iNeevM - The Next Generation Platform is customized for various industry segments like Broadcasting, Education and Publishing. Additionally, the platform provides a unique service where content can be offered as an immediate, mid-quality, in-browser experience or as a high-quality online/ offline download. The features provided within iNeevM includes personalized Catch-up TV with geo-specific lock, content discovery and integration into an enterprise digital backbone, usage reporting and flexible advertisement management which offers banner advertisements synchronized with advertisements embedded within the delivered media content.