TV Connect CEE Istanbul 2012 with INEA's presentation: "Social TV and Word of Mouth as a Viable Marketing Strategy for an Operator"

1. limited free passes Available
for service providers
The only major TV event in the region that
encompasses the full value chain in the tv delivery ecosystem.
“ Outstanding networking opportunity; cameral atmosphere
and local markets diversity. Highly recommended!
“
Mirek Smyk, GM, MSCG
Previously known as
9th - 10th October 2012 : Marmara Taksim, Istanbul, Turkey
The Future of TV Starts Now.
“
• pavlina Kvapilova,
40+ service provider speakers include: Director New Media Division,
czech televizion
• robert Berza,
Head of Internet Division, • Adam Bakowski,
cMe, (Central European Media Enterprises) Director,
onet.pl
• ramazan demir,
VP Strategy and Business Development, • Andrey Kholodny,
turk telekom Director of Media Products,
rostelecom, Russia
• phillip luff,
VP Country Manager for Emerging
• irina cazacu,
Business, discovery communications
Product Development Manager,
• Adrian Jezina, Member of the Board for romtelecom, Romania
Multimedia, Cloud and Fixed access
network, vipnet, and CEO B.net • vadi dipci,
TV and New Media Services,
• ognen firfov, turkcell
CSO, Makedonski telekom Ad - dt Group,
Macedonia
• Gökçe demirtaş,
• inna shalyto, Group Account Director,
CEO, stream (former omlet.ru), Mediacom
Russia
• vassilis seferidis,
• daniel vondracek, Director, European Business
Senior Content Manager, Development, samsung
telefonica o2, Czech Republic electronics europe
eastern european Market
Analyst insight inside!
Delegate Bag Sponsor Gold Sponsor Silver Sponsor Fruit Sponsor
reGister online At www.tvconnectevent.com/easterneurope

2. dAy
1
tuesday 9th october 2012
15:00 content Monetising opportunities via
Best Practise Business Drivers OTT Opportunities and Effects Media players
behind TV Service in Eastern Europe on Local TV Markets • Opportunities for increased revenues
for operators
• Monetising opportunities through
08:30 registration and coffee 11:40 creating the perfect content offering co-branding
for ott service providers • Achieving fully connected media
09:10 informa Welcome and environment
speed networking session • The advantages of an OTT provider
ott platform
to reach multiple screens Konstantin dyshlevoy, CEO, dune hd,
09:15 chairman’s introduction • Adding mobility to enhance viewer
experience 15:20 panel discussion: the opportunities
Karim taga, Managing Partner, Global TIME • Overcoming Licensing Limitations and challenges for Multiscreen otttv,
Practise, Arthur d. lile, Austria for Content on Several Screens connected tv and connected devices
9:20 Keynote presentation: technology enabling inna shalyto, CEO, stream (formerly • Developing the multiplay strategy for
service innovation in Broadcasters omlet.ru), Russia existing broadband customers
• Aracting new customers through
content provider
• How technology affects consumer habits?
dedicated campaigns
ce Manufacturer
• Finding out the optimum level of 12:00 leading innovations and trends • How to integrate middleware to
entertainment the consumer wants in the new Media industry recognise users moving between
• Puing the viewer in the centre of aention • Understanding the end user demands screens
• Offering easy content discovery to offer tailored services on tablets • Pushing out linear content to mobile
Broadcaster
yasemin Ahiskali, Director of Business & and smart devices devices: mobile smart phones, tablets
Strategy Development, Zedpas Media, Turkey • Utilising Social Networks to get and other handheld devices
to know your customers beer Adam Bakowski, Director, onet.pl, Poland
9:40 Keynote presentation: • Offering backlog catalogue to boost vadi dipçin, New Media Department,
trendseing vod and streaming services revenue generating opportunities turkcell, Turkey
in cee through subscription Models • Drawing from localised content to Additional panellists soon to be announced
reach audiences across the world
• Offering the right mix of linear channels,
VoD titles, and sport transmissions to pavlina Kvapilova, Director New Media
increase customer base Division, czech televizion, Czech Republic 16:00 networking lunch Break & exhibition visit
• Maintaining exclusivity to help gain
12:20 enhancing the viewers’ experience by 16:30 content providers’ & network owners’
Broadcaster
competitive edge
• Exclusive webisodes of key local delivering hd on-demand, internet and partnerships in the delivery chain
productions and exclusive shows for Mobile platforms • Responding to main criteria considered
content provider
Voyo across CME to increase stickiness • Offering Value Added services by consumers when selecting their Pay
• Achieving full multiplatform coverage to boost the relationship of viewers TV provider
telecom operator
by offering VoD to PC, iPad, and with our channels • Offering the right content according to
Smart TV sets • What is the value for broadcasters user preferences
• Introducing recurrence as payment offering OTT services? • Considering the multiple screens and
option selection of devices
• The importance to diversify to survive • Pay TV providers and Content Providers
robert Berza, Head of Internet Division,
cMe (Central European Media Enterprises), levente Málnay, CEO, chello central joining efforts to build a “win-win” scenario
Czech Republic europe, Hungary irina cazacu, Product Development
Manager, romtelecom, Romania
12:40 panel discussion:
10:00 Keynote presentation: Which Business Models work Best for
Generating new revenue streams 16:50 local content providers going Global and
otttv service? subscription, reaching communities across the World
through solid Multi-screen strategy on-demand, Advertisement led?
• Penetration of Smart Devices driving the • How to make OTT appealing for Pay TV • Overcoming technical hurdles by
demand for Multiscreen services • Is there a “silver bullet” business model selecting the right partners
telecom Broadcaster
content provider
• Convenience of catch up and content that will increase returns and secure • Ensuring seamless and intuitive user
shiing driving the quick adoption of future success? experience on all platforms (TV,
Multiscreen • How OTT enhances Pay TV services smartphone, tablet)
• Content disintermediation and • What is the benefit of offering OTT • Offering unique content to appeal to a
unbundling to allow for beer services in a Pay TV model? large consumer base across the world
audience connectivity sanin Kahvedzic, Head of Services Aleksandar samardziev, Chief Editor,
• Multiscreen driving broadband Department in BH Line at Bh telecom, tv Kiss, Macedonia
consumption and increasing ARPU Bosnia & Herzegovina
ramazan demir, VP Strategy and Panellists from Stream (Former Omlet.Ru), CME,
Business Development, turk telekom, 17:10 panel discussion:
Sinema TV, Maxdome soon to be announced
Turkey Multiplatform tv services delivered
Anywhere through satellite providers
13:10 networking lunch Break & exhibition visit
10:20 pricing, Bundling and Advertising • Utilising Hybrid Services – IP/Satellite
campaigns to Broaden Market share as means to achieve True HD
AT&T
iPad
experience
• Adjusting price packages and IPTV Bringing Content to Every • Enhancing the Telco offering by high
services to align with consumer demand quality satellite distribution
• Increasing the amount of content
Screen in the Home
• Increase end user’s TV experience
accessed through the Catch Up service • Monetizing the full offer with over 100
for triple-play bundles % coverage
• Offering Mobile Internet & Free HBO 14:40 Assessing the Advantages and
content for the largest packages disadvantages of connected tvs and stBs norbert Willems, Vice President & Chief
• Increasing consumer base and Regional Officer Central Western Europe &
• TV replacement cycle vs. content Turkey, ses, Luxembourg
ce Manufacturer
customer satisfaction innovation cycle irina cazacu, Product Development
ognen firfov, Chief Sales Officer, • Role of STBs in emerging markets Manager, romtelecom, Romania
Makedonski telekom Ad - dt Group, Additional panellists soon to be announced
Macedonia • Service usage paerns on connected TVs
and STBs
• Content distribution in the home 17:40 end of day one
10:40 networking lunch Break & exhibition visit Senior representative, Amino technologies

3. dAy
2
Wednesday 10th october 2012
iPad
Adding Mobility to TV Achieving Quality of Experience Defining Social TV and Its Impact
Viewing Experience through Innovative Architecture on Content Consumption
08:30 registration and coffee 11:40 overcoming integration challenges and 14:50 social tv and Word of Mouth as a viable
seing up a triple play value Added Marketing strategy for pay tv operator
09:10 informa Welcome and service successfully
speed networking session • Social media in TV value chain - impact
telecom operator
• Achieving Network Visibility for Fast and on content distribution
Reliable Troubleshooting • Using social media and word of mouth
09:15 chairman’s introduction
Broadcaster
• Content Delivery Networks to become to promote growth of revenue stream
rob Gallagher, Principal Analyst, the Answer to all Quality related and as a marketing tool for content
Head of Broadband & TV Research challenges recommendation and two-way
informa telecoms & Media, UK • Offering a user friendly billing service communication with customer
managed via internet • How social media influence pay TV
9:20 Keynote presentation: operator’s set-top box hardware /
Alexandr yesayan, General Director, soware policy
Morphing iptv and ott Business in russia Ucom, Armenia
• Bringing multiple screens to end users pawel fecko, Sales and Customer Care
Director, ineA, Poland
telecom operator
seamlessly 12:00 Utilising network Background to offer
• Integrating social networks to improve seamless experience Across Multiple
content discovery experience platforms 15:10 new Media Advertising in the
• Companion screen interaction to enable connected content space
users to share info on what they are • Overcoming technical challenges
Advertising Agency
through highly trained technical staff • Reaching targeted audiences through
telecom operator
watching with friends relevant adverts
• Offering storage in the cloud to back-up • Maximising revenues through the
advantage of quality of experience • Strategies to create media services based
user generated content on analytical approach of consumer data
• Creating a good consumer proposition • Increasing revenues to content providers
Andrey Kholodny, Director of Media with a balanced price and quality of
Products, rostelecom, Russia • Differentiating from competitors
service through innovation
• Hybrid future for network owners and
9:40 Keynote presentation: broadcasters Gökçe demirtaş, Group Account Director,
Making the Most of new platforms Mediacom, Turkey
for content providers daniel vondracek, Senior Content
Manager, telefonica o2, Czech Republic 15:30 panel discussion:Why do recommendation
• Multiple screens to encourage content engines for tv content Make sense?
consumption • How does a backend need to be
• Using the advantage of Social Media 12:20 tv Without Borders: how can innovative
content provider
structured to not only recommend the
to refer content to specific circle of delivery Methods enrich Audience next best movie, but the next best
connections Understanding of World events communication /CRM message going
• Entertainment as the core driver out to a customer?
for technology uptake • Two-way partnerships between local
• Offering immersive experience news channels and international sebastian Becker, Managing Partner,
broadcasters - boosting quality and [tbb*] thebrainbehind Gmbh, Germany
through new services like HD, OTT and Additional panellists soon to be announced
second screens building audience reach
• How social media is transforming
phillip luff, VP Country Manager news-gathering 16:00 networking lunch Break & exhibition visit
for Emerging Business, • Offering powerful user experience
discovery communications,UK across different screens (text on tablet –
video on TV) Connected Devices and Their
• Puing the means of distribution into 4 3 2 1
Impact on TV Services
10:00 Keynote presentation: the hands of the audience – how the
taking content on the tablet or smart device lessons of piracy can be put to a more
• Offering fluid experiences as part of positive use 16:30 the latest smart tv innovations
telecom operator
multiplatform offering Wesley eremenko-dodd, Head of from samsung
• Achieving perfectly engineered flow Business Development, celebro Media, UK • New services and smart interaction to
ce Manufacturer
between various screens and interface pave the way for innovative content
• Enabling synchronised and 12:40 panel discussion: • Sharing premium content inside the
complimentary service working how to Gain a competitive Advantage house without infringing content rights
simultaneously by offering an Appealing service • Simplicity in installation to increase
appeal for consumers
yaman Alpata, Director of Digital Media • Features like Cloud based photo and
Marketing, ttnet, Turkey Video Storage offered to increase vassilis seferidis, Director, European
telecom operator
service appeal Business Development,
samsung electronics europe, UK
10:20 Keynote presentation: • Overcoming security issues when
trt’s new Media Business strategy transferring content across the screens 16:50 tv set Manufacturers and Games consoles
to show future forward leadership • Promoting services as an important part to increase the reach of content providers
• The impact of media convergence to of building the client base
ce Manufacturer
• Educating through marketing in a simple • Assessing the connected TV effect
Broadcaster
broadcasters sweeping the market
• Making use of the momentum to capture and user friendly way • What will be gained and what will be
user imagination srdzan segvic, Head of Multimedia lost in a truly global TV environment?
• Maximising ROI from this new Services Development Department, • Connected Devices and Smart TVs
revenue stream Bh telecom d.d., Bosnia & Herzegovina to Challenge the current Value Chain
Mehmed colak, Editor in Chief, Additional panellists to include company renaud di francesco, Senior Representative,
trt, Turkey representatives from ttnet, trt, deutsche sony
telekom
10:40 networking lunch Break & exhibition visit 17:20 Achieving true next Generation tv
13:10 networking lunch Break & exhibition visit • Defining the next-gen experience and
Afternoon chair: creating next-gen TV
Keep up to date... Mirek smyk, Managing Director, MscG,
• Offering true high definition content
on all screens and networks
and CEE President at connected tv • Examining the impact of novelty devices
Marketing Association, Romania on the approach of content creation
• Managing the relationships between
14:30 Building the Multiscreen triple play content providers, CE manufacturers
facebook twier youtube linkedin strategy in an evolving video industry and network owners
TV Connect @tvconnect TV Connect TV Connect Adrian Jezina, Atif Unaldi, IPTV President & IT Group
cable
Event Series event Event Series EurAsia Member of the Board for Director, Media sa, Turkey
#tvconnectee East Europe Multimedia, Cloud and Fixed access
network at vipnet and CEO, B.net 17:40 close of conference

4. your Most cost effective Meeting
investment for the european region!
= Reserved
Delegate Bag Sponsor
Gold Sponsor
Silver Sponsor
Fruit Sponsor
don’t take our word for it... We could talk all day about how great TV Connect EurAsia East Europe is and the reasons of
why you absolutely must aend, but we prefer to let our aendees do the talking! To see the highlights and hear real feedback
from our 2011 event, please visit www.tvconnectevent.com/easterneurope
full connected entertainment ecosystem participation 48% cxo, director, head of and vp level participation
61% primary Market presence
• Telecom Operators(20%)
(20%)
• CE Manufacturers • Head/ /Director /
CxO
• Broadcaster (3%) / Studios (4%) VP (48%)
• Content Providers • Sales / Marketing /
Manager (18%)
• OTT Platform / Multiplatform
provider (3%) • Business
• Satellite TV Provider (6%)
• ISP (5%) Development (21%)
• Consultants (5%) • Engineer Technical
Consultant (4%)
• CDN Provider (2%)Providers (4%) • Manager /(5%)
• Network Solution • Press (3%)
• Press (4%)(1%) • Researcher (1%)
• RegulatorSolutions Providers (11%)
• Soware
• Middleware Providers (5%)
System Integrators /
• Video Equipment Providers (2%)
Source: IP&TV Forum EurAsia
East Europe 2011 Aendance
• Video Soware Security &
Monitoring Solutions (6%)
Source: IP&TV Forum EurAsia
East Europe 2011 Aendance
A truly Global representation
Armenia Germany russian
Austria Greece federation
Bosnia and hungary serbia
herzegovina iran slovenia
Bulgaria italy switzerland
canada Japan the netherlands
czech republic luxembourg turkey
dubai Macedonia UK
estonia norway UsA
france romania
Georgia
reGister online At www.tvconnectevent.com/easterneurope

5. An explosion of Activity in the cee online video sector
Michael dean is a research Analyst with informa telecoms & Media.
in his role Michael looks at the impact of the latest developments in
online and ott content, connected devices and hybrid delivery platforms.
What once might have been considered a region stuck a pace or two
behind neighbouring Western Europe is quickly catching up and,
in some areas, leapfrogging Western markets and jumping head-first
into these new market opportunities and dynamics.
the past year in particular has seen an explosion of activity in the
cee online-video sector, with a flurry of new services coming to market.
services. Several In Western Europe, examples of traditional
top line connected devices install base players, including the telecoms operators having launched their pay-
leading DTH service in TV services on connected-TV devices are rare.
Poland, Canal+ But in Russia, Beeline launched its service on
Cyfrowy, and the Xbox 360 in April 2011. Only a few months
Slovenian incumbent later, mobile broadband operator Yota
Telekom Slovenije, launched its VOD service, Yota Play, on
are investing in the Samsung’s connected TVs. But Yota is not the
development of full only big player to have a VOD service on
multiscreen services, Samsung’s TVs. It is joined by the VOD services
taking content of fellow operator MTS’ Omlet.ru and startup
offerings out of the TVigle. So, unlike in the major Western Europe
living room and onto markets, connected TVs are already turning
Online video accounted for only about 12% of portable connected platforms for subscribers into a balefield between operators and online
all Internet traffic in the region in 2010, but to access anytime, anywhere. These launches services in Eastern Europe.
Informa Telecoms & Media forecasts that the are both a preemptive response to the threat The outcome of the impending tussle for
figure will jump to about 27% by 2015. of OTT players that have not yet seriously supremacy is still far from over, but where
Additionally, the number of connected devices emerged and driven by the understanding of Western peers are being disrupted, many of
– including connected TVs and hybrid set-top the additional value a truly multiscreen service the big CEE pay-TV providers are launching
boxes – is set to dramatically increase over the offers subscribers. services to preemptively stamp out potential
next five years. In 2011 the installed base of all
“
OTT threats and further spread market
in-home connected devices was about 6.1
dominance. Informa believes OTT will prove to
million, but Informa forecasts that by end-2016 online video accounted for be much less of a disruptive force in Central
the number will have risen to just shy of 100 only about 12% of all and Eastern Europe than in Western markets.
million. The growing penetration of such
devices will continue to fuel additional OTT- internet traffic in the region Conversely, OTT will be an important tool for
in 2010, but informa further entrenching the market dominance of
service launches.
established larger players – including pay-TV
Poland and Russia in particular are seing a telecoms & Media forecasts providers and Internet services, such as
formidable pace for their CEE peers when it that the figure will jump to “ Yandex – in the media landscapes of their
comes to online-video services. Homegrown respective countries and perhaps beyond.
about 27% by 2015.
online VOD services, such as Omlet.ru and
TVigle in Russia and Onet.pl and Ipla in Poland,
are all experiencing ever-increasing subscriber Others are teaming
numbers and usage and demonstrate the up directly with OTT ott video as a share of total traffic
tenacity of local player in this OTT landscape. offerings, such as
All these players have been quick to launch on cable operator Tarr in
connected-TV devices, and it is notable that in Hungary, which last
this respect these services are on par with year became the first
their Western peers. The speed with which operator in the
these services are launching on connected-TV country to offer a
devices is impressive to say the least. multiscreen service
However, the operators are increasingly but also integrated
demonstrating a canny sense of adaptability the online VOD
when faced with the encroachment of OTT service HBO Go. Eastern Europe, OTT Video as a share of total internet traffic, 2010-2015. Source: Informa Telecoms & Media
www.tvconnectevent.com/easterneurope

6. the future of tv is now – and we’re taking our events to the future.
The sixth annual ip&tv forum
eurAsia east europe held in our event will teach you how to:
Istanbul is moving on with a brand ¸ create new market strategies by offering
new event title – tv connect. pre-pay tv services and using this to
We’re maximising our brand potential through
¸ Generate a large addressable subscriber
a future forward name that addresses all cool base which could be upgraded to
aspects of TV delivery including IPTV, OTTtv, premium packages
Multiplatform services and interactive
¸ learn how to benefit from ott services
content creation! The TV ecosystem has
created a level playing field for creatives and
technology developers alike to bring the next
and define what ott will mean in future
“ very good event with a lot
opportunities for networking
generation TV experience and introduce
services like pause, rewind, catch up and fast
forward in the linear TV package. The
consumer expecting content on various
“ this was one of the best events by
offering more details on the market
Sanin Kahvedzic, Head of services
department BH Line, BH Telecom
“
platforms is driving the demand, and all and new technologies and good
players in this field should come together and networking opportunities.
find beer ways of sharing the returns. Irina Cazacu, Product Development
tv connect eurAsia east europe will
Manager, Romtelecom
“
increasingly include issues like content
licensing and distribution, developing
standards for devices, strategic direction for
multiplatform services for CE Manufacturers,
marketing ideas for pay TV providers
including broadcasters, IPTV, OTTtv, Cable and
“
Satellite players. It will act as a platform that
explores all opportunities and business
it's excellent!
potential in the connected TV industry.
Aending the event will not only offer you to Feng Ji, ZTE
“
learn from the latest case studies by
operators and TV service providers in the
region, but it will enable you to meet
influential decision makers, raise your
“ rich content; Great networking!
business brand and give you the opportunity
Ali Saghaeian, Chief Analyst, Teyf
to gain solid leads and marketing strategy
Research & Consulting Group
“
when you return to your office.
Want to speak At this event?
To discuss speaking opportunities at this event,
“ very refreshing to discover new
opportunities in dynamic countries.
please contact:
Kamelija stefanova Senior Conference Researcher Gerard Loupias, Director of Broadcast “
Tel: +44 (0) 20 7017 5079 Development, DTS
Email: kamelija.stefanova@informa.com
how to register
• Visit the website: www.tvconnectevent.com/easterneurope • Telephone the bookings hotline:
+44 (0) 20 7017 5506 • Email Customer Services: itmevents@informa.com
registration For full terms and conditions please visit hp://easterneurope.tvconnectevent.com/termsandconditions
early Bird standard price
For bookings received before For bookings received on or aer
4th September 2012 4th September 2012
service provider fee* free (*limited free service provider places Available) free (*limited free service provider places Available)
Non-Service Provider Fee €1,499 €1,799
Accommodation: the cost of accommodation is not included – please visit the event website for discounted venue details
Event Code: I5KOV
accommodation options and prices. The Marmara Taksim
cancellations: Cancellations received in writing before 28th September 2012 will be subject to a service charge
Taksim Meydani Taksim Istanbul 34437
of €200. The full conference fees remain payable on and aer 28th September 2012. Substitutions are welcome
at any time. It may be necessary for reasons beyond the control of the organiser to alter the content and timing Phone +90 212 334 83 00
of the programme or the identity of the speakers. This contract is subject to English Law. www.themarmarahotels.com/the-marmara-taksim