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Lisa Houghton - Modern History Attractions Update Presentation

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Lisa Houghton - Modern History Attractions Update Presentation. Presented at Queen St Mill Textile Museum - 31st March 2011

FormationDivertissement et humour
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Welcome Queen Street Mill Textile Museum 31 March 2010
Agenda 12:00 Modern History Update 12:15 Lunch 13:00 Museum Tour 13:45 Coffee/ tea break 14:00 Rachel Morris – Metaphor – introduction from James Rebanks 14:45 Dan McMullan - Amaze PR 15.30 Close
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What have we been up to…. ,[object Object]
Rebrand – from this
Rebrand – to this
Website – from this
Website – to this
Social media
 
Advertising Visit Manchester – city map, MCR magazine, Group Travel Guide LBTB – 6 page editorial in Visitor Guide Cumbria Tourism – Visitor Guide Visit Chester and Cheshire – Visitor Guide Family history press - BBC History, WDYTYA Magazine, Your Family Tree
Exhibitions Who Do You Think You Are Live Feb 25 - 27 Great Days Out Fair - 5 March
Partnership campaigns Subtitle
Partnership campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Partnership campaigns ,[object Object],[object Object],[object Object],[object Object]
Our performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2011 Activity - Partnership campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2011 Activity - Partnership campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
2011 Activity – Domestic Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
2011 Activity – Domestic Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative execution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative execution – print
Creative execution – outdoor
Creative execution – online
Creative execution – web landing page
Creative execution – web landing page
2011 Activity – Domestic Campaign ,[object Object],[object Object],[object Object],[object Object]
2011 Activity – Domestic Campaign ,[object Object],[object Object],[object Object]
PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional support ,[object Object],[object Object]
How you can help us ,[object Object],[object Object],[object Object]
How you can help us ,[object Object],[object Object],[object Object]

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Lisa Houghton - Modern History Attractions Update Presentation

Notes de l'éditeur

  1. Partnership with East Lancashire Railway, Bury, Rossendale and Rochdale Council to develop new creative to promote ELR and surrounding destination and attractions. Partnership with LBTB on summer family campaign
  2. Partnership with East Lancashire Railway, Bury, Rossendale and Rochdale Council to develop new creative to promote ELR and surrounding destination and attractions. Partnership with LBTB on summer family campaign
  3. Activity has supported approx 50 venues specifically through partnerships, leaflets etc
  4. Partnership with The Lowry on the Unlocking Salford Quays art installation project. Partnership with Visit Manchester on Germanwings short breaks campaign
  5. Partnership with The Lowry on the Unlocking Salford Quays art installation project. Partnership with Visit Manchester on Germanwings short breaks campaign
  6. Impacting on visitor spend
  7. Personal recommendation