Matt Hodkinson speaks at "Make it Big in 2013", the Bloomsbury Hotel, London on 24th November 2012. Entrevo welcomed over 100 Entrepreneurs to learn from 13 expert speakers, on a variety of topics, all with the aim of helping get greater results from business and life in the coming year. This presentation shows why 2013 should be the year business owners and Managers stop playing around with social media, and instead get clear on what they're aiming to achieve. Justify your use of online technology, and inbound marketing, by setting objectives, and measuring the effects!

1. SLIDE 1
MAKE IT BIG IN 2013
THE YEAR YOU STOP “PLAYING”
WITH SOCIAL MEDIA
MATT HODKINSON / 24 NOV
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2. SLIDE 2
THE BIG DISCONNECT
£
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3. SLIDE 3
WHY SOCIAL MEDIA?
14% 78%
OF PEOPLE TRUST ADVERTISING TRUST PEER RECOMMENDATION
Source: Nielsen
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4. SLIDE 4
WHY SOCIAL MEDIA? (YES … MORE STATS!)
Social commerce sales to total $9.2 Billion this year,
projected to total $30 Billion in 2015
58% of Fortune 500 Companies have an active
Facebook account
62% have an active Twitter account
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5. SLIDE 5
THE NEED
1 2 3 4
SOCIAL THAT CONTENT THAT CUSTOMER PROOF OF A
SINGS TRAVELS JOURNEYS RETURN
Social profiles that Content that educates, Calls-to-action that Social is just another
attract attention, build without being overtly progress leads down communications
your community, and promotional. Creative the “social funnel”, channel, and if your
offer a “top of the strategies have the further qualifying them advertising failed to
funnel” way to engage power to make content for your core products deliver, you’d drop it.
your audience, as you viral – reaching new, and services, adding Measuring the
would your email and highly-targeted more and more market effectiveness of social
subscriber or DM pools of prospects and insight along the way. is the first step to
database. leads. knowing whether ROI is
even possible.
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6. SLIDE 6
COMMUNITY: BUILD OR LEVERAGE?
TOP TIP
INFLUENCERS AS JV’S!
It’s never been easier to find
influencers online – those with the
access to, and credibility with, your
target audience. Online influence is
about extending reach, making
content highly portable, and about
relevance. Connect with those who
offer connectivity and context in equal
measure.
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7. SLIDE 7
THE SOCIAL FUNNEL – A CUSTOMER JOURNEY
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8. SLIDE 8
CONTENT – EDUCATE, DON’T BEG!
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9. SLIDE 9
EVALUATE THE RIGHT METRICS
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10. SLIDE 10
THE EBOOK
STILL STRUGGLING WITH THE “HOW
TO” OF SOCIAL MEDIA SITES?
“TOP TIPS FOR THE TOP 5” SHOWS
YOU ONLY THE ESSENTIAL
STRATEGIES AND TIPS FOR USING
FACEBOOK, TWITTER, LINKEDIN,
GOOGLE+ AND PINTEREST FOR YOUR
BUSINESS
DOWNLOAD NOW …
HTTP://BIT.LY/TIPTOP5
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