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Beyond Google. Advanced Web Searching
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Ines Seidel
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Presentation held Sept 2008 in a half day workshop. (some links not accurate anymore)
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Beyond Google. Advanced Web Searching
1.
Beyond Google Advanced Websearching
Evergreen Training 2.9.2008 Ines Seidel, Finpro
2.
Plan for Today 1.
You and the Question 2. Google & Other Search Engines 3. Coffee anyone? 4. Invisible Web, Useful Sites & Tools Beyond Google/Evergreen Training / © Finpro ry / 2
3.
Efficient data gathering
is a success factor for projects! Secondary Data Data Story ‘The Question’ ‘The Answer’ Gathering Lining Primary Data Beyond Google/Evergreen Training / © Finpro ry / 3
4.
Be a Detective
• Ask lots of questions • Stay flexible Image:grim12, stock.xchng • Have the satisfaction of your client in mind Beyond Google/Evergreen Training / © Finpro ry / 4
5.
What?
• Open question vs. Closed question? • Key words; synonym search terms; likely phrases • What form could the data have on a webpage (e.g. table, picture, list of conference participants,…be creative!) Beyond Google/Evergreen Training / © Finpro ry / 5
6.
Who and where?
• Who would write about or collect information you need (e.g. statistical offices, associations, Image:georgie c, stock.xchng banks,…) • Where could the data you need be? (e.g. annual report, market research report, ranking,PhD thesis…) Beyond Google/Evergreen Training / © Finpro ry / 6
7.
The Best Tool:
Your Brain • Doublecheck you understand the task • Be aware of constraints – time and money • Have a focus – don„t get lost in ocean of data • Analyze as you go – findings that have implications on focus/hypothesis/search strategy need immediate attention • Be critical - check data quality & source Transform data into intelligence Beyond Google/Evergreen Training / © Finpro ry / 7
8.
Brainstorming Exercise What are
the dominant ways to treat asthma in South Africa? • What? • Who? • Where? What do these questions mean for your search strategy? Beyond Google/Evergreen Training / © Finpro ry / 8
9.
Plan for Today 1.
You and the Question 2. Google + Other Search Engines 3. Coffee anyone? 4. Invisible Web, Useful Sites & Tools Beyond Google/Evergreen Training / © Finpro ry / 9
10.
Is something wrong
with ? Beyond Google/Evergreen Training / © Finpro ry / 10
11.
Exercise: How to
make results more relevant? • Check your Google Preferences (language, number of hits per page) • Advanced search options: e.g. search for surveys/reports about success factors for software implementation in organizations using various options • Simple Search e.g. pages about market shares of search engines : • Phrase searching with „…“ • Reverse order of search terms – what happens? • Enter some search terms two or three times – what happens? • Proximity search with * e.g. „search engines“ * statistics • Include Filetype: e.g. „search engines“ „market share“ +filetype: pdf • Google images: Search for „search engine“ „market shares“ Beyond Google/Evergreen Training / © Finpro ry / 11
12.
Preferences • Adapt
language settings to current needs • Display more than 10 results – danger of missing relevant (but not so high ranking) content • Open search results in separate browser – easier to refine search strategy Beyond Google/Evergreen Training / © Finpro ry / 12
13.
Advanced Search: Using
Alternatives Beyond Google/Evergreen Training / © Finpro ry / 13
14.
Advanced Search –
some options 637.000 hits 6.650 hits 539.000 hits 318.000 hits Beyond Google/Evergreen Training / © Finpro ry / 14
15.
Google Images: Sometimes
great for finding stats Always follow up source if you rely on others„ graphics! Beyond Google/Evergreen Training / © Finpro ry / 15
16.
Advanced search options
only??? • Start broad, narrow Image:flaivoloka, stock.xchng down later • Try several approaches The Phone forever • There is more to love Beyond Google/Evergreen Training / © Finpro ry / 16
17.
Google • Google Toolbar •
Google Cheat sheet • Google Alerts • Google Scholar • Not to forget: Google News, Google Images, Google Blog Search Beyond Google/Evergreen Training / © Finpro ry / 17
18.
Google Alternatives • Try
them on! Image:CraigPJ, stock.xchng Beyond Google/Evergreen Training / © Finpro ry / 18
19.
Thumbshots Ranking • Start:
http://ranking.thumbshots.com/ Beyond Google/Evergreen Training / © Finpro ry / 19
20.
Exalead • Start: http://www.exalead.com/
Beyond Google/Evergreen Training / © Finpro ry / 20
21.
Zuula • Start: www.zuula.com •
Compare search results across search engines, for blogs, pictures, videos, news Beyond Google/Evergreen Training / © Finpro ry / 21
22.
Exercise: Google Alternatives? •
Go to http://ranking.thumbshots.com/ - compare results for a search term of your choice. How much overlap is there between search results of 2 selected search engines? • www.exalead.com: search for search engines – study suggestions for refining search on the right. Try some of them • www.zuula.com: search for “top search engines” – note how result pages differ (e.g. sponsored links, availability of related searches) Beyond Google/Evergreen Training / © Finpro ry / 22
23.
Plan for Today 1.
You and the Question 2. Google + Other Search Engines 3. Coffee anyone? 4. Invisible Web, Useful Sites & Tools Beyond Google/Evergreen Training / © Finpro ry / 23
24.
The Invisible Web =
also referred to as deep or hidden Web = internet content that is not indexed by Image:zurizim, stock.xchng search engines (e.g. because registration needed) = assumed to be 500 times larger than visible web Beyond Google/Evergreen Training / © Finpro ry / 24
25.
How to access
the invisible? Be a Detective (again!) Image: hksusp, stock.xchng • Directories • Specialized Search Engines • Topic specific databases • Format specialists: Videos, Microblogs, Powerpoint,… • Web2.0: Social Bookmarking, Blogs,.. Beyond Google/Evergreen Training / © Finpro ry / 25
26.
Exercises: People Search •
Which sites does the Librarian‟s index to the internet (www.lii.org) recommend for people search (attention: very slow page! Alternative: look in google for “people search engines”) • Try one or two of people search engines searching for „Jorma Turunen“ and your own name Beyond Google/Evergreen Training / © Finpro ry / 26
27.
Exercise: Crowdsourcing Answers
• Go to Yahoo Answers http://answers.yahoo.com/. • Search for questions that have already been answered – use Advanced Search e.g. Russia – Category Business & Finance: • What type of questions? How helpful are the answers? • When would you use Yahoo Answers? Beyond Google/Evergreen Training / © Finpro ry / 27
28.
Exercise: Finding Relevant
Blogs • Go to www.alltop.com (a directory for blogs) • find the category “social media” • Can you find recent blogs/postings that are relevant for newspapers? • When would you read these blogs? Beyond Google/Evergreen Training / © Finpro ry / 28
29.
Exercise: Is this
the WTO homepage? • Check www.gatt.org; have a look at information at www.alexa.com Beyond Google/Evergreen Training / © Finpro ry / 29
30.
Still time? • Try
to find specialist search engines for a topic of your choice • Try out www.Cuil.com – search engine that started a few weeks ago as THE Google competitor Beyond Google/Evergreen Training / © Finpro ry / 30
31.
Thank-you!
Image:blary54, stock.xchng Beyond Google/Evergreen Training / © Finpro ry / 31
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