12. DOES STEAM MARKETING WORK?
"Thanks to InfiniGraph, Complex
Media's Network Flagship site
Complex.com received 25% more
visits and page views in October and
30% more in November from Twitter.
Aleksey Baksheyev
Director of Technology | Complex Media, Inc.
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13. KEEP IT SIMPLE STUPID
Quality breeds
Quantity –
focus on action
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15. Life is not about being liked
its about being effective
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16. CONTENT CONSUMPTION GRAPH
“The Content Stream by InfiniGraph”
What is the health of your feed?
Before After
Challenge is knowing what to put
in your feed
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17. WHAT IS SOCIAL INTELLIGENCE
Pro Active
Social Intelligence is:
• Deriving relevance from consumer
actions around content interaction and
others who have in common
connections through the Social Graph
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21. VALUE IN A FOLLOW
A Facebook fan has no value. Getting a
Facebook fan to do something does
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22. ACTIVATION BASED ON RELEVANCE
1. Top content sources
based on social
interaction
2. Consumer activity
around most relevant
connected brands
3. Ranked consumers
based on activity in a
vertical interest(s)
Yields Actionable:
• Content - Keywords
• Connections - Insights
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23. THE PROBLEM
Deliver relevance to the target
consumers who drive
purchasing, sharing and
conversation
Peter Bordes: “…we are
heading into the "age of
relevance" which moves
beyond search…”
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24. EMPOWERING TARGETING
Without engagement, you won’t be moving the
needle on the metrics that really matter
Can social targeting increase engagement?
Short Answer - Yes
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25. TAKE AWAY
• Crowd sourced content interaction
provides greater relevance
• The right content drives the greatest
interaction “Own your content space”
• Reposting works with a little social
intelligence
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26. Twitter @chasemcmichael @infinigraph
chase.mcmichael@infingraph.com
www.infinigraph.com
http://blog.infinigraph.com. All rights
reserved. THANK YOU!
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