2. Intro
•Live webcasting has become an important
way for businesses to conduct important
meetings and to reach out to their potential
clients.
•With the way a webcast is used, it can
reach a much larger audience that is located
around the world, rather than focusing on a
smaller, local audience.
•Utilize the following webcasting tips to
better reach your audience.
3. Create Your Plan
•Before you even start thinking about the
actual setup of a webcast, you need to create
a plan for your live webcast, as well as a
strategy for your presentation.
•The proper planning for your event starts
with what your goals for the event are.
•Once you know your goals, you will be able
to develop a strategy and a plan based on
those goals.
4. Compelling Title + Description
•If people aren’t sure what your webcast is
going to offer, they aren’t likely to attend.
•Therefore, your primary goal should be to
create a compelling title and description to
entice people to sign up.
•To write the most compelling title possible,
make use of action verbs, preferably using
them at the beginning of the title.
•You should also consider the keywords you
would like to target, especially if you will be
promoting your live webcasting to a larger
audience than your email list.
5. Compelling Title + Description
•Make sure to create a compelling description
to complete the attraction and lead them to
act.
•This description should again make use of
the keywords and action verbs.
•However, because the description is longer,
you will be able to elaborate on what your
webcast is about so your attendees know just
what to expect from your live webcasting.
6. Encourage Discussion
•Before you hold the event, write a blog or two about it
to post on your company blog to generate interest
among your readers.
•You can also post about the upcoming webcast on
social media, such as Facebook, Twitter and LinkedIn.
•Posting on discussion boards can be another great way
to start the discussion.
•This technique shouldn’t stop once your webcast has
completed.
•Continue the conversation afterward with a designated
area of your blog or social media account to talk about
what you discussed at your event.
7. Make It Memorable
Perhaps one of the most important webcasting tips
is to make your webcast as memorable as possible.
Find engaging speakers who can portray the
information, as well as choose interesting subjects
that are relevant and timely so you can keep your
audience interested throughout.
Even though you are trying to sell your business, it
is important to keep the topic somewhat general so
it doesn’t sound as if you have gathered everyone
together to sell them on your product.
Using industry leaders and high-profile customers
to help you present can serve as just the boost you
need.
8. Tell a Story
•The best thing you can do is connect to your
audience on a personal level.
•Using stories to get your point across is both
interesting to the audience and provides them
with a good illustration of the concept you are
trying to portray.
•Make good use of statistics to drive home the
point.
•However, it is important to keep these facts
to a minimum to avoid losing your audience.
9. Promote Your Webcast
•Just like any other aspect of your business, you
need to advertise your event to make sure your
target audience is aware of it.
•For instance, if you have a list of addresses, send
out emails advertising your event.
•If you use social media, you can make use of
these websites to quickly spread the word about
your upcoming event.
10. Promote Your Webcast
•If you have money in your marketing budget
to cover this type of event, make good use of
it.
•Create a compelling advertisement and place
them wherever you think people will see
them.
•To help you track the success of each
individual advertisement, assign each one a
promotion code people will enter when they
fill out the registration form.
•This can help you more effectively advertise
in the future.
11. 2. Keep Things Interactive
•Live webcasting isn’t just about talking to
people; it’s about interacting with them.
•Polling can be a useful tool through
various stages of your event.
•You can ask questions early in the
presentation to gather information and
then use feedback throughout to tailor
your event to the audience.
12. 2. Keep Things Interactive
•A question and answer session near the
end of your event can also be helpful to
keep your audience engaged.
•In fact, if you let them know about this
portion early in the presentation, they can
work on thinking of questions during the
course of your presentation.
13. 3. Create the Right Slides
•The goal of these slides should be to
serve as visual aids only.
•Limit the amount of information you
put on each slide, as the slides should
complement your presentation, not
replace it.
•If you have additional information to
share, you can provide that to your
audience through an email after the
event.
14. 4.Analyze Your Event Afterward
•If the event was recorded, watch it after you
present it so you can critique yourself and learn
what you can do better next time.
•You can also take into account any feedback you
have received during and after.
•For instance, many businesses send out a
questionnaire following any type of live
webcasting to gather information to help them
create a better webcast later.
15. 4. Analyze Your Event Afterward
•Evaluate your audience and the effectiveness
of your marketing.
• Pay attention to the number of people who
attended the webcast and whether they were
able to interact appropriately to the topic.
•If it seemed as though some people didn’t
belong in attendance, evaluate how you could
have better reached your target audience.
•Another important element to look at is what
percentage of your audience attended for the
entire presentation and when it seemed most
people who did leave made the move
16. 5. Reach Out to Those Who Didn’t Attend
•It is important to thank those who did
attend and to send an email to those who
didn’t attend to let them know they were
missed.
• In this message, you can include a link
where they can watch a recorded copy of
your webcast, as well as ask for feedback as
to why they didn’t attend.
•This gives them a chance to see the event,
even if they missed the live event.
17. Closing
•With all the companies that are using live
webcasting today, it is more important than ever
to follow these webcasting tips for keeping your
event interesting to the viewers.
•You don’t want to provide them with an event
that is the same as all the other ones they’ve
attended recently.
•You need to work hard to make sure yours stands
out from the rest, building your audience and
fulfilling your goals.
18. Let’s Get Started!
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