Social Media Optimization (SMO) has taken the world by storm. There really isn't any other media like social media. Social Media helps deliver your message directly to your audience and encourage them to buy.

1. Presented by
Bizs Point IT Solution Pvt. Ltd.
E-2600, Rajajipuram,
Lucknow– 226017,
Uttar Pradesh, India
Phone: +91 5224041653
Mobile: +91 9956923293
Email:webmanil@gmail.com
Web: http://www.bizspoint.com/

2. Social Media Optimization Strategy
Social Media Optimization (SMO) has taken the world by storm. There really isn't
any other media like social media. Social Media helps deliver your message directly to
your audience and encourage them to buy. It can highlight grievances and deal with
them in one full-swoop. No other medium allows you to interact and talks directly to
such a large audience reach in such a personable way - Social Media is all about
instilling a philosophy of participation.
Social Media Optimization is a set of methods for attracting visitors to website by
promoting and publicizing it through popular social networks such as Facebook,
Twitter, LinkedIn, MySpace, YouTube etc. We offer a diverse range of social media
optimization packages that will help you accommodate your budget according to
your needs.

3. Social Media Marketing Goals
• Brand Building
• User Interaction
• Building of Fan Club
• Driving Traffic to Official Website
• Valid Lead Capturing
• Answering Fan’s queries.

4. Why Select Us
• Client Oriented Approach
• Great IT Experts
• Domain Experts for Promotion
• Never Compromise on quality
• Offer 100% White Hat SEO
• Offering Cost Effective Solution
• We Value your Request and Feedback
• Ethical and Professional Practices

5. Services Offered by Bizs Point
Bizs Point will outline an intensive campaign with supplemental micro-campaigns to
achieve maximum social engagement. Each month, Bizs Point will prepare a
customized Action Plan that will offer the best initiative to perform over the course of
that month. Our detailed SMO process is outlined below:
Promotions On SMO Sites
•Google plus
•Facebook
•Twitter
•Pinterest
•Youtube
•Stumble Upon
•Other social bookmarking, social networking and more

6. Creating Fans And Communities
• Information on new offers and discounts.
• Replying to queries and comments.
• Posting of website URL's on Facebook & Twitter
• Formulating Festive and other offers.
• Educating users about our services and offers
• Promotion of Brand name.
• Educating users about your Brand.

7. Activity Plan
• In the first two months, we will develop the critical mass on social media
platforms which could be leveraged at later stages.
• We would promote your website and brand very subtly on social media
networks.
• We would educate people about the services, Products, offers etc.
• Build the popularity of the Page & community of brand and diverting traffic to
official website.
• Information & Distribution of promotional Offers, Deals & Services etc.
• Promotion of Stories, News, Videos etc with the people.
• Spread the awareness of your brand.

8. Social Media Marketing Deliverables
SMO Activities Plans Output
Facebook Making friends and joining
Communities and groups
Brand Building/ Products,
services & offers Promotion
At least 2 Posts on wall, per
day
User Interaction /
Answering Fan’s queries.
Fan Building yes
Driving Traffic to Official
Website
yes

9. SMO Activities Plans Output
YouTube YouTube Account and
Profile creation
Brand Building/ Products,
services & offers Promotion
Video Optimization &
Upload Videos in YouTube
Increase the visibility of
videos in YouTube
Promoting Videos and
Increasing Videos viewers
Brand Building/ Products,
services & offers Promotion
Driving Traffic to Official
Website
Depends on the videos
Pinterest Create a board and add pins
of products and website
Help in promotion of our
properties images

10. SMO Activities Plans Output
Blogs Blog and Profile creation,
optimization &
Brand Building/ Products,
services & offers Promotion
Updation
Blog Commenting Brand Building/ Products,
services & offers Promotion
Google + Project Account/ Profile creation Brand Building/ Products,
services & offers Promotion
Friends Building, Photos
uploading and sharing
Brand Building/ Products,
services & offers Promotion

11. SMO Activities Plan Output
Pinterest Create a board and add pins
of products and website
Help in promotion of our
properties images
Stumble Upon Create Pages, increase
followers & share
Brand Building/ Products,
services & offers Promotion
Twitter Post at least 2 Tweets per
working day
Brand Building/ Products,
services & offers Promotion
Increase Followers Yes
Traffic Diversion to the
Website
Yes

12. Monthly Action Plan
Bizs Point will provide monthly action plan with new strategies for potential SM
campaigns in relation to current trends and insights. Bizs Point recommends the
flexibility to adjust Social Media campaigns monthly according to progress reporting.
Competitive Analysis
Bizs Point will review campaigns from specific competitors in relation to your product
or service offering. A competitive landscape analysis is required to determine keyword
specific strategies to improve overall results.
(Completed within 2 days of implementation of main SM campaign)

13. Content Development
As part of the SMO initiative, one key factor in successful improvement of
SM efforts is unique, quality content. Bizs Point team of content developers
will not only be available on monthly strategy meetings, but will also
participate in weekly internal team meetings, which provide continuing-ed
related to your specific industry.
(Content creation will be provided on an on-going basis)
Project Management
Bizs Point will provide you with a dedicated account project manager who will
work with you to fully understand your specific campaign and act as your liaison
with Bizs Point. This dedicated approach enables your company to work with a
professional that will fully understand your business and interact with you over
the course of your campaign.

14. Social Brand Building
Bizs Point will develop a comprehensive link building as part of your Social Brand
Building, which is valuable in gaining backlinks toward your social platforms. This
process helps provide a substantial boost to your overall rankings. Bizs Point
provides an extensive Link Landscape Analysis to understand your site (as well as
competitor’s links), which includes:
• Evaluation of competitors for keyword(s)
• Link Silo Worksheet (keyword/Destination URL)
• Review Results of competitors

15. Social Tracking
Suppose we are sharing your website on Facebook, Twitter, Vimeo, YouTube, Google
Plus and many more. So this will help us to identify which social media platform is
acting as the maximum traffic source. Additionally, we can also segment the audience
to separately analyze the user data. This data will help us to get the right audience fro
right locations.
Time Saving
Creating social media account and bookmarking can be really time-consuming, so we
have made things easier for you. Just sign up, enter the page you wish to submit and we
do the rest for you, saving you plenty of time in the process.

16. Thank You..!!
Contact Us
Bizs Point IT Solution Pvt. Ltd.
E-2600, Rajajipuram,
Lucknow– 226017,
Uttar Pradesh, India
Phone: +91 5224041653
Mobile: +91 9956923293
Email: webmanil@gmail.com
Web: http://www.bizspoint.com/