SlideShare une entreprise Scribd logo
1  sur  26
Télécharger pour lire hors ligne
Twitter @chasemcmichael @infinigraph
        chase.mcmichael@infinigraph.com
         http://blog.infinigraph.com.

    “Stream Marketing & Content Automation
         – Drive Actions Drive Results”
1
ACTIVITY STREAMS IS NOW SERIOUS MARKETING




    Every 20 years, a new widespread form of
    enterprise collaboration has been adopted
2
YOUR CUSTOMERS FEED IS THE KEY




3
TWITTERVERSE – LOTS OF TOOLS




4
CHOOSE WISELY WITH A PLAN




Tools don’t create action clear strategy
 & consumer engagement does




5
CONSUMERS DEMAND RELEVANCE




    "drinking from social media fire hose";
    Are we entering into "Facebook Fatigue?
6
WHEN A POST GOES EPIC




7
TWEET - 2 - CLICKS
    Customers know what they like




8
THE STEAM IS NOT YOUR INBOX




    The stream is like a stock ticker not
     an email inbox




9
POSTS WITH HIGH CLICKS – GOOD FOR REPOST




                                   970 Clicks




                                   584 Clicks

     Don’t fear your feed multi post works
10
DELAY POSTS DRIVE ACTION




11
DOES STEAM MARKETING WORK?


     "Thanks to InfiniGraph, Complex
       Media's Network Flagship site
       Complex.com received 25% more
       visits and page views in October and
       30% more in November from Twitter.
      Aleksey Baksheyev
      Director of Technology | Complex Media, Inc.


12
KEEP IT SIMPLE STUPID




 Quality breeds
 Quantity –
 focus on action
13
CONTENT RESONANCE




14
Life is not about being liked
      its about being effective



15
CONTENT CONSUMPTION GRAPH

         “The Content Stream by InfiniGraph”
           What is the health of your feed?
            Before                   After




     Challenge is knowing what to put
     in your feed
16
WHAT IS SOCIAL INTELLIGENCE



               Pro Active
     Social Intelligence is:
     • Deriving relevance from consumer
       actions around content interaction and
       others who have in common
       connections through the Social Graph

17
CUSTOMERS ARE THE BEST SOURCE




18
CROWD SOURCED RELEVANCE




Connect with those who are most active around similar
brands and have friends connected to you
19
CROWD SOURCE TRENDING CONTENT




     Feed your Feed with crowd sourced trending content
20
VALUE IN A FOLLOW




A Facebook fan has no value. Getting a
 Facebook fan to do something does




21
ACTIVATION BASED ON RELEVANCE

1. Top content sources
   based on social
   interaction
2. Consumer activity
   around most relevant
   connected brands
3. Ranked consumers
   based on activity in a
   vertical interest(s)

Yields Actionable:
• Content - Keywords
• Connections - Insights
22
THE PROBLEM

     Deliver relevance to the target
          consumers who drive
         purchasing, sharing and
               conversation
                   Peter Bordes: “…we are
                   heading into the "age of
                   relevance" which moves
                   beyond search…”

23
EMPOWERING TARGETING


Without engagement, you won’t be moving the
    needle on the metrics that really matter

     Can social targeting increase engagement?


      Short Answer - Yes
24
TAKE AWAY

• Crowd sourced content interaction
  provides greater relevance


• The right content drives the greatest
  interaction “Own your content space”


• Reposting works with a little social
  intelligence
25
Twitter @chasemcmichael @infinigraph
     chase.mcmichael@infingraph.com
     www.infinigraph.com
      http://blog.infinigraph.com. All rights
     reserved.             THANK YOU!

26

Contenu connexe

Tendances

30 Social Media Tips to Increase Your Followers and Engagement
30 Social Media Tips to Increase Your Followers and Engagement30 Social Media Tips to Increase Your Followers and Engagement
30 Social Media Tips to Increase Your Followers and EngagementBrickfish
 
How to Leverage your Business using Social Media
How to Leverage your Business using Social MediaHow to Leverage your Business using Social Media
How to Leverage your Business using Social Mediayus121
 
Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into StrategyTaylor Hulyksmith
 
How to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanHow to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanCindy Kim
 
Going Social: Business and Social Media
Going Social: Business and Social MediaGoing Social: Business and Social Media
Going Social: Business and Social MediaDouglas Karr
 
Increase social media results RODIRECT 2011
Increase social media results RODIRECT 2011Increase social media results RODIRECT 2011
Increase social media results RODIRECT 2011Michael Leander
 
Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016Social Beat
 
Facebook News Feed changes 2018
Facebook News Feed changes 2018Facebook News Feed changes 2018
Facebook News Feed changes 2018Jeraldine Phneah
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing PlanTechSoup
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSoumalya Roy
 
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002Paige Jarreau
 
SMCKC August Breakfast: How to Incorporate Social Media into your Real-Life M...
SMCKC August Breakfast: How to Incorporate Social Media into your Real-Life M...SMCKC August Breakfast: How to Incorporate Social Media into your Real-Life M...
SMCKC August Breakfast: How to Incorporate Social Media into your Real-Life M...Social Media Club of Kansas City
 
10 Ways to Improve Your Social Media Strategy Immediately
10 Ways to Improve Your Social Media Strategy Immediately10 Ways to Improve Your Social Media Strategy Immediately
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
 
Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyTypeset
 
A Data-driven Approach to Influencer Marketing
A Data-driven Approach to Influencer MarketingA Data-driven Approach to Influencer Marketing
A Data-driven Approach to Influencer MarketingJeraldine Phneah
 
Startup launch strategies
Startup launch strategiesStartup launch strategies
Startup launch strategiesWendyNorris
 
Social Media - Get The Fundamentals Right
Social Media - Get The Fundamentals RightSocial Media - Get The Fundamentals Right
Social Media - Get The Fundamentals RightMelJ C
 

Tendances (20)

30 Social Media Tips to Increase Your Followers and Engagement
30 Social Media Tips to Increase Your Followers and Engagement30 Social Media Tips to Increase Your Followers and Engagement
30 Social Media Tips to Increase Your Followers and Engagement
 
How to Leverage your Business using Social Media
How to Leverage your Business using Social MediaHow to Leverage your Business using Social Media
How to Leverage your Business using Social Media
 
Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into Strategy
 
How to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanHow to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing Plan
 
Transition from Organic to Paid Social Media Marketing
Transition from Organic to Paid Social Media Marketing Transition from Organic to Paid Social Media Marketing
Transition from Organic to Paid Social Media Marketing
 
Going Social: Business and Social Media
Going Social: Business and Social MediaGoing Social: Business and Social Media
Going Social: Business and Social Media
 
Increase social media results RODIRECT 2011
Increase social media results RODIRECT 2011Increase social media results RODIRECT 2011
Increase social media results RODIRECT 2011
 
Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016
 
Facebook News Feed changes 2018
Facebook News Feed changes 2018Facebook News Feed changes 2018
Facebook News Feed changes 2018
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing Plan
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
Social media monitoring & measurement 2 - #LSUSoMe #Manship4002
 
Creating a 'Buzz' and Making News
Creating a 'Buzz' and Making NewsCreating a 'Buzz' and Making News
Creating a 'Buzz' and Making News
 
SMCKC August Breakfast: How to Incorporate Social Media into your Real-Life M...
SMCKC August Breakfast: How to Incorporate Social Media into your Real-Life M...SMCKC August Breakfast: How to Incorporate Social Media into your Real-Life M...
SMCKC August Breakfast: How to Incorporate Social Media into your Real-Life M...
 
10 Ways to Improve Your Social Media Strategy Immediately
10 Ways to Improve Your Social Media Strategy Immediately10 Ways to Improve Your Social Media Strategy Immediately
10 Ways to Improve Your Social Media Strategy Immediately
 
Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media Strategy
 
A Data-driven Approach to Influencer Marketing
A Data-driven Approach to Influencer MarketingA Data-driven Approach to Influencer Marketing
A Data-driven Approach to Influencer Marketing
 
Startup launch strategies
Startup launch strategiesStartup launch strategies
Startup launch strategies
 
Social Media - Get The Fundamentals Right
Social Media - Get The Fundamentals RightSocial Media - Get The Fundamentals Right
Social Media - Get The Fundamentals Right
 

En vedette

Monitoring for Reputation Management
Monitoring for Reputation ManagementMonitoring for Reputation Management
Monitoring for Reputation ManagementInfluence People
 
Social Media Monitoring for SMBs
Social Media Monitoring for SMBsSocial Media Monitoring for SMBs
Social Media Monitoring for SMBsInfluence People
 
Jay Berkowitz - Ten Golden Rules Making Social Media Make Money
Jay Berkowitz - Ten Golden Rules Making Social Media Make MoneyJay Berkowitz - Ten Golden Rules Making Social Media Make Money
Jay Berkowitz - Ten Golden Rules Making Social Media Make MoneyInfluence People
 
B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media MarketingInfluence People
 
Identifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachIdentifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachInfluence People
 

En vedette (6)

Monitoring for Reputation Management
Monitoring for Reputation ManagementMonitoring for Reputation Management
Monitoring for Reputation Management
 
Social Media Monitoring for SMBs
Social Media Monitoring for SMBsSocial Media Monitoring for SMBs
Social Media Monitoring for SMBs
 
Jay Berkowitz - Ten Golden Rules Making Social Media Make Money
Jay Berkowitz - Ten Golden Rules Making Social Media Make MoneyJay Berkowitz - Ten Golden Rules Making Social Media Make Money
Jay Berkowitz - Ten Golden Rules Making Social Media Make Money
 
B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media Marketing
 
Social email tylerwillis
Social email tylerwillisSocial email tylerwillis
Social email tylerwillis
 
Identifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachIdentifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented Approach
 

Similaire à Stream Marketing and Content Automation

Beyond Listening: Reinventing Social Keyword Monitoring
Beyond Listening: Reinventing Social Keyword Monitoring Beyond Listening: Reinventing Social Keyword Monitoring
Beyond Listening: Reinventing Social Keyword Monitoring Infini Graph
 
Social Intelligence - Moving from Keywords to Content Relevancy
Social Intelligence - Moving from Keywords to Content RelevancySocial Intelligence - Moving from Keywords to Content Relevancy
Social Intelligence - Moving from Keywords to Content RelevancyInfini Graph
 
Social Media Strategies and Tactics for Business
Social Media Strategies and Tactics for BusinessSocial Media Strategies and Tactics for Business
Social Media Strategies and Tactics for BusinessSweb Development
 
Social Intelligence - Moving from Keywords to Content Relevancy
Social Intelligence - Moving from Keywords to Content RelevancySocial Intelligence - Moving from Keywords to Content Relevancy
Social Intelligence - Moving from Keywords to Content RelevancyInfini Graph
 
Building Social Media Programs with Confidence
Building Social Media Programs with ConfidenceBuilding Social Media Programs with Confidence
Building Social Media Programs with ConfidenceTJ (Troy) Janisch
 
Bad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourBad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourChristine Collins
 
International infinigraph digitalmarketingintelligence_2012
International infinigraph digitalmarketingintelligence_2012International infinigraph digitalmarketingintelligence_2012
International infinigraph digitalmarketingintelligence_2012Infini Graph
 
MAS Social Media 1 - Intro
MAS Social Media 1 - IntroMAS Social Media 1 - Intro
MAS Social Media 1 - IntroMarci Ikeler
 
Bill flitter content marketing now conf_2012_distribution_strategy_day1
Bill flitter content marketing now conf_2012_distribution_strategy_day1Bill flitter content marketing now conf_2012_distribution_strategy_day1
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
 
Social Soup - User Generated Content Masterclass
Social Soup - User Generated Content MasterclassSocial Soup - User Generated Content Masterclass
Social Soup - User Generated Content MasterclassSocial Soup
 
Visual Hypercuration InfiniGraph Capabilities 2013 The Content Hub
Visual Hypercuration InfiniGraph Capabilities 2013 The Content HubVisual Hypercuration InfiniGraph Capabilities 2013 The Content Hub
Visual Hypercuration InfiniGraph Capabilities 2013 The Content HubInfini Graph
 
Blitz strategy deck v2.3
Blitz strategy deck v2.3Blitz strategy deck v2.3
Blitz strategy deck v2.3IABC Louisville
 
Social Strategy
Social StrategySocial Strategy
Social StrategyastrIDema
 
BusinessOnline & Crowd factory - Creating Social Campaigns on Your Website
BusinessOnline & Crowd factory  - Creating Social Campaigns on Your WebsiteBusinessOnline & Crowd factory  - Creating Social Campaigns on Your Website
BusinessOnline & Crowd factory - Creating Social Campaigns on Your WebsiteBusinessOnline
 
How to Build Social Campaigns into your Website (FULL DECK)
How to Build Social Campaigns into your Website (FULL DECK)How to Build Social Campaigns into your Website (FULL DECK)
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
 
Project UNIFY Social Media Presentation
Project UNIFY Social Media PresentationProject UNIFY Social Media Presentation
Project UNIFY Social Media PresentationSOIFanCommunity
 
Social Media2011
Social Media2011Social Media2011
Social Media2011jmarinovich
 
Social Strategy and Integration for C2GPS
Social Strategy and Integration for C2GPSSocial Strategy and Integration for C2GPS
Social Strategy and Integration for C2GPSSue Spaight
 

Similaire à Stream Marketing and Content Automation (20)

Beyond Listening: Reinventing Social Keyword Monitoring
Beyond Listening: Reinventing Social Keyword Monitoring Beyond Listening: Reinventing Social Keyword Monitoring
Beyond Listening: Reinventing Social Keyword Monitoring
 
Social Intelligence - Moving from Keywords to Content Relevancy
Social Intelligence - Moving from Keywords to Content RelevancySocial Intelligence - Moving from Keywords to Content Relevancy
Social Intelligence - Moving from Keywords to Content Relevancy
 
Social Media Strategies and Tactics for Business
Social Media Strategies and Tactics for BusinessSocial Media Strategies and Tactics for Business
Social Media Strategies and Tactics for Business
 
Social Intelligence - Moving from Keywords to Content Relevancy
Social Intelligence - Moving from Keywords to Content RelevancySocial Intelligence - Moving from Keywords to Content Relevancy
Social Intelligence - Moving from Keywords to Content Relevancy
 
Building Social Media Programs with Confidence
Building Social Media Programs with ConfidenceBuilding Social Media Programs with Confidence
Building Social Media Programs with Confidence
 
Bad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourBad Penny Factory Speaking Tour
Bad Penny Factory Speaking Tour
 
International infinigraph digitalmarketingintelligence_2012
International infinigraph digitalmarketingintelligence_2012International infinigraph digitalmarketingintelligence_2012
International infinigraph digitalmarketingintelligence_2012
 
On Social Media ... Now What?
On Social Media ... Now What?On Social Media ... Now What?
On Social Media ... Now What?
 
MAS Social Media 1 - Intro
MAS Social Media 1 - IntroMAS Social Media 1 - Intro
MAS Social Media 1 - Intro
 
Bill flitter content marketing now conf_2012_distribution_strategy_day1
Bill flitter content marketing now conf_2012_distribution_strategy_day1Bill flitter content marketing now conf_2012_distribution_strategy_day1
Bill flitter content marketing now conf_2012_distribution_strategy_day1
 
Social Soup - User Generated Content Masterclass
Social Soup - User Generated Content MasterclassSocial Soup - User Generated Content Masterclass
Social Soup - User Generated Content Masterclass
 
Visual Hypercuration InfiniGraph Capabilities 2013 The Content Hub
Visual Hypercuration InfiniGraph Capabilities 2013 The Content HubVisual Hypercuration InfiniGraph Capabilities 2013 The Content Hub
Visual Hypercuration InfiniGraph Capabilities 2013 The Content Hub
 
Blitz strategy deck v2.3
Blitz strategy deck v2.3Blitz strategy deck v2.3
Blitz strategy deck v2.3
 
Social Strategy
Social StrategySocial Strategy
Social Strategy
 
Chase McMichael
Chase McMichaelChase McMichael
Chase McMichael
 
BusinessOnline & Crowd factory - Creating Social Campaigns on Your Website
BusinessOnline & Crowd factory  - Creating Social Campaigns on Your WebsiteBusinessOnline & Crowd factory  - Creating Social Campaigns on Your Website
BusinessOnline & Crowd factory - Creating Social Campaigns on Your Website
 
How to Build Social Campaigns into your Website (FULL DECK)
How to Build Social Campaigns into your Website (FULL DECK)How to Build Social Campaigns into your Website (FULL DECK)
How to Build Social Campaigns into your Website (FULL DECK)
 
Project UNIFY Social Media Presentation
Project UNIFY Social Media PresentationProject UNIFY Social Media Presentation
Project UNIFY Social Media Presentation
 
Social Media2011
Social Media2011Social Media2011
Social Media2011
 
Social Strategy and Integration for C2GPS
Social Strategy and Integration for C2GPSSocial Strategy and Integration for C2GPS
Social Strategy and Integration for C2GPS
 

Plus de Influence People

Making Social Media Work for Barclaycard
Making Social Media Work for BarclaycardMaking Social Media Work for Barclaycard
Making Social Media Work for BarclaycardInfluence People
 
Are We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PRAre We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PRInfluence People
 
How to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your OrganisationHow to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
 
Monitoring for the Gaming Industry
Monitoring for the Gaming IndustryMonitoring for the Gaming Industry
Monitoring for the Gaming IndustryInfluence People
 
Crafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social MediaCrafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social MediaInfluence People
 
Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media Influence People
 
Social Influence-A New Dimension of Marketing
Social Influence-A New Dimension of MarketingSocial Influence-A New Dimension of Marketing
Social Influence-A New Dimension of MarketingInfluence People
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small BusinessInfluence People
 
Brandwatch Monitoring Solution
Brandwatch Monitoring SolutionBrandwatch Monitoring Solution
Brandwatch Monitoring SolutionInfluence People
 
Attentio - Simon McDermott
Attentio - Simon McDermottAttentio - Simon McDermott
Attentio - Simon McDermottInfluence People
 
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...Influence People
 
Glide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-HolderGlide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-HolderInfluence People
 
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...Influence People
 
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...Influence People
 
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...Influence People
 
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...Influence People
 
Brandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media MonitoringBrandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media MonitoringInfluence People
 
We are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media MonitoringWe are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media MonitoringInfluence People
 

Plus de Influence People (20)

Making Social Media Work for Barclaycard
Making Social Media Work for BarclaycardMaking Social Media Work for Barclaycard
Making Social Media Work for Barclaycard
 
Are We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PRAre We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PR
 
How to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your OrganisationHow to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your Organisation
 
Monitoring for the Gaming Industry
Monitoring for the Gaming IndustryMonitoring for the Gaming Industry
Monitoring for the Gaming Industry
 
Crafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social MediaCrafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social Media
 
Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media
 
Closing the Last Mile
Closing the Last MileClosing the Last Mile
Closing the Last Mile
 
Marketing for Generations
Marketing for GenerationsMarketing for Generations
Marketing for Generations
 
Social Influence-A New Dimension of Marketing
Social Influence-A New Dimension of MarketingSocial Influence-A New Dimension of Marketing
Social Influence-A New Dimension of Marketing
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 
Brandwatch Monitoring Solution
Brandwatch Monitoring SolutionBrandwatch Monitoring Solution
Brandwatch Monitoring Solution
 
Attentio - Simon McDermott
Attentio - Simon McDermottAttentio - Simon McDermott
Attentio - Simon McDermott
 
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
 
Glide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-HolderGlide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-Holder
 
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
 
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...
 
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
 
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
 
Brandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media MonitoringBrandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media Monitoring
 
We are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media MonitoringWe are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media Monitoring
 

Stream Marketing and Content Automation

  • 1. Twitter @chasemcmichael @infinigraph chase.mcmichael@infinigraph.com http://blog.infinigraph.com. “Stream Marketing & Content Automation – Drive Actions Drive Results” 1
  • 2. ACTIVITY STREAMS IS NOW SERIOUS MARKETING Every 20 years, a new widespread form of enterprise collaboration has been adopted 2
  • 3. YOUR CUSTOMERS FEED IS THE KEY 3
  • 5. CHOOSE WISELY WITH A PLAN Tools don’t create action clear strategy & consumer engagement does 5
  • 6. CONSUMERS DEMAND RELEVANCE "drinking from social media fire hose"; Are we entering into "Facebook Fatigue? 6
  • 7. WHEN A POST GOES EPIC 7
  • 8. TWEET - 2 - CLICKS Customers know what they like 8
  • 9. THE STEAM IS NOT YOUR INBOX The stream is like a stock ticker not an email inbox 9
  • 10. POSTS WITH HIGH CLICKS – GOOD FOR REPOST 970 Clicks 584 Clicks Don’t fear your feed multi post works 10
  • 11. DELAY POSTS DRIVE ACTION 11
  • 12. DOES STEAM MARKETING WORK? "Thanks to InfiniGraph, Complex Media's Network Flagship site Complex.com received 25% more visits and page views in October and 30% more in November from Twitter. Aleksey Baksheyev Director of Technology | Complex Media, Inc. 12
  • 13. KEEP IT SIMPLE STUPID Quality breeds Quantity – focus on action 13
  • 15. Life is not about being liked its about being effective 15
  • 16. CONTENT CONSUMPTION GRAPH “The Content Stream by InfiniGraph” What is the health of your feed? Before After Challenge is knowing what to put in your feed 16
  • 17. WHAT IS SOCIAL INTELLIGENCE Pro Active Social Intelligence is: • Deriving relevance from consumer actions around content interaction and others who have in common connections through the Social Graph 17
  • 18. CUSTOMERS ARE THE BEST SOURCE 18
  • 19. CROWD SOURCED RELEVANCE Connect with those who are most active around similar brands and have friends connected to you 19
  • 20. CROWD SOURCE TRENDING CONTENT Feed your Feed with crowd sourced trending content 20
  • 21. VALUE IN A FOLLOW A Facebook fan has no value. Getting a Facebook fan to do something does 21
  • 22. ACTIVATION BASED ON RELEVANCE 1. Top content sources based on social interaction 2. Consumer activity around most relevant connected brands 3. Ranked consumers based on activity in a vertical interest(s) Yields Actionable: • Content - Keywords • Connections - Insights 22
  • 23. THE PROBLEM Deliver relevance to the target consumers who drive purchasing, sharing and conversation Peter Bordes: “…we are heading into the "age of relevance" which moves beyond search…” 23
  • 24. EMPOWERING TARGETING Without engagement, you won’t be moving the needle on the metrics that really matter Can social targeting increase engagement? Short Answer - Yes 24
  • 25. TAKE AWAY • Crowd sourced content interaction provides greater relevance • The right content drives the greatest interaction “Own your content space” • Reposting works with a little social intelligence 25
  • 26. Twitter @chasemcmichael @infinigraph chase.mcmichael@infingraph.com www.infinigraph.com http://blog.infinigraph.com. All rights reserved. THANK YOU! 26