SlideShare une entreprise Scribd logo
1  sur  11
Télécharger pour lire hors ligne
Indigo102  © 2010,[object Object],Specialists in developing, marketing and commercialising mobile services,[object Object]
Indigo102 © 2010,[object Object],8 Core Principles of MOBILE,[object Object]
1,[object Object],Indigo102 © 2010,[object Object],MOBILE is already a reality that is growing by the day,[object Object]
2,[object Object],Indigo102 © 2010,[object Object],MOBILE is another channel  but it has very different characteristics to fixed online,[object Object]
3,[object Object],Indigo102 © 2010,[object Object],MOBILE =COMMUNICATION & SOCIAL,[object Object],Both natural parts of our life,[object Object]
4,[object Object],Indigo102 © 2010,[object Object],PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important,[object Object]
5,[object Object],Indigo102 © 2010,[object Object],ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results,[object Object]
6,[object Object],Indigo102 © 2010,[object Object],DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers,[object Object]
7,[object Object],Indigo102 © 2010,[object Object],REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value,[object Object]
8,[object Object],Indigo102 © 2009,[object Object],REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable,[object Object]
Indigo102  © 2010,[object Object],To find out how we can support you in deliveringsignificant value from mobile get in touch.,[object Object],e: martin@indigo102.com,[object Object]

Contenu connexe

En vedette

Mobile Advertising - making money from mobile
Mobile Advertising - making money from mobileMobile Advertising - making money from mobile
Mobile Advertising - making money from mobileMartin Wilson
 
A virtual trip below my house
A virtual trip below my houseA virtual trip below my house
A virtual trip below my houselevavie
 
What advertising can do for mobile location based services
What advertising can do for mobile location based servicesWhat advertising can do for mobile location based services
What advertising can do for mobile location based servicesMartin Wilson
 
How can advertising fund and create LBS?
How can advertising fund and create LBS?How can advertising fund and create LBS?
How can advertising fund and create LBS?Martin Wilson
 
5 Modi Per Migliorare l'esperienza dei vostri potenziali clienti
5 Modi Per Migliorare l'esperienza dei vostri potenziali clienti5 Modi Per Migliorare l'esperienza dei vostri potenziali clienti
5 Modi Per Migliorare l'esperienza dei vostri potenziali clientiBedandBreakfastMania
 
The future of publishing June 2010
The future of publishing June 2010The future of publishing June 2010
The future of publishing June 2010Martin Wilson
 
Are You On Targetstair[1]
Are You On Targetstair[1]Are You On Targetstair[1]
Are You On Targetstair[1]Kiryn
 
Mobile Applications and Mobile Advertising
Mobile Applications and Mobile AdvertisingMobile Applications and Mobile Advertising
Mobile Applications and Mobile AdvertisingMartin Wilson
 
Earobics Powerpoint Msu
Earobics Powerpoint MsuEarobics Powerpoint Msu
Earobics Powerpoint MsuKiryn
 
Failure Of Cake PHP
Failure Of Cake PHPFailure Of Cake PHP
Failure Of Cake PHPY.Okada
 

En vedette (11)

Mobile Advertising - making money from mobile
Mobile Advertising - making money from mobileMobile Advertising - making money from mobile
Mobile Advertising - making money from mobile
 
A virtual trip below my house
A virtual trip below my houseA virtual trip below my house
A virtual trip below my house
 
Mobileweb Company
Mobileweb CompanyMobileweb Company
Mobileweb Company
 
What advertising can do for mobile location based services
What advertising can do for mobile location based servicesWhat advertising can do for mobile location based services
What advertising can do for mobile location based services
 
How can advertising fund and create LBS?
How can advertising fund and create LBS?How can advertising fund and create LBS?
How can advertising fund and create LBS?
 
5 Modi Per Migliorare l'esperienza dei vostri potenziali clienti
5 Modi Per Migliorare l'esperienza dei vostri potenziali clienti5 Modi Per Migliorare l'esperienza dei vostri potenziali clienti
5 Modi Per Migliorare l'esperienza dei vostri potenziali clienti
 
The future of publishing June 2010
The future of publishing June 2010The future of publishing June 2010
The future of publishing June 2010
 
Are You On Targetstair[1]
Are You On Targetstair[1]Are You On Targetstair[1]
Are You On Targetstair[1]
 
Mobile Applications and Mobile Advertising
Mobile Applications and Mobile AdvertisingMobile Applications and Mobile Advertising
Mobile Applications and Mobile Advertising
 
Earobics Powerpoint Msu
Earobics Powerpoint MsuEarobics Powerpoint Msu
Earobics Powerpoint Msu
 
Failure Of Cake PHP
Failure Of Cake PHPFailure Of Cake PHP
Failure Of Cake PHP
 

Dernier

Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 

Dernier (20)

Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 

Indigo102 core principles when thinking mobile (june 10)

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.