An analysis of trust and its manipulation in an "on the back of the napkin" style.

1. little picture book of
by ines seidel

2. Why TRUST? Probably most of our decisions
are based on trust or mistrust

3. Why TRUST: Communities don‘t
function well without trust

4. What makes us trust: People‘s look

5. What makes us trust: What we see

6. What makes us trust: What we smell
Interesting: Turning
people into shoppers with
the help of smells is the
new marketing trend .

7. What makes us trust: Words

8. What makes us trust: Words
Different people trust
different words.

9. What makes us trust: Facts

10. What makes us trust: Facts
Unfortunately, facts can be confusing.

11. What makes us trust: Our Memory
Elements of Trust: Memory

12. What makes us trust: Authorities, Friends,
Elements of Trust: Memory
„Authorities“ & „Friends“

13. In sum, trust is based on
Intellect, Instinct, Intuition

14. Unfortunately, trust can be manipulated

15. „You may be deceived if you trust too
much, but you will live in torment
if you don't trust enough .“
– Frank Crane

16. Remember: Relationships don‘t function
well without trust

17. So, what I wanted to say…

18. …by the way
That was my first self-made
picture book. It‘s not perfect.
Ines Seidel
www.Twitter.com/this_moment
www.this_moment_now.blogspot.com
www.trendtogo.blogspot.com

19. …by the way
Would you trust anything
perfect?