8. Linear Complicated Complex
Known Knowable Perceive and adapt
9. Top-down Innovation Bottom-up Innovation
Inspiration Executives Customers
Existing assets, products and Deep observation of
Drivers
positioning customer needs
Interaction Structured and controlled Spontaneous
Strategy Go to the customer Invite and engage customer
Process Linear, well-defined Emergent, user-centric
Online communities,
Market research, surveys,
Techniques crowdsourcing, peer-
focus groups
production, design thinking
Photo: JJay
10. Enterprise 1.0 Enterprise 2.0
Hierarchical organization Network organization
Automation in the core Interaction in the core
Tree representation Associative representation
Bureaucracy Agility
Static and rigid Dynamic and adaptive
IT saves costs IT helps interaction
Automation-driven value Collaboration-driven value
Top-down Bottom-up, semi-lattice
Centralized Distributed
Hand-picked teams Self-organizing teams
Silos Porous membranes
Controlled communication Transparency
Taxonomies Folksonomies
Culture of owning Culture of sharing
Closed standards Open standards
Photo: JJay
18. Organic Enterprise
Feeds, search, APIs Wikis and tags
Sharing, discovering and Connecting and remixing
tapping into reflections reflectons
(Micro)blogs and social
bookmarking
Reflection in and on action
Social networking and
virtual collaboration
Optimizing interaction flow
Automation and operative
technologies
Back-bone for business processes
28. Digital DNA in practice
Analog face to face
Digital online
■ Leading principles ■ Project team ■ Customers & users ■ Internal resources
■ Plans ■ Key stakeholders ■ Crowdsourcing ■ External resources
29.
30.
31.
32. Thanks!
Teemu Arina
ceo - dicole ltd.
mail teemu@dicole.com
blog tarina.blogging.fi
web www.dicole.com
“Imagination is more
important than knowledge”
– Albert Einstein
tar1na