Next wave of spending in Digital Marketing and the drivers of change in this space

1. DIGITAL MARKETING Trend 2015
DRIVERS OF CHANGE IN THE DIGITAL GAME
iDeb @iDoTwt

2. Small is the new big
Companies are
becoming smaller – a
laptop is all you need
to start your next
digital idea
Source: Google

3. Apple Watch
Digital Marketing Impact
 Reach the right person at the right time will be
significantly more individualized
 Relevance / usefulness of ads become important
– empower both consumer and advertisers to
place ads in another channel
 Geofences will become a part of daily
advertising – get attention of consumer whose
proximity to targeted shop
 Offline metrics will become integrated with
online data
Source: http://www.launchdigitalmarketing.com/mobile/three-ways-the-apple-watch-will-change-digital-marketing/
http://www.businessinsider.in/Apple-Watch-Will-Control-Nearly-Half-Of-The-Entire-Smartwatch-Market-By-2017/articleshow/45799588.cms
http://globenewswire.com/news-release/2015/02/10/704752/0/en/Global-Smartwatch-Market-Size-Global-Trends-Company-Profiles-Segmentation-and-Forecasts-2013-2020.html
Apple Watch Will Control ~ ½ The Entire Smartwatch Market By 2017
global Smartwatch market has a potential to reach $32.9 billion by 2020

4. Smart TV – ad trend and impact
 Ad targeting and relevance are keys to driving impact – 67%
respondents indicate that they have engaged or would consider
engaging with a Smart TV ad because it advertises products/brands
they are interested in
 More than traditional TV – download and upload Apps , engaging
 the study found that full-package ads are most effective
YuMe and LG research

5. GAMIFICATION
 Marketing with fun
 Gamification's biggest contribution to the digital marketing landscape is that it lowers the
cost of engagement
 Per Accenture , seven elements are especially significant
Status ---- Milestones --- Competition ---- Rankings
Social connectedness --- Immersion reality --- Personalization
http://www.accenture.com/us-en/outlook/Pages/outlook-journal-2013-why-gamification-is-serious-business.aspx
gamification sector will be worth $5.5B by 2018
Advergaming

6. Google wallet vs. Apple Pay
 At very initial stage of adoption
 Awareness on rise about the digital wallet concept –
opportunity for marketers to reach consumer
 Security Remains a Top Concern That Can Be Addressed
More Clearly by Wallet Marketers
 65% tech insiders believe smartphone payments will
overtake cash/credit card payment by 2020
lead to effective consumer acquisition
and engagement that will drive store
traffic …possible !
Source: Mobile cause

7. 2014 INTERNET LANSCAPE INDIA
who is next in trend in the digital space in INDIA…..watch this space