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Displaying Library Materials It’s More Than  Just Merchandising
Training Objectives: ,[object Object],[object Object],[object Object],[object Object]
Why are we doing this  presentation? ,[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object]
  Benefits ,[object Object]
  Benefits ,[object Object],[object Object]
  Benefits ,[object Object],[object Object]
  Benefits ,[object Object]
  Benefits You can  schmooze  with your collection !
  Benefits It's fun !
Benefits ,[object Object]
Factors of Effectiveness   ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Physical setup: location What’s the foot traffic ?
 1. Physical setup: location What’s near by ?
 1. Physical setup: fixtures  The Friends of the Library is a great  source of support  :  www.folmc.org
 1. Physical setup: fixtures  Use an inexpensive retail item in a  creative way Get lucky at a yard sale
 1. Physical setup: fixtures  ,[object Object]
1. Physical setup: access Can all the items be fully seen?  Are all the items well supported ? Can a customer  pick up  or return them easily ?
2.  Subject focus   ,[object Object]
2. S ubject focus ,[object Object]
2. S ubject focus  ,[object Object]
2. S ubject focus  ,[object Object],[object Object]
2. S ubject focus  ,[object Object]
2. S ubject focus ,[object Object],[object Object],[object Object]
2. S ubject focus  ,[object Object]
  2.  Subject focus   You can  highlight an early literacy skill
2. S ubject focus ,[object Object],[object Object]
2. S ubject  focus You can even turn a whole section of your collection into a display
2. S ubject  focus   ,[object Object],[object Object],[object Object],[object Object]
3. Visual appeal  ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Visual appeal  ,[object Object],[object Object],[object Object],[object Object],[object Object]
  3. V isual appeal Which of these two galleries would you rather shop in ?
3. V isual appeal ,[object Object],Fight visual clutter today  Don’t hide the trees in  the forest.  Keep it simple.   LESS IS MORE
And don’t forget… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credits ,[object Object],[object Object],[object Object],[object Object],Locations for Library Photos:  Bethesda, Davis, Gaithersburg Long Branch, Rockville, Silver Spring
Credits ,[object Object],[object Object],[object Object]

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Library Displays

  • 1. Displaying Library Materials It’s More Than Just Merchandising
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Benefits You can schmooze with your collection !
  • 10. Benefits It's fun !
  • 11.
  • 12.
  • 13. 1. Physical setup: location What’s the foot traffic ?
  • 14. 1. Physical setup: location What’s near by ?
  • 15. 1. Physical setup: fixtures The Friends of the Library is a great source of support : www.folmc.org
  • 16. 1. Physical setup: fixtures Use an inexpensive retail item in a creative way Get lucky at a yard sale
  • 17.
  • 18. 1. Physical setup: access Can all the items be fully seen? Are all the items well supported ? Can a customer pick up or return them easily ?
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. 2. Subject focus You can highlight an early literacy skill
  • 27.
  • 28. 2. S ubject focus You can even turn a whole section of your collection into a display
  • 29.
  • 30.
  • 31.
  • 32. 3. V isual appeal Which of these two galleries would you rather shop in ?
  • 33.
  • 34.
  • 35.
  • 36.