiments and the industry sectors were optimistic.

The current survey report also asserts that industries are confident of a stable growth of the economy and expect the same to
continue in 2011. The inter-industry movement of manpower will gain momentum along with new hiring activities at the
entry level.

The employment base of almost every sector has grown substantially during the fourth Quarter of 2010 and is showing signs
of further stable growth in 2011. Healthcare, Hospitality, IT & ITES, Education, Training and Consulting, Manufacturing
sectors are amongst the key sectors contributing to India’s employment base.

The top sectors that are likely to generate more than 200,000 jobs in 2011 are Hospitality, Real Estate & Construction, IT &
ITeS and Media & Entertainment. In terms of growth percentage, we find that Pharma, Real Estate & Construction, IT & ITeS,
Media 7 Entertainment and BFSI sectors are likely to occupy the top slots. Energy is relatively a weak performer compared to
other sectors.

The employment has shown an increasing trend in most of the cities covered in the survey. Bangalore, Pune, Delhi & NCR and
Mumbai have shown substantial increase in their employment base. The current survey estimation suggests that a total
number of 1.6 million jobs are expected to be added to the employment base of the country during the year 2011.
Appendix
                                                                                        Estimated Average         Estimated Average          Expected Average
                                                                                                                                                                         Expected Average
   A-1: Increase in Wage Bills across Sectors                                             Increase during           Increase during         Increase during First
                                                                                                                                                                       Increase during 2011
                                                                                       3rd Quarter of 2010       4th Quarter of 2010       Two Quarters of 2011

  Banking, Finance Services & Insurance                                                       3.10 %                   3.60 %                      6.20 %                   11.20 %
  Education, Training and Consultancy                                                         2.90 %                   3.23 %                      7.56 %                   10.76 %
  Energy                                                                                      3.10 %                   2.32 %                      5.18 %                    8.82 %
  Healthcare                                                                                  2.90 %                   3.84 %                      6.52 %                   10.39 %
  Hospitality                                                                                 3.00 %                   3.10 %                      5.90 %                   10.00 %
  Information Technology & Information Technology Enabled Services                            3.20 %                   2.47 %                      6.50 %                   12.40 %
  Manufacturing - Machinery and Equipment                                                     3.10 %                   3.12 %                      5.72 %                   10.16 %
  Manufacturing - Non- Machinery Products                                                     2.30 %                   2.40 %                      5.64 %                   10.48 %
  Media & Entertainment                                                                       2.80 %                   2.80 %                      6.45 %                   11.19 %
  Pharma                                                                                      3.80 %                   2.50 %                      6.60 %                   11.20 %
  Real Estate and Construction                                                                3.70 %                   3.12 %                      5.83 %                   10.32 %
  Trade including Consumer, Retail and Services                                               3.00 %                   3.80 %                      7.60 %                   12.81 %
  Transport, Storage and Communication                                                        3.10 %                   3.62 %                      6.96 %                   10.99 %



                                                                   Estimated                   Estimated              Estimated                    Expected               Expected
   A-2: City-wise Total Employment                                Employment                  Employment             Employment                  Employment             Employment
                                                                 December 2009              September 2010          December 2010                 June 2011            December 2011


   Ahmedabad                                                         37,555                    44,287                    46,465                   50,355                     53,992
   Bangalore                                                        103,705                   117,245                   121,602                  132,860                    142,395
   Chennai                                                          308,329                   347,417                   372,314                  409,914                    440,448
   Delhi & NCR                                                      491,411                   561,125                   586,376                  650,344                    688,992
   Hyderabad                                                         71,267                    85,516                    89,334                   97,045                    102,823
   Kolkata                                                          140,807                   161,354                   170,747                  186,137                    202,505
   Mumbai                                                           558,464                   627,210                   655,311                  715,627                    758,195
   Pune                                                              50,752                    62,051                    66,605                   73,048                     81,325



                                                                                                                                                              Growth Rate
                                                                 Jan - Sep      Oct - Dec       Jan - Dec      Jan - June      Jan - Dec
   A-3: City-wise Increase in Employment                                                                                                          Oct - Dec     Dec 2010 -   During
                                                                   2010          2010             2010           2011            2011
                                                                                                                                                  2010 (%)    June 2011 (%) 2011 (%)


   Ahmedabad                                                      6,732         2,178            8,910          3,891           7,527                4.92            8.79        16.20
   Bangalore                                                     13,540         4,356           17,897         11,259          20,794                3.72            9.60        17.10
   Chennai                                                       39,088        24,897           63,985         37,600          68,134                7.17           10.82        18.30
   Delhi & NCR                                                   69,714        25,251           94,965         63,968         102,616                3.46           11.40        17.50
   Hyderabad                                                     14,249         3,818           18,067          7,712          13,489                4.46            9.02        15.10
   Kolkata                                                       20,517         9,393           29,910         15,391          31,759                5.82            9.54        18.60
   Mumbai                                                        68,746        28,101           96,847         60,317         102,884                4.48            9.62        15.70
   Pune                                                          11,299         4,554           15,853          6,442          14,720                7.34           10.38        22.10




                                                                               Estimated Average                          Expected Average
                                                                                                                                                                    Expected Average
   A-4: Expected Increase in Wage Bills across Cities                              Increase in                               Increase in
                                                                                                                                                                     Increase in 2011
                                                                              4th Quarter of 2010                   First Two Quarters of 2011


  Ahmedabad                                                                        3.1 %                                      5.7 %                                    10.6 %
  Bangalore                                                                        3.7 %                                      5.9 %                                    11.1 %
  Chennai                                                                          3.3 %                                      6.1 %                                    10.7 %
  Delhi & NCR                                                                      4.1 %                                      7.2 %                                    12.1 %
  Hyderabad                                                                        3.3 %                                      5.8 %                                    10.8 %
  Kolkata                                                                          3.7 %                                      6.5 %                                    10.6 %
  Mumbai                                                                           3.3 %                                      6.9 %                                    10.7 %
  Pune                                                                             3.7 %                                      6.8 %                                    12.4 %




    A-5: Estimated Proportion of Fresher/Experienced
                                                                                                             Proportion of Fresher (%)                Proportion of Experienced (%)
    Manpower across Sectors, December 2010


   Banking, Finance Services & Insurance                                                                             47.32 %                                        52.68 %
   Education, Training and Consultancy                                                                               62.54 %                                        37.46 %
   Energy                                                                                                            44.35 %                                        55.65 %
   Healthcare                                                                                                        56.70 %                                        43.30 %
   Hospitality                                                                                                       70.94 %                                        29.06 %
   Information Technology & Information Technology Enabled Services                                                  48.07 %                                        51.93 %
   Manufacturing – Machinery and Equipment                                                                           57.72 %                                        42.28 %
   Manufacturing - Non- Machinery Products                                                                           55.53 %                                        44.47 %
   Media & Entertainment                                                                                             63.35 %                                        36.65 %
   Pharma                                                                                                            47.72 %                                        52.28 %
   Real Estate and Construction                                                                                      57.11 %                                        42.89 %
   Trade including Consumer, Retail and Services                                                                     65.70 %                                        34.30 %
   Transport, Storage and Communication                                                                              67.87 %                                        32.13 %


Note: Fresher is considered as less than 3 years of experience
A-6: Estimated proportion of fresher and
                                                                                  Proportion of Fresher (%)                  Proportion of Experienced (%)
    Experienced Employees across Cities


   Ahmedabad                                                                                55.64 %                                          44.36 %
   Bangalore                                                                                55.37 %                                          44.63 %
   Chennai                                                                                  58.97 %                                          41.03 %
   Hyderabad                                                                                59.29 %                                          40.71 %
   Kolkata                                                                                  57.29 %                                          42.71 %
   Mumbai                                                                                   53.31 %                                          46.69 %
   Pune                                                                                     64.75 %                                          35.25 %
   Delhi NCR                                                                                51.85 %                                          48.15 %

Note: Fresher is considered as less than 3 years of experience


                                                                                         Public Limited                               Private Limited
    A-7: Estimated Proportion of Fresher/Experienced
    across Cites and Ownership, December 2010                                   Proportion of      Proportion of             Proportion of        Proportion of
                                                                                 Fresher (%)      Experienced (%)             Fresher (%)        Experienced (%)


   Ahmedabad                                                                    62.31 %              37.7 %                    53.9 %               46.1 %
   Bangalore                                                                    54.31 %              45.7 %                    55.5 %               44.5 %
   Chennai                                                                      62.77 %              37.2 %                    57.9 %               42.1 %
   Hyderabad                                                                    59.74 %              40.3 %                    59.1 %               40.9 %
   Kolkata                                                                      72.50 %              27.5 %                    54.1 %               45.9 %
   Mumbai                                                                       40.93 %              59.1 %                    64.4 %               35.6 %
   Pune                                                                         73.96 %              26.0 %                    63.3 %               36.7 %
   Delhi NCR                                                                    40.02 %              60.0 %                    54.6 %               45.4 %

Note: Fresher is considered as less than 3 years of experience




   A-8: Estimated Percentage of Work Outsourced Across Sectors, December 2010                             Percentage of work outsourced



  Banking, Finance Services & Insurance                                                                             11.2 %
  Education, Training and Consultancy                                                                               17.2 %
  Energy                                                                                                             7.0 %
  Healthcare                                                                                                         5.9 %
  Hospitality                                                                                                       13.0 %
  Information Technology & Information Technology Enabled Services                                                  16.7 %
  Manufacturing -Machinery and Equipment                                                                            16.1 %
  Manufacturing - Non- Machinery Products                                                                           15.3 %
  Media & Entertainment                                                                                             10.1 %
  Pharma                                                                                                             6.2 %
  Real Estate and Construction                                                                                      17.6 %
  Trade including Consumer, Retail and Services                                                                     15.0 %
  Transport, Storage and Communication                                                                              17.8 %
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Indicus Ma Foi Randstad Employment Trends Survey - Wave 1 - 2011

  • 1. Ma Foi Randstad Employment Trends Survey Wave 1 - 2011
  • 2. in this report... Indian Economy – on balanced growth path ? ? Methodology Data and ? Employment Generation Expected ? Financial Services and Insurance Banking, Education, Training and Consultancy ? Energy ? Healthcare ? Hospitality ? Information Technology & Information Technology Enabled Services ? Manufacturing - Machinery and Equipment ? Manufacturing - Non-Machinery Products ? Media and Entertainment ? Pharma ? Real Estate and Construction ? Trade including Consumer, Retail and Services ? Transport, Storage and Communication ? ? and Conclusion Summary Appendix ? A1 - Increase in wage bills across Sectors ? ? wise total Employment A2 - City ? wise increase in Employment A3 - City A4 - Expected Increase in wage bills across cities ? A5 - Estimated Proportion of Fresher/Experienced across Sectors (December 2010) ? A6 - Estimated proportion of Fresher and Experienced employees across Cities (December 2010) ? A7 – Estimated proportion of Fresher/Experienced across Sectors and Ownership (December 2010) ? A8 – Estimated Percentage of Work Outsourced Across Sectors (December 2010) ? The Ma Foi Randstad Employment Trends Survey (MEtS), conducted by Ma Foi Randstad, India’s No. 1 Integrated HR services company, is a study on the Indian employment trends and opportunities. Started in November 2004, MEtS was conducted once a year, till 2008. Considering the several dynamic shifts in employment, even within a year’s time, MEtS was therefore converted to a quarterly survey from 2010, to capture the changes in employment scenario in India from one quarter to another. The prime objective of this employment survey is to understand the employment trends in the organized sector on a quarterly basis. The present survey has captured the employment situation in the organized sector for the quarter of October 2010 to December 2010 and the likely scenario from January to June 2011. The study is based on the sample survey conducted for about 650 companies across different sectors of the economy. The feedback was gathered from the top HR personnel or from top management of the companies who could share the current and the likely scenario regarding employment related issues. The major parameter captured in the survey is the change in hiring pattern and employee strength. The report is divided into four sections. The first section (Section A) provides the background as well as an overview of the Indian Economy. Section B discusses the data and methodological aspects of the study. Section C provides a picture of the changing pattern of the employment for different sectors of the economy. This section also provides a snapshot of how the scenario is changing in select cities. The final section (Section D) highlights key issues.
  • 3. Dear Friend, Greetings from Ma Foi Randstad! The year 2010 saw major economies registering modest growth and India on a balanced growth path. India story gained primacy at the beginning of 2010, with the changing market scenarios across the world. The growing significance of the emerging markets like India and China, has led to many global corporations including these countries, in their growth and workforce strategies. Ma Foi Randstad Employment Survey [MEtS] is an initiative to assist the senior leaders in their workforce strategies. At the beginning of 2010, MEtS predicted creation of 1 million jobs in the organized sector through the year. Our year-end METS shows creation of 1.13 million jobs across 13 industry verticals. Healthcare, Hospitality, Real Estate, Construction, IT and ITeS sectors played a major role in 2010 in fuelling the growth and job creation. For 2011, we expect the trend to continue. We estimate creation of 1.6 million jobs across various sectors. We see a large number of these jobs happening in the Healthcare, Non- machinery Manufacturing, Hospitality, IT & ITeS and Real Estate & Construction sectors. While there is positivity in the air, we as the market leader in the HR services industry, see the “Employability Gap” as a challenge. I do hope that steps taken by the government and the industry will address this issue quickly and effectively. It is my pleasure to share with you the results of the Ma Foi Randstad Employment Trends Survey – 1st edition of 2011. I hope that you will find the report useful. Look forward to your valuable feedback and inputs. Warm Regards E. Balaji MD & CEO
  • 4. Indian Economy on a balanced growth path
  • 5. The January 2011 update of The World Economic Outlook The Index of Industrial production (IIP) has also registered by International Monitory Fund (IMF) has mentioned about significant higher growth during the last quarter of 2010. improved modest growth registered by the advanced Manufacturing has improved considerably during April to economies, which is also marked by high unemployment, December of 2010, compared to the previous quarters, sovereign debt risks and the relative higher level of while growth in energy sector was lower compared to the economic growth with some signs of optimism. For India, previous year. However, it is expected that a high base is 2010-11 has been a year of balanced growth. The official likely to keep the IIP growth low. Also, a somewhat volatile overall real GDP growth rate for the first half of the year pattern of IIP growth exhibited in recent months is a cause was 8.9 per cent. for concern. A high level of reported capacity utilization hints towards uneven patterns in demand from large The inflation rate continues to be high; a cause for concern infrastructure or development projects rather than usual for the economy. However, the year on year change in the stable economic activities as the reason for fluctuations in Wholesale Price Index was 8.4 per cent for the month of IIP growth. December 2010, a single digit inflation rate for the fifth consecutive month, after five months of double digit The service sector indicators reflect continuation of growth inflation. The Consumer Price Index for industrial workers momentum. Though the external demand remained had also dropped to single digit, which was a positive trend relatively weak, indicators related to transportation and for the economic outlook and was much below the financial sectors look reasonable. The external trade has expected level. gone up to US$ 27.9 billion in first half of the 2010-11 compared to US$ 55.9 billion during the corresponding Spatial distribution of rainfall at sub-division and district period of 2009-10. However, the cause for concern is the levels was significantly better in 2010-11 as compared to decline in gross as well as net FDI inflows. The Central the previous year. A favourable overall condition and price Government’s fiscal position has improved during April to environment have raised the expectation of higher December 2010 due to unexpected bonanza from 3G production, as well as productivity for various crops in telecom spectrum sale and better collection of tax and different parts of the country. A comfortable situation has non-tax revenues. led to small increase in the Wholesale Price Index for cereals, pulses, edible oils and sugar as compared to double digit growth in Wholesale Price Index for the same period in the previous year. Data Sources The study has used both primary and secondary data to arrive at different estimates. Secondary data from various sources have been used for this study. Historical data on the manufacturing sector has been culled out from various rounds of the Annual Survey of Industries (ASI) and publications of the Central Statistical Organization (CSO). Apart from these sources, the others used for the study are various surveys of the National Sample Survey Organization (NSSO), Labour Statistics of India and Statistical outline of India. The above sources have the advantage of almost universal coverage of the organized sector within their specific domains. However, data from most of these secondary sources are not up-to-date. Therefore the estimation procedure, to take care of this problem, is by using up-to-date figures on sectoral Gross Domestic Product (GDP) and Index of Industrial Production (IIP). Once estimates of base sectoral employment was obtained, the data captured through primary survey of about 650 firms across sectors were used to arrive at estimates on different parameters. Rigorous estimation procedures were used along with the primary survey data of the companies to estimate parameters for the fourth quarter of the year 2010 and expectations regarding the first two quarters of 2011. Coverage of Primary Survey Sl. No. Sector No. of companies covered 1. Banking, Financial Services and Insurance (BFSI) 50 2. Information Technology & Information Technology Enabled Services 46 3. Pharma 38 4. Healthcare 42 5. Trade including Consumer Retail Services 43 6. Energy 42 7. Transport, Storage and Communication 44 8. Real Estate and Construction 59 9. Hospitality 54 10. Media and Entertainment 39 11. Manufacturing of Non-Machinery Products 84 12. Manufacturing of Machineries and Equipment 72 13. Education, Training and Consultancy 40
  • 6. estimates of The outlook is more or less stable across sectors over the months. The optimism of early 2010 was further employment strengthened due to a positive economic outlook, but the recent political developments marked with scandals have made an impact on the overall business confidence, albeit generation in marginal. Employment generation has remained stable and upbeat in most of the sectors. However, continuous inflation, price of raw materials and intermediate industrial different sectors products, scams involving ministers and so on have created some caution in the minds of entrepreneurs. The movement of skilled workforce within the sector continued during the 4th Quarter of 2010. The change in employment across sectors is given in the table below. The employment scenario during any specific time period needs to be viewed from the perspective of various activities and at several fronts, for a considerable period. This section has presented the estimated employment numbers with expectations for different sectors of the Indian economy. It also lists some of the issues that might have an impact on the employment scenario, either directly or indirectly. This will help correlate between the trends observed regarding employment and economic as well as political fundamentals. Expected Employment Increase in Different Sectors Employment Total increase in employees Per cent increase Entire Entire Sectors 2011 2011 September Oct - Dec Jan - June Oct - Dec Jan - June 2010 2010 2011 2010 2011 Banking, Financial Services & Insurance 887,200 20,760 35,500 80,700 2.34% 4.00% 8.9% Education, Training and Consultancy 9,769,600 24,400 51,800 107,500 0.25% 0.53% 1.1% Energy 889,100 6,400 13,300 24,900 0.72% 1.50% 2.8% Healthcare 3,313,052 64,600 125,900 248,500 1.95% 3.73% 7.4% IT & ITeS 1,866,600 52,265 100,800 183,000 2.80% 5.25% 9.5% Manufacturing - Machinery and Equipment 1,121,000 13,800 32,500 68,400 1.23% 2.90% 6.0% Manufacturing - Non-Machinery Products 4,468,200 39,800 93,800 223,400 0.89% 2.10% 5.0% Media and Entertainment 1,327,100 29,200 63,600 126,100 2.20% 4.69% 9.3% Pharma 269,800 14,551 26,700 49,400 5.39% 9.39% 17.4% Real Estate and Construction 808,412 50,900 85,700 144,700 6.30% 9.97% 16.8% Trade including Consumer, Retail and Services 643,900 8,900 20,000 38,600 1.38% 3.10% 5.9% Transport, Storage and Communication 2,664,700 17,900 33,800 93,300 0.67% 1.26% 3.5%
  • 7. Estimated Increase in Employment 8.9% 80700 4.0% 35500 20760 October - December 2010 January - June 2011 January 2011 - December 2011 Banking, Financial Services The BFSI sector is expected to add 116,240 jobs in 2011. and Insurance The stable and positive sentiment at the economic front continues ? to help the BFSI sector to grow further during the 4th Quarter of 2010. Responses from the BFSI companies indicate that almost similar condition will prevail during the first two quarters of 2011 as well as for the entire year. The sector is cautiously optimistic about growth of employment numbers. ? of Repo and Reverse Repo rates by RBI on 25th January The raise 2011 has caused an increase of Repo rate by 175 basis points and Reverse Repo rate by 225 basis points, since March 2010. CRR has increased by 100 basis points during the same time. ? has remained a cause for concern over the past months Inflation and is expected to continue for a few more months to come. However, the response to structural causes of inflation needs to be through reallocation of resources across sectors. Short term measures like interest rate hikes, though manage to contain inflation to a moderate level are not strong enough to sustain growth. . The recent RBI report on the Micro Finance sector has ? recommended several checks to resolve the issues and improve transparency. However, observations have also been made regarding the “Recovery Culture” in the financial sector and its adverse effects on the customers. This is an important observation made by RBI, in view of the recent measures taken by the Andhra Pradesh Government to regulate the recovery of loans from the small borrowers by the MFIs. However, the drive towards financial inclusion will certainly play a positive role in employment generation in this sector. Bank credit to commercial sector is increasing steadily, which is ? one of the major driving forces for the banking sector in the country. Insurance sector, both life and general, has witnessed a positive ? sentiment in the 4th Quarter as compared to the previous ones and is expected to do better in coming months. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 907,960 943,400 988,660
  • 8. Estimated Increase in Employment 1.1% 107500 0.5% 51800 24400 October - December 2010 January - June 2011 January 2011 - December 2011 Education, Training The Education, Training and Consulting sector is expected to add 107,500 jobs in 2011. and Consulting Education sector continued to contribute significantly to the ? employment base of the country during the last Quarter of 2010. The sector is expected to grow at similar rate during the first ? couple of Quarters of 2011. However, the expectation regarding growth for the entire calendar year of 2011 is slightly lower compared to the first two Quarters of the year. The regulatory ambiguity still remains the biggest impediment that ? holds back the sector’s transformation into one of country’s largest industry segments. ? by KPMG projects an investment potential of US$ 100 A study billion in Education sector over the next five to six years. Going forward, Venture Capitalists and Private Equity players will have a role to play in the expansion of this sector. A distinct shift can be observed in the approach of the students ? and their parents.. The tendency to opt for job oriented education, rather than the general educational streams, has given immense opportunity to the private players. ? players are currently targeting the student base at Tier II Private and Tier III cities, in addition to the main metros. This move has proved to be effective, since the government education infrastructure is poor in many of these cities. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 9,794,000 9,845,800 9,901,500
  • 9. Estimated Increase in Employment 2.8% 24900 1.5% 13300 6400 October - December 2010 January - June 2011 January 2011 - December 2011 Energy The Energy sector is expected to add 24,900 jobs in 2011. The Energy sector has remained weak during 4th quarter of 2010 ? though marginal improvement was noticed as compared to the previous quarter in terms of employment generation. The expectations, as reported by the companies for the next two ? Quarters, as well as for the entire 2011, show us stable growth in employment in spite of many encouraging policy announcements. ? for Electricity and Coal has posted significantly lower growth The IIP rates from April to December 2010, compared to the same period of 2009-10. Amongst the energy sub-sectors, only crude oil has registered an impressive growth of more than 11 per cent during April to December 2010 as compared to -1.4 per cent during the same period of 2009-10. Petro products have also posted a positive growth of 0.8 per cent against minus 1.2 per cent of the previous year. ? hike proposed by the Union Budget 2011-12 for the A 61% Renewable Energy sector should work as a booster for the Green Energy companies. This is mainly due to the increased thrust being given to Solar Energy utilization under the Solar Mission. The proposal from the Government to spend Rs. 5 billion to set up Solar, Small Hydro and Micro Power projects in the Ladakh region of Jammu and Kashmir may also work as a boosting factor if implemented. The Central Ministry of Power has set an ambitious plan of “power ? for all by 2012”. The plan requires that the installed power generation capacity to be increased form current 147,402 MW to 200,000 MW by 2012. This should provide some impetus to the sector, to grow at a higher level and generate new employment opportunities. ? for renewable energy projects is expected to become easier Funding in India as banks and private equity investors begin to look at clean energy projects as viable business propositions to invest in. With inherent advantages such as engineering talent and low-cost ? manufacturing, India has the potential to be a leader in the clean- technology industry. Areas of opportunity include Clean Coal Technology and Solar Technology. The efficient building of technologies needs power designers, energy auditors, energy engineers and green building architects. Once the sector’s growth path looks up, employment potentially increases. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 895,500 908,800 920, 400
  • 10. Estimated Increase in Employment 7.4% 248500 3.7% 125900 64600 October - December 2010 January - June 2011 January 2011 - December 2011 Healthcare The Healthcare sector is expected to add 248,500 jobs in 2011. Healthcare sector remains as one of the leading employment ? providing sectors in the country contributing to more than 16% of total estimated employment. The sector is poised to contribute greatly to employment in next couple of quarters too. The healthcare industry is growing at an unprecedented rate. ? Indians are, of late,prone to lifestyle related diseases and are vying for better amenities. The healthcare industry in India is anticipated to reach US$ 75 billion by 2012, with a significant growth during the next one year. This sector, thus, will continue as the major employment generating sector in India. Penetration of health insurance has also been providing the ? organized healthcare sector the required boost. ? up new healthcare facilities in tier II and III cities in India Setting are opening up new avenues for employment generation in this the sector. ? no inhibiting factor regarding foreign investment in There is healthcare industry unlike many other industries. The absence of regulatory laws is also playing a positive role in the spreading of the healthcare facilities across the states. Recognizing the need for technological advances in this sector, Government has granted many relaxations too. All these factors are boosting the growth of the sector and in turn generating employment. The increasing popularity of Medical tourism along with alternative ? therapies such as Homoeopathy, Ayurveda and the similar kinds are also providing new opportunities for job creation. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 3,377,652 3,503,552 3,626,152
  • 11. Estimated Increase in Employment 3.6% 218200 1.9% 115200 49100 October - December 2010 January - June 2011 January 2011 - December 2011 Hospitality The Hospitality sector is expected to add 218,200 jobs in 2011. Hospitality sector has again shown high and stable growth during ? last Quarter of 2010. The expectations as reported by the hospitality companies reaffirm ? the optimism felt amongst the industry players. The employment growth by the sector is expected to be further strengthened during coming months. ? number of approvals for new hotels and a large scale A large investment in hotel infrastructure in the major cities as well as tier II and tier III cities have led to creation of significant number of jobs at all levels. ? Tourist Arrivals (FTAs) in India during October to December Foreign 2010 was at 7.9 per cent, which was marginally lower compared to the previous Quarter. But the sector players are optimistic about the future. ? Exchange Earnings (FEEs) from tourism had also increased Foreign significantly during 4th Quarter of 2010 compared to the same period in the previous year. Increased demand for tourism activities, both in domestic and ? international markets has resulted in big travel agencies and tour operators recruiting on a large scale. Substantial numbers of hospitality companies are trying to include ? various tourism products within their service portfolio. This has also accentuated hiring by these companies at all levels. According to the players in the Hospitality sector, Meetings, ? Incentives, Conferencing and Exhibitions (MICE) have become major revenue generating activities for the sector. This has also increased the need for hiring skilled manpower in this sector. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 6,111,300 6,226,500 6,329,500
  • 12. Estimated Increase in Employment 9.5% 183000 5.3% 100800 52265 October - December 2010 January - June 2011 January 2011 - December 2011 Information Technology The IT & ITES sector is expected to add 183,000 jobs in 2011. and ? sectors have remained as one of the major job providers IT & ITES Information Technology during the 4th Quarter of 2010. The responses from the surveyed companies suggest that the sector will keep growing in 2011 as well. Enabled Services According to NASSCOM, the IT-ITeS industry is India’s one of the ? largest employment generators in the organized sector creating jobs for over 10 million people both directly and indirectly. The spread of the IT-ITeS sector to the tier II and tier III cities has ? further widened the growth potential of the sector thereby generating more employment. ? in number of Rural BPOs has also contributed to the Increase sector’s role in increasing employment across the country. However, the process of geographical dispersion of the industry is ? being adversely affected by the non-extension of the STPI scheme and attendant tax incentives. A proactive role on part of the government will lead to increased job creation in the sector. Companies in this sector are consciously moving up the value ? chain in the journey of outsourcing, to stay competitive in the global arena. This has impacted the employment trends in this sector ? in lateral job shifts among employees within the sector Increase has resulted in substantial increase in the salary levels, for the new hires, as well as for existing employees. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 1,918,865 2,019,665 2,101,865
  • 13. Estimated Increase in Employment 6.0% 68400 2.9% 32800 13800 October - December 2010 January - June 2011 January 2011 - December 2011 Manufacturing - The Manufacturing - Machinery and Equipment sector is expected to add 68,400 Machineries and jobs in 2011. Equipment This sector also has experienced significant growth in terms of ? employment in the last Quarter of 2010 and also poised for further growth in 2011. All its sub-sectors have grown significantly during 2010-11 as ? compared to previous year. Machinery & Equipment (other than Transport Equipment) has ? grown by more than 27 per cent during the first three Quarters of 2010-11, as against 15 per cent during same period of the previous year. Transport Equipment has grown by more than 35 per cent in ? 2010-11 as against 17 per cent during the same period of 2009- 10. However, higher inflation remains a cause for concern for a ? sustained long term success. ? gap funding for the infrastructure projects by the Viability government can play a positive role for further growth of both this sector as well as Non-Machinery Manufacturing sector. Continuous demand for the products in the non-machinery ? manufacturing sector, in 2010 has provided a boost for this sector. However, a lower growth rate of IIP in the sector in 2011 may result in negative impact on the employment. ? cost of fund, if continued, may also pose a threat for the Higher growth of this sector. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 1,134,800 1,167,300 1,203,200
  • 14. Estimated Increase in Employment 5.0% 223400 2.0% 93800 39800 October - December 2010 January - June 2011 January 2011 - December 2011 Manufacturing - The Manufacturing - Non-Machinery Products sector is expected to add 223,400 jobs in Non-machinery Products 2011. The positive growth momentum that was witnessed during the ? third Quarter continued during the fourth Quarter as well. This is expected to continue in 2011 as reported by the companies surveyed. ? the main reasons for the early recovery of the sector in One of India, compared to other emerging economies and developed countries, is the market’s domestic demand rather than exports. Sound macro-economic fundamentals and stimulus also played its role in shaping the industry’s quick recovery. The output of Basic Goods remained at the same level between ? April and December 2010 compared to the previous year, while intermediate goods showed a marginal decline. Consumer Goods sector has again posted a high level of growth ? of more than 21 per cent during April and December 2010 quarter. The labour intensive industries such as Food products, Textile ? products, Leather and related products, Rubber, Plastic, Petroleum & Coal products etc. have shown significant growth during 4th Quarter as well as during the entire year of 2010. Non-Metallic Mineral Products, Metal Products & Parts (except ? machineries and equipment) have also posted significantly high growth compared to previous year. ? factors together have added significant employment All these numbers to the country’s employment base. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 4,508,000 4,601,800 4,731,400
  • 15. Estimated Increase in Employment 9.3% 126100 4.7% 63600 29200 October - December 2010 January - June 2011 January 2011 - December 2011 Media and Entertainment The Media and Entertainment sector is expected to add 126,100 jobs in 2011. ? growth path envisaged for the sector, is expected to Strong continue in 2011. The employment growth in this sector was higher in the fourth ? Quarter as compared to the previous three quarters. The responses from the companies also indicate that it will further increase during 2011. Federation of Indian Chambers of Commerce and Industry (FICCI) ? is of the opinion that the Media and Entertainment industry will grow at a compounded annual growth rate (CAGR) of 13 per cent by 2014. All positive factors such as regulations that allow foreign ? investment, the impetus from the optimistic economy, the digital lifestyle of huge urban population of the country along with higher disposable income and spending habits coupled with opportunities thrown open by the advancements, are providing a big lift to the industry. ? foray of 3G on the Indian shores, mobile TV and gaming With the offer a great deal of promise to this industry’s growth ? opened routes for foreign investment and the grant of an Cinema industry status has created a significant and positive impact for employment generation. Entry of several foreign production houses in recent months are also a big push to the industry’s development. Advertising revenues through television are expected to gross US$ ? 3.12 billion by 2013. In addition, digital advertising through Internet and mobile phones is also gaining momentum. Online advertising is projected to reach US$ 212 million in2011. All these developments are paving way for new job generation in the sector. The animation industry is poised to expand greatly. Companies, ? such as Intel, Disney, Paramount, and Cartoon Network, are looking to tap into this industry. This is due to the growth of gaming and the real-time 3D sector. Employment base of this sector is likely to increase significantly in view of these activities. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 1,356,300 1,419,900 1,482,400
  • 16. Estimated Increase in Employment 17.4% 40400 9.4% 26700 14551 October - December 2010 January - June 2011 January 2011 - December 2011 Pharma The Pharma sector is expected to add 49,400 jobs in 2011. ?Pharma sector has been growing significantly and has Indian maintained the growth during the last quarter of 2010. The expectations also show a large increase in employment generation by this sector in 2011. ? research and contract manufacturing systems are paving Contract new opportunities for the Indian pharmaceutical market. Indian players have the opportunity now to participate in the global generics growth story and benefit from it. Contract manufacturing is growing at a very fast pace and is estimated to grow to US $30billion, whereas contract research is estimated to reach US$6- 10 billion. This will definitely play a positive role in further employment generation by the sector. The factors such as growing middle class population, rapid ? urbanization, increase in lifestyle related diseases and penetration of health insurance has led to dramatic growth in the Indian pharmaceutical industry, which is expected to show double-digit growth in the near future. There is also a growing demand for skilled people in this sector, which was witnessed during the past Quarters and is likely to continue in the future too. ? the companies have expressed their concern over the Some of soaring inflation and high cost of borrowing in the current year. This may affect the growth of the industry if it continues further. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 284,351 311,051 333,751
  • 17. Estimated Increase in Employment 16.8% 144700 9.9% 85700 50900 October - December 2010 January - June 2011 January 2011 - December 2011 Real Estate and The Real Estate and Construction sector is expected to add 144,700 jobs in 2011. Construction The stable economic growth has put the Real Estate and ? Construction sector on the high growth path again. Although the sector had experienced higher growth compared to ? previous couple of years, it was still lower than the expectation of the sector players. The prime reason behind this is that the latent demand has not entirely translated into the actual demand in the market. ? led to a stable but slightly lower growth expectation in This has terms of employment generation by the sector for the next couple of Quarters and the sentiments for the year 2011 are a bit muted. However, the Construction sector remained a big booster for the ? employment growth. The investment in construction sector accounts for 11% of India’s GDP and nearly 50% of India’s Gross Fixed Capital Formation. Since Construction sector accounts for about 65% of the total ? investment in Infrastructure, it is expected to be the biggest beneficiary. Due to the infrastructure development drive that the country is currently witnessing, this sector is expected to generate substantial number of jobs in the country. ? level of retail and hospitality related activities are also Higher expected to contribute to employment generation. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 859,312 914,500 1,004,022
  • 18. Estimated Increase in Employment 5.6% 38600 3.1% 20000 8900 October - December 2010 January - June 2011 January 2011 - December 2011 Trade including The Trade including Consumer, Retail and Services sector is expected to add 38,600 jobs Consumer Retail Services in 2011. This sector was on a higher growth path during 4th quarter of ? 2010, compared to the previous quarters. The expectations of the companies depict, that during next couple of quarters and as well as during the entire year 2011 strong growth trend will be maintained on view of higher growth in international trade and buoyant domestic market. . ? retail sale in India is estimated at US$ 392.63 billion for The total 2011 and is expected to reach US$ 674.37 billion by 2014. Strong economic growth, population expansion, increasing wealth of middle income group and rapid construction of organised retail infrastructure are the triggers for the significant growth witnessed by this sector. With the expanding middle and upper class consumer base, there will be substantial opportunities for the sector in India’s tier II and III cities. ? global companies and expansion of their chains in Entry of different parts of the country has also been an encouraging factor for this upbeat sentiment. Carrefour, the world’s second-largest retailer, has opened its first cash-and-carry store in New Delhi. Germany-based wholesale company Metro Cash & Carry (MCC) opened its second wholesale centre at Uppal in Hyderabad, taking its number of stores to six in the country. All such activities are increasing the future potential for the sector and creating opportunities for new employment generation across regions. ? growth in world economy, especially in the developed Higher countries in 2010, as compared to the previous year has raised the activity levels in this sector. India’s export has grown by more than 26 per cent between April and December 2010 and import has grown by 24 per cent during the same period, which raises immense hope for the sector. Increase in international trade will further raise employment by this sector. During 2010-11 India’s export has grown by more than 26 per cent during April to December 2010 and import has grown by 24 per cent during the same period which raises hope for the sector. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 652,800 672,700 691,420
  • 19. Estimated Increase in Employment 3.5% 93300 1.3% 33800 17900 October - December 2010 January - June 2011 January 2011 - December 2011 Transport, Storage and The Transport, Storage and Communication sector is expected to add 93,000 jobs in 2011. Communication ? communication, this sector has again performed strongly Led by during 4th Quarter of 2010. As reported by the companies surveyed the expectations for the ? next couple of quarters and for the entire 2011 remain optimistic. New telephone connections have grown by about 13 per cent, ? compared to previous year. The flexibility in terms of number portability is expected to increase the competition further, amongst the service providers and in turn will lead to higher employment generation in the coming months. The transportation sector has shown a mixed pattern. The revenue ? earning goods traffic by railways was higher by 2.5 per cent during the fourth quarter of 2010 as compared to previous quarter. Total railway traffic has grown by 3.2 per cent from April to December 2010. ? railway sector has shown some improvement, the port Though sector has not picked up the growth momentum yet. The volume of Cargo traffic has grown by only 1.1% during first three Quarters of 2010-11 compared to the previous year. Road transport and Civil Aviation sectors have witnessed strong ? growth momentum between April and December 2010. Increased activity in logistics related industries is another big ? booster for employment growth in this sector. Estimated Expected Expected December 2010 June 2011 December 2011 Total No. of Jobs 2,682,600 2,716,400 2,775,900
  • 20. city-wise employment outlook Ahmedabad Delhi & NCR Hiring activities continued during the fourth Quarter of 2010, but Significant hiring has taken place during the fourth quarter of 2010 at a lower level of less than 5%. According to the expectations of also. This is likely to continue in 2011 at further higher rate. The the companies covered under the survey, during 2011, the total new employment expected during the current year should be employment generation may be slightly lower than that of 2010. higher than compared to 2010. Almost every sector has registered The sectors that performed well in terms of employment generation high growth regarding employment generation. Amongst them are Education, Machinery and Non-Machinery manufacturing, IT&ITES, Healthcare, Real Estate & Construction, Education, Training Hospitality, Healthcare, Trade including CRS and IT&ITES. & Consulting and Trade including CRS are worth mentioning. Bangalore Hyderabad Bangalore has witnessed continuous growth in terms of Positive growth momentum in hiring activities continued during the employment generation for the fourth Quarter of 2010. A higher fourth quarter of 2010. level of employment generation in 2011, compared to 2010 is expected in this city. Almost all sectors have posted good growth Though Hyderabad has shown increasing hiring activities in the past contributing to the city’ employment base. The expectation as months, the expected employment generation in the city during reported by the companies suggests further growth during 2011. 2011 may be marginally lower than that of 2010. Most of the sectors have shown substantial growth in employment. Chennai Amongst those IT&ITES, Pharma, Healthcare, Trade including CRS, Hospitality, Energy & Infrastructure, Transport, Storage & Hiring was marginally lower during the fourth Quarter of 2010 as Communication are the leading ones. compared to expectations. However, a significant number of jobs were generated during the period compared to the previous year and the initial Quarters of 2010. Chennai is expected to experience Kolkata a higher level of recruitment activity in 2011, compared to 2010. After showing a stable trend in employment growth, Kolkata is The major driving sectors were BFSI, Trade including CRS, expected to follow similar employment generation in 2011. Though Healthcare, Real Estate and Construction, Media & Entertainment, the economy is looking positive, in view of upcoming assembly Manufacturing and Education, Research & Consulting sectors. elections, the sector players are adopting a wait and watch policy Positive momentum is expected in 2011 but at a slightly lower 2011. Banking, IT&ITES, Pharma, Trade including CRS, Real Estate & growth rate. The upcoming State Assembly election might be one Construction, Transportation, Storage & Communication, reason, that has restricted the companies from speculating. Hospitality and Manufacturing of Machinery and Equipment are the Jan - Dec 2011 leading sectors in terms of employment generation. 102,884 Jan - Dec 2011 102,616 Mumbai 42,567 38,648 Mumbai also witnessed high growth in employment during the fourth quarter of 2010. The hiring activities are expected to be better in 2011. BFSI, IT&ITES, Transport, Storage & Communication, Real Estate & Construction, Media & Entertainment and Education, Training and Consulting are the leading sectors to contribute to Mumbai’s employment base. Pune Jan - Dec 2011 68,134 The strong positive growth momentum in hiring activities continued in Pune during the fourth quarter of 2010. In the year 2011, Pune is 30,534 expected to continue the same growth trajectory it exhibited during 60,317 63,968 2010.. Though hiring took place across most of the sectors, IT&ITES, Media & Entertainment, Manufacturing of Machinery & Equipment and Education, Training & Consulting sectors have witnessed higher level of activitycompared to the other sectors. 37,600 July - December 2011 Jan - Dec 2011 January - June 2011 31,759 October - December 2010 16,368 Jan - Dec 2011 20,794 28,101 Jan - Dec 2011 25,251 24,897 15,391 9,535 14,720 Jan - Dec 2011 13,489 8,278 Jan - Dec 2011 5,777 11,259 7,527 25251 6,442 7,712 3,636 9,393 2,178 3,891 4,356 4,554 3,818 Mumbai Delhi & NCR Chennai Kolkata Bangalore Pune Hyderabad Ahmedabad
  • 21. Summary and Conclusion This Ma Foi Randstad Employment Trends Survey (MEtS) has covered employment generation and other employment related aspects during the 4th Quarter of 2010 and has alongside captured the expectations with regard to employment opportunities for the first two Quarters as well as for the entire year 2011. Ma Foi Randstad Employment Trends Survey for the 1st Quarter 2010 had presented a growing sense of optimism spreading across sectors and cities. However, the optimism was shadowed with concerns regarding the sustainability of the growth. The subsequent reports for 2nd and 3rd Quarters showed that with the strengthening of the economy the optimism of the initial months of 2010 had grown further and was translated into higher level of hiring activities for most of the sectors and locations. A stable upward growth coupled with several government stimuli to boost the economy created positive sentiments and the industry sectors were optimistic. The current survey report also asserts that industries are confident of a stable growth of the economy and expect the same to continue in 2011. The inter-industry movement of manpower will gain momentum along with new hiring activities at the entry level. The employment base of almost every sector has grown substantially during the fourth Quarter of 2010 and is showing signs of further stable growth in 2011. Healthcare, Hospitality, IT & ITES, Education, Training and Consulting, Manufacturing sectors are amongst the key sectors contributing to India’s employment base. The top sectors that are likely to generate more than 200,000 jobs in 2011 are Hospitality, Real Estate & Construction, IT & ITeS and Media & Entertainment. In terms of growth percentage, we find that Pharma, Real Estate & Construction, IT & ITeS, Media 7 Entertainment and BFSI sectors are likely to occupy the top slots. Energy is relatively a weak performer compared to other sectors. The employment has shown an increasing trend in most of the cities covered in the survey. Bangalore, Pune, Delhi & NCR and Mumbai have shown substantial increase in their employment base. The current survey estimation suggests that a total number of 1.6 million jobs are expected to be added to the employment base of the country during the year 2011.
  • 22. Appendix Estimated Average Estimated Average Expected Average Expected Average A-1: Increase in Wage Bills across Sectors Increase during Increase during Increase during First Increase during 2011 3rd Quarter of 2010 4th Quarter of 2010 Two Quarters of 2011 Banking, Finance Services & Insurance 3.10 % 3.60 % 6.20 % 11.20 % Education, Training and Consultancy 2.90 % 3.23 % 7.56 % 10.76 % Energy 3.10 % 2.32 % 5.18 % 8.82 % Healthcare 2.90 % 3.84 % 6.52 % 10.39 % Hospitality 3.00 % 3.10 % 5.90 % 10.00 % Information Technology & Information Technology Enabled Services 3.20 % 2.47 % 6.50 % 12.40 % Manufacturing - Machinery and Equipment 3.10 % 3.12 % 5.72 % 10.16 % Manufacturing - Non- Machinery Products 2.30 % 2.40 % 5.64 % 10.48 % Media & Entertainment 2.80 % 2.80 % 6.45 % 11.19 % Pharma 3.80 % 2.50 % 6.60 % 11.20 % Real Estate and Construction 3.70 % 3.12 % 5.83 % 10.32 % Trade including Consumer, Retail and Services 3.00 % 3.80 % 7.60 % 12.81 % Transport, Storage and Communication 3.10 % 3.62 % 6.96 % 10.99 % Estimated Estimated Estimated Expected Expected A-2: City-wise Total Employment Employment Employment Employment Employment Employment December 2009 September 2010 December 2010 June 2011 December 2011 Ahmedabad 37,555 44,287 46,465 50,355 53,992 Bangalore 103,705 117,245 121,602 132,860 142,395 Chennai 308,329 347,417 372,314 409,914 440,448 Delhi & NCR 491,411 561,125 586,376 650,344 688,992 Hyderabad 71,267 85,516 89,334 97,045 102,823 Kolkata 140,807 161,354 170,747 186,137 202,505 Mumbai 558,464 627,210 655,311 715,627 758,195 Pune 50,752 62,051 66,605 73,048 81,325 Growth Rate Jan - Sep Oct - Dec Jan - Dec Jan - June Jan - Dec A-3: City-wise Increase in Employment Oct - Dec Dec 2010 - During 2010 2010 2010 2011 2011 2010 (%) June 2011 (%) 2011 (%) Ahmedabad 6,732 2,178 8,910 3,891 7,527 4.92 8.79 16.20 Bangalore 13,540 4,356 17,897 11,259 20,794 3.72 9.60 17.10 Chennai 39,088 24,897 63,985 37,600 68,134 7.17 10.82 18.30 Delhi & NCR 69,714 25,251 94,965 63,968 102,616 3.46 11.40 17.50 Hyderabad 14,249 3,818 18,067 7,712 13,489 4.46 9.02 15.10 Kolkata 20,517 9,393 29,910 15,391 31,759 5.82 9.54 18.60 Mumbai 68,746 28,101 96,847 60,317 102,884 4.48 9.62 15.70 Pune 11,299 4,554 15,853 6,442 14,720 7.34 10.38 22.10 Estimated Average Expected Average Expected Average A-4: Expected Increase in Wage Bills across Cities Increase in Increase in Increase in 2011 4th Quarter of 2010 First Two Quarters of 2011 Ahmedabad 3.1 % 5.7 % 10.6 % Bangalore 3.7 % 5.9 % 11.1 % Chennai 3.3 % 6.1 % 10.7 % Delhi & NCR 4.1 % 7.2 % 12.1 % Hyderabad 3.3 % 5.8 % 10.8 % Kolkata 3.7 % 6.5 % 10.6 % Mumbai 3.3 % 6.9 % 10.7 % Pune 3.7 % 6.8 % 12.4 % A-5: Estimated Proportion of Fresher/Experienced Proportion of Fresher (%) Proportion of Experienced (%) Manpower across Sectors, December 2010 Banking, Finance Services & Insurance 47.32 % 52.68 % Education, Training and Consultancy 62.54 % 37.46 % Energy 44.35 % 55.65 % Healthcare 56.70 % 43.30 % Hospitality 70.94 % 29.06 % Information Technology & Information Technology Enabled Services 48.07 % 51.93 % Manufacturing – Machinery and Equipment 57.72 % 42.28 % Manufacturing - Non- Machinery Products 55.53 % 44.47 % Media & Entertainment 63.35 % 36.65 % Pharma 47.72 % 52.28 % Real Estate and Construction 57.11 % 42.89 % Trade including Consumer, Retail and Services 65.70 % 34.30 % Transport, Storage and Communication 67.87 % 32.13 % Note: Fresher is considered as less than 3 years of experience
  • 23. A-6: Estimated proportion of fresher and Proportion of Fresher (%) Proportion of Experienced (%) Experienced Employees across Cities Ahmedabad 55.64 % 44.36 % Bangalore 55.37 % 44.63 % Chennai 58.97 % 41.03 % Hyderabad 59.29 % 40.71 % Kolkata 57.29 % 42.71 % Mumbai 53.31 % 46.69 % Pune 64.75 % 35.25 % Delhi NCR 51.85 % 48.15 % Note: Fresher is considered as less than 3 years of experience Public Limited Private Limited A-7: Estimated Proportion of Fresher/Experienced across Cites and Ownership, December 2010 Proportion of Proportion of Proportion of Proportion of Fresher (%) Experienced (%) Fresher (%) Experienced (%) Ahmedabad 62.31 % 37.7 % 53.9 % 46.1 % Bangalore 54.31 % 45.7 % 55.5 % 44.5 % Chennai 62.77 % 37.2 % 57.9 % 42.1 % Hyderabad 59.74 % 40.3 % 59.1 % 40.9 % Kolkata 72.50 % 27.5 % 54.1 % 45.9 % Mumbai 40.93 % 59.1 % 64.4 % 35.6 % Pune 73.96 % 26.0 % 63.3 % 36.7 % Delhi NCR 40.02 % 60.0 % 54.6 % 45.4 % Note: Fresher is considered as less than 3 years of experience A-8: Estimated Percentage of Work Outsourced Across Sectors, December 2010 Percentage of work outsourced Banking, Finance Services & Insurance 11.2 % Education, Training and Consultancy 17.2 % Energy 7.0 % Healthcare 5.9 % Hospitality 13.0 % Information Technology & Information Technology Enabled Services 16.7 % Manufacturing -Machinery and Equipment 16.1 % Manufacturing - Non- Machinery Products 15.3 % Media & Entertainment 10.1 % Pharma 6.2 % Real Estate and Construction 17.6 % Trade including Consumer, Retail and Services 15.0 % Transport, Storage and Communication 17.8 %
  • 24. HR Statistical Research We offer comprehensive research consulting that helps our clients in informed decision making. Our team of dedicated research professionals use proven research methods to gather data, interpret it and prepare a comprehensive and valuable report for the client. Some of our research services include: Benchmarking HR practices involves recruitment strategies, ? innovations in retention policies and performance management systems. India entry strategy helps global clients set shop in India. We ? support clients by providing them research support for location, people and operations. Factor costing is a comparative study of locations ? (cities) in terms of factor costs - infrastructure, availability of people, technology and public facilities among others. ? pool analysis helps in the Resource assessment. If you are looking for statistical research assistance, please write to us at sales.enquiry@mafoirandstad.com or call us at +91 44 61016101
  • 25. about Ma Foi Randstad Ma Foi Randstad is an international HR service provider servicing world class companies across the globe. Started in 1992, the company has grown into a full spectrum HR services provider for clients worldwide. It has helped generate career opportunities for more than 3,20,000 individuals in 36 countries and has worked for over 250 Fortune 500 organizations. Ma Foi Randstad offers the broadest HR services portfolio ranging from Search, Selection, Staffing, Consulting, Outsourcing, Training and HR Automation. The organization has a vast network of offices across the country to be within reach of candidates and flexi workers. Ma Foi Randstad continues to focus on developing customized and innovative HR services, leveraging on its unique strengths of geographical presence and end-to-end capability across all HR service functions. about Randstad Randstad specializes in solutions in the field of flexible work and human resources services. Our services range from regular temporary staffing and permanent placement to inhouse, professionals, search & selection, and HR Solutions. Since acquiring Vedior in 2008, the Randstad Group is one of the leading HR services providers in the world with top three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Mexico, the Netherlands, Poland, Portugal, Spain, Switzerland and the UK, as well as major positions in Australia and the United States. End 2010 Randstad had approximately 27,500 employees working from close to 4,200 branches and inhouse locations in 43 countries around the world. Randstad generated a revenue of € 14.2 billion in 2010. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded. For more information see www.randstad.com Indicus Analytics is an economics research and data analysis firm based in New Delhi. Indicus examines many aspects of the Indian economy both at the national and sub- national level It conducts monitoring and evaluation studies, indexation and ratings, as well as policy research. The endeavour of this research is to use it to broaden the public policy debate to promote liberalism and the mechanisms of the market for the stimulation of growth in India. The extension of the competitive market mechanism of resource allocation to the economy as a whole requires rigorous and robust understanding of institutions that will facilitate the extension. Indicus research thus focuses on the institutional capabilities as well as the regulatory processes of these institutions. Our research services have been used by academia, government, research organizations, civil society, media, international institutions and industry. Academic institutions such as Harvard, Cambridge, Stanford Universities; national and international government organizations such as RBI, Finance Commission, DFID, USAID, various ministries; international organizations such as World Bank, UNICEF, UNDP; media groups such as India Today, Outlook, Indian Express; industry such as IKEA, Microsoft, VISA; consulting firms such as McKinsey, BCG, E&Y; NGOs and civil society organizations such as National Foundation of India, Liberty Institute have been some of our key sponsors. Indicus started in December 2000 and has since become India's premier economics research firm. National and international corporate bodies, industry associations, governments, academia and media houses have used our research to better understand the Indian economy and markets. Key decision-makers such as the President of India Dr. A.P.J Abdul Kalam, the Prime Minister Dr. Manmohan Singh and the Finance Minister Mr. P. Chidambaram have referred to Indicus' work. Constant interaction with national and international experts and our ongoing non-funded research activities are the key factors that enable us to maintain a high quality of output. Our persistent endeavor to keep abreast of new developments in research methodology gives us the ability to bring out fresh insights from otherwise intractable information. Most important factor behind our success has been our ability to triangulate between (i) the objectives and motivations of the sponsor, (ii) information availability and robust methodologies, and (iii) structure of the Indian economy. Apart from quantitative economic research of secondary data, Indicus conducts large scale surveys, qualitative analysis, indexation, forecasting, evaluation and monitoring, publishes white papers and policy briefs.
  • 26. for more details please write to sales.enquiry@mafoirandstad.com or call us at +91 44 61016101 Corporate Office: Ma Foi Management Consultants Ltd. 49, Cathedral Road Chennai 600 086. India www.mafoirandstad.com